VIOOH
Programmatic DOOH SSP connecting media owners and buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VIOOH Limited
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- viooh.com
What VIOOH does
VIOOH runs a B2B adtech marketplace model centred on DOOH supply monetisation. It creates value by aggregating premium out-of-home inventory from media owners, standardising that inventory for programmatic execution, and connecting it to demand through DSP integrations. The company benefits from higher transaction flow as more media owners add inventory, more buyers activate campaigns, and more markets become available through one platform.
Category differentiation
VIOOH is not a DSP or a general omnichannel ad network. It is a DOOH-focused SSP and marketplace for media owners, agencies and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VIOOH Limited is a private adtech company focused on programmatic digital out-of-home trading. It operates a supply-side platform that enables media owners to manage, price and sell DOOH inventory through auctions, private marketplace packages and guaranteed programmatic deals. The platform connects premium inventory with major DSPs, giving buyers a single access point to execute campaigns across multiple markets. The company generates revenue from transaction-driven programmatic trading on its platform, supplemented by curated marketplace packages and guaranteed deal workflows. Its direct customers are OOH media owners seeking yield and inventory management, as well as advertisers, agencies and programmatic buyers seeking scalable access to DOOH supply. VIOOH is majority owned by JCDecaux but operates with its own infrastructure, governance and dedicated team.
Company news briefing
Briefing updated:
VIOOH has advanced its global programmatic digital out-of-home footprint by partnering with TuMedio to unlock inventory across Spain and Portugal, alongside expanding US reach via collaborations with Screenverse and Starlite Media. Building upon its Seller Agent technology, the company also released a joint study with Arla Foods demonstrating measurable real-world performance outcomes for programmatic outdoor campaigns.
Business model & monetisation
VIOOH monetises through an SSP model tied to programmatic DOOH trading volume. Its primary mechanism is a transaction fee or take-rate on media spend flowing through its marketplace. Additional monetisation comes from curated deal packaging such as VIOOH Select and from programmatic guaranteed transactions that secure reserved inventory under fixed commercial terms.
- Programmatic DOOH transaction fees
- Percentage take-rate on media spend through the SSP
- Curated marketplace deal packages
- Pay-per-use transaction revenue from packaged private marketplace buying
- Programmatic guaranteed deals
- Transaction-based revenue on reserved inventory with fixed terms
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
VIOOH and TuMedio Partner for Spanish, Portuguese DOOH
Partnership · Recorded impact score: 2/5
VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has announced a partnership with TuMedio, a Spanish digital signage and DOOH media company. The collaboration aims to unlock programmatic access to TuMedio's DOOH inventory across Spain and Portugal. This integration will allow advertisers and agencies using VIOOH's platform to plan, book, and deliver campaigns on TuMedio's network, which includes screens in various public locations. The partnership is expected to expand the reach of programmatic DOOH in the Iberian market, offering more inventory options to buyers. The move aligns with the growing trend of bringing traditional out-of-home media into the programmatic ecosystem, enabling more data-driven and automated buying processes. This expansion provides brands with greater flexibility and efficiency in their out-of-home advertising strategies.
- VIOOH announced a partnership with TuMedio to unlock programmatic DOOH across Spain and Portugal.
- The partnership gives advertisers access to TuMedio's digital signage inventory through VIOOH's platform.
VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal
Recorded impact score: 2/5
VIOOH announces a new partnership with TuMedio to expand programmatic DOOH access across Spain and Portugal, dated September 29, 2026.
VIOOH and Arla Foods Show Programmatic DOOH Drives Real-World Performance
Digital Out-of-Home (DOOH) · Recorded impact score: 2/5
VIOOH and Arla Foods have released a case study demonstrating the effectiveness of programmatic Digital Out-of-Home (DOOH) advertising in driving real-world performance for outdoor campaigns. The collaboration highlights how programmatic buying can enhance the impact of traditional outdoor advertising by enabling more precise targeting, real-time optimization, and measurable outcomes. The case study provides insights into the strategies and technologies used, showcasing the benefits of integrating DOOH into broader omnichannel marketing efforts. This partnership underscores the growing importance of programmatic DOOH as a performance-driven channel in the advertising ecosystem.
- VIOOH and Arla Foods collaborated on programmatic DOOH campaigns.
- The case study reveals how programmatic DOOH drove real-world performance.
VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations
Recorded impact score: 3/5
VIOOH announces a new partnership with Starlite Media to expand programmatic DOOH reach across US retail destinations.
VIOOH expands programmatic DOOH access in the US with Screenverse partnership
Recorded impact score: 5/5
VIOOH announces a new partnership with Screenverse to expand programmatic DOOH access in the US, adding premium inventory to its global platform.
Explore company relationships
Questions about VIOOH
What is VIOOH?
VIOOH is a programmatic digital out-of-home supply-side platform that helps media owners manage and sell DOOH inventory to buyers.
Who uses VIOOH?
OOH media owners use it to monetise inventory, while advertisers, agencies and programmatic buyers use it to access premium DOOH supply.
How does VIOOH make money?
VIOOH makes money primarily through transaction fees or take-rates on programmatic media spend flowing through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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