VIOOH vs Vistar Media

VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal

VIOOH announces a new partnership with TuMedio to expand programmatic DOOH access across Spain and Portugal, dated September 29, 2026.

VIOOH and TuMedio Partner for Spanish, Portuguese DOOH

VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has announced a partnership with TuMedio, a Spanish digital signage and DOOH media company. The collaboration aims to unlock programmatic access to TuMedio's DOOH inventory across Spain and Portugal. This integration will allow advertisers and agencies using VIOOH's platform to plan, book, and deliver campaigns on TuMedio's network, which includes screens in various public locations. The partnership is expected to expand the reach of programmatic DOOH in the Iberian market, offering more inventory options to buyers. The move aligns with the growing trend of bringing traditional out-of-home media into the programmatic ecosystem, enabling more data-driven and automated buying processes. This expansion provides brands with greater flexibility and efficiency in their out-of-home advertising strategies.

• VIOOH announced a partnership with TuMedio to unlock programmatic DOOH across Spain and Portugal.
• The partnership gives advertisers access to TuMedio's digital signage inventory through VIOOH's platform.
• The collaboration aims to expand the reach of programmatic DOOH in the Iberian market.

VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study

VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study. Also, VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations, and VIOOH expands programmatic DOOH access in the US with Screenverse partnership.

DOOH Store Locator Position Study Shows Top and Bottom Perform

A study by Vistar Media, Omnicom Media, and Annalect examined the optimal placement of store locator information in dynamic DOOH creatives. Testing 7,200 participants in the Netherlands, the study found that placing the store locator at the top of the creative increased purchase intent by 20%, while bottom placement boosted visit intent by 9%. The middle position underperformed on both metrics. Category-specific results showed significant lifts for retailers and confectionery brands. The study also highlighted the importance of design elements like pin icons and contrast, and cautioned against prominent retailer branding that could reduce brand recall for advertisers.

• Vistar Media, Omnicom Media, and Annalect conducted a study with 7,200 participants in the Netherlands from February to April 2026.
• Top placement of store locator in DOOH creative increased purchase intent by 20%.
• Bottom placement increased visit intent by 9% across all categories.

Vistar Media Expands Operations in Japan to Drive Programmatic OOH Growth

Vistar Media announces expansion of operations in Japan to drive programmatic OOH growth, as featured in the latest news roundup.

Live-Geofencing Extends 3D DOOH Campaign to Reddit

A German case study describes how met[ads] used time-precise "live geofencing" to extend a 3D digital out-of-home (DOOH) campaign for the Nothing Phone (4a) Pro into Reddit. Mobile devices detected within the sightline during the roughly ten seconds a 3D spot played were grouped (with user opt-in) into a Custom Audience and retargeted on Reddit. The campaign ran on high-profile DOOH sites in Berlin (Kudamm) and Hamburg (The Whale). Measurement reported strong lifts: 3D DOOH raised ad recall by 266%, and among people retargeted on Reddit recall rose 348% (exposed n=2,730; control n=3,092). The article argues that time-precise DOOH-to-digital retargeting increases the probability of true sight contact versus traditional geofencing and can convert ephemeral outdoor attention into addressable demand.

• met[ads] used live geofencing to extend a 3D DOOH campaign into Reddit for the Nothing Phone (4a) Pro.
• Time-precise mobile-device marking occurred during roughly ten seconds while the 3D spot played to create Custom Audiences for Reddit retargeting.
• The 3D DOOH execution ran on Berlin's Kudamm screen (April) and on "The Whale" at Hamburg Hauptbahnhof (June).