Eskimi
Programmatic adtech platform for media buying, targeting, and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Eskimi, UAB
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Lvivo g. 21A, Vilnius, 09313, 9th Floor
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- eskimi.com
What Eskimi does
Eskimi operates a hybrid adtech business model combining platform software with managed services. On the demand side, it provides a DSP and campaign execution environment that lets advertisers and agencies buy inventory programmatically across multiple digital channels. On the supply side, it offers publisher monetisation tooling and services, including yield optimisation and exchange connectivity. Around these products, Eskimi layers creative production, contextual targeting, and packaged media solutions, increasing revenue per customer and broadening its role in campaign execution.
Category differentiation
Eskimi is an adtech company selling programmatic advertising software and services, not the older consumer messaging or social app concept sometimes associated with the name. It competes with DSP, contextual targeting, and publisher monetisation vendors rather than with consumer social platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Eskimi is a Lithuania-based private advertising technology company that provides programmatic media buying software and related managed services. Its core offer is a demand-side platform used by advertisers, agencies, and programmatic buyers to purchase digital advertising inventory across web, mobile app, CTV, audio, gaming, and DOOH channels. The company also sells contextual targeting technology, creative services, packaged media offerings, and publisher monetisation solutions. The business makes money through a mix of software-enabled media spend, take rates on programmatic transactions, managed campaign and creative fees, and revenue-sharing arrangements tied to publisher monetisation. Its customers are businesses rather than consumers: brands, agencies, and publishers that need either demand-side campaign execution or supply-side yield support.
Company news briefing
Briefing updated:
Eskimi is prioritising AI-driven contextual targeting to enhance global advertising performance, citing internal research that demonstrates a 74 per cent increase in attention per mille (APM) compared with standard display. This focus aims to deliver approximately 95 per cent brand-safety scores for brands scaling across diverse markets. The company maintains its core leadership structure under CEO Vytas Paukstys and COO Marta Jurkšaitienė to manage these technological developments and international expansion efforts.
Business model & monetisation
Eskimi monetises through programmatic media economics and service-based fees. Its DSP generates revenue from media spend transacted via real-time bidding, typically through platform fees or a margin on campaign spend. Publisher monetisation contributes revenue through revenue share and monetisation support tied to advertising yield. Additional income comes from managed services such as creative production, campaign execution, and packaged media deals, while contextual targeting and advanced capabilities are likely bundled into platform pricing or sold as value-added features.
- DSP media spend
- Percentage take-rate on programmatic media buying
- Managed campaign and creative services
- Service fee / retainer
- Publisher monetisation suite
- Revenue share and monetisation support fees
- Contextual targeting capabilities
- Bundled platform feature or premium upsell
- Media packages
- Packaged managed media sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Eskimi
IAB vendor record: 814
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 732 · eskimi.com
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Eskimi CEO: Reaching Next 7 Billion Needs More Than Ad Tech
Emerging Markets Advertising · Recorded impact score: 1/5
In a sponsored article on AdExchanger, Vytautas Paukštys, CEO of Eskimi, argues that reaching the world's next 7 billion consumers requires more than just ad technology. He highlights that while the US and Europe's top five ad markets hold only 8% of the world's consumers but nearly half of global ad spend, most platforms are built for these markets. He points out critical challenges in emerging markets: local platform fragmentation (e.g., Boomplay, Grab, Gojek), financial infrastructure issues like currency volatility (e.g., Nigerian naira devaluation) and cross-border taxes, and the need for local intelligence, including language and cultural nuances. Paukštys advocates for an 'Advertising OS' that integrates global and local supply, manages local billing, and combines AI with local expertise. He positions Eskimi as building such an OS, emphasizing that technology alone is insufficient; a supportive ecosystem is essential.
- Eskimi CEO Vytautas Paukštys published a sponsored article on AdExchanger regarding reaching emerging market consumers.
- The article claims US and Europe's largest ad markets represent 8% of world consumers but nearly half of global ad spend.
Advertising OS: Bringing It All Together
Recorded impact score: 2/5
New blog post announcing the launch of Advertising OS, a unified platform bringing together Eskimi's advertising solutions.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| SMB Sales Manager(Mid-Level) | Commercial | Bucharest, Fully Remote | |
| Associate Business Development Manager(Associate) | Commercial | Dhaka, Hybrid | |
| Business Development Manager (BD)(Mid-Level) | Commercial | Dhaka, Hybrid | |
| AI Creative Developer(Mid-Level) | Services | Cape Town, Fully Remote | |
| Senior Business Development Manager (Jakarta)(Senior) | Commercial | Jakarta, Fully Remote |
Explore company relationships
Questions about Eskimi
What is Eskimi?
Eskimi is a private adtech company that provides programmatic media buying, contextual targeting, creative services, and publisher monetisation solutions.
Who uses Eskimi?
Its direct customers are advertisers, media agencies, programmatic buyers, publishers, and digital media owners.
How does Eskimi make money?
It earns revenue from programmatic media spend, publisher monetisation revenue share, and managed service fees for creative, campaign execution, and packaged media.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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