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Observed Signal · Aug 25, 2026 · Partnership · Source: VIOOH · Impact: 5/5

VIOOH expands programmatic DOOH access in the US with Screenverse partnership

Executive Signal Summary

On August 25, 2026, VIOOH announced a strategic partnership with Screenverse to expand programmatic digital out-of-home (DOOH) access in the United States. The partnership provides access to more than 38,000 digital screens across the U.S., generating over 7.7 billion monthly impressions in major markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth, and Philadelphia. Buyers can now access Screenverse's inventory through VIOOH's established programmatic buying workflow.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

This partnership significantly expands VIOOH's U.S. programmatic DOOH footprint by adding over 38,000 screens and 7.7 billion monthly impressions, strengthening its position in one of the world's most important programmatic DOOH markets and giving buyers more premium inventory options.

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Key Takeaways & Evidence Grounding

  • On August 25, 2026, VIOOH announced a strategic partnership with Screenverse.
  • The partnership grants access to more than 38,000 digital screens across the U.S., generating over 7.7 billion monthly impressions.
  • Inventory is available in major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth, and Philadelphia.
  • Gavin Wilson, Global Chief Commercial Officer at VIOOH, said the partnership strengthens VIOOH's presence in the U.S. programmatic DOOH market.
  • Montana Accavallo, Senior Vice President of Programmatic and Client Strategy at Screenverse, said the integration advances Screenverse's mission of making premium inventory available through preferred buying pathways.

Connected Companies & Entities

“VIOOH is a premium global digital out-of-home supply-side platform that announced the strategic partnership with Screenverse to expand progr...”

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Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: VIOOH•Published: Aug 25, 2026

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Digital Out-of-Home (DOOH)Jan 8, 2026

VIOOH and Dolphin Join Forces for Enhanced Ad Reach

On 8 January 2026 VIOOH, a global premium digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to expand programmatic access to premium DOOH inventory across the United States. The deal provides access to more than 5,000 digital screens and, as reported, over 50 million monthly impressions across major metropolitan areas. Dolphin’s network covers malls, transit stations, grocery stores, pharmacies, gyms, convenience stores, retail office-supply locations and urban panels, with cited impression counts by environment (e.g., grocery 112M/month; convenience 63M/month). The integration enables advertisers to plan, launch and manage campaigns programmatically via VIOOH’s SSP. Dolphin emphasizes brand-safety measures including screen and location tagging and claims a 100% completion rate and zero ad fraud.

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