VIOOH

VIOOH Automates 100+ DOOH Curated Campaign Briefs

VIOOH announced at Cannes Lions 2026 that its new Seller Agent technology has automated the creation of curated private marketplace (PMP) deals, responding to more than 100 premium deal package requests during H1 2026. Built by DOOH experts, the Seller Agent uses a conversational natural-language engine combined with VIOOH’s OOH data to streamline upfront negotiation, planning and RFP orchestration for programmatic DOOH. The agent supports geographic and proximity targeting, returns curated deal packages in seconds-to-minutes, integrates with Model Context Protocol (MCP) clients, and leverages VIOOH’s proprietary synthetic audience indexing. VIOOH plans to expand the capability into a curated supply audience intelligence platform in Q3 2026.

VIOOH Adds Orange Barrel Media US DOOH Inventory

VIOOH announced a strategic partnership with Orange Barrel Media and IKE Smart City to make 2,281 US digital out-of-home (DOOH) screens available programmatically via its global supply-side platform. The combined network is said to generate about 6.3 billion monthly impressions, with the outdoor urban panel network delivering roughly 3.8 billion monthly impressions across 20+ markets and the digital spectaculars portfolio contributing over 2.5 billion monthly impressions across 16 major markets. VIOOH and OBM executives highlighted that programmatic access will give advertisers global buyers targeting precision, campaign flexibility and easier access to high-impact urban formats, including interactive kiosks and premium spectacular displays in major US cities.

Open Media Partners with VIOOH to Programmatic DOOH

Open Media announced a programmatic partnership with VIOOH on 24 March 2026 to make a curated portfolio of premium UK digital out-of-home (DOOH) inventory available via programmatic trading. The integration gives advertisers access to 42 strategically positioned premium LED screens that collectively generate more than 120 million monthly impressions, representing an estimated 1–2% share of the large-format digital OOH market. The network supports both static and full-motion creative and covers major metropolitan and regional locations including London, Liverpool, Manchester, Birmingham, Newcastle, Brighton and Belfast, plus culturally relevant sites such as BOXPARK and Old Trafford. Open Media and VIOOH say the deal combines premium large-format visibility with programmatic flexibility, enabling real-time optimisation, targeted delivery and broader reach for brand campaigns across the UK.