Observed Signal · Oct 13, 2026 · Market Signal · Source: Eskimi · Impact: 2/5
Eskimi partners with Perion to expand global DOOH inventory
Eskimi announces a partnership with Perion to expand global DOOH inventory, along with the launch of the Eskimi Media Platform for smarter media buying.
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VIOOH expands programmatic DOOH access in the US with Screenverse partnership
VIOOH announces a new partnership with Screenverse to expand programmatic DOOH access in the US, adding premium inventory to its global platform.
Perion Partners with Acrossmedia241 to Expand Outmax
Perion announced a distribution partnership with Acrossmedia241 to bring its AI agent Outmax to agencies and brands in Greece and the broader Central and Eastern European (CEE) market. The collaboration leverages Acrossmedia241’s agency relationships and work with Greek tourism boards to provide regional market access, and builds on Acrossmedia241’s experience with Perion’s DOOH. Outmax will layer optimization across major digital channels and leading DSPs to unify performance toward advertisers’ custom business outcomes. Perion will publicly launch the partnership at the Programmatic & Beyond Conference in Athens on July 9, 2026, where it will be a Grand Sponsor. Perion framed the move as part of a partner-led expansion strategy previously used in China (GIMC) and Africa (McSorely Media/Mediamark) to accelerate revenue and lower customer acquisition costs.
VIOOH and TuMedio Partner for Spanish, Portuguese DOOH
VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has announced a partnership with TuMedio, a Spanish digital signage and DOOH media company. The collaboration aims to unlock programmatic access to TuMedio's DOOH inventory across Spain and Portugal. This integration will allow advertisers and agencies using VIOOH's platform to plan, book, and deliver campaigns on TuMedio's network, which includes screens in various public locations. The partnership is expected to expand the reach of programmatic DOOH in the Iberian market, offering more inventory options to buyers. The move aligns with the growing trend of bringing traditional out-of-home media into the programmatic ecosystem, enabling more data-driven and automated buying processes. This expansion provides brands with greater flexibility and efficiency in their out-of-home advertising strategies.
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