Vistar Media
Programmatic DOOH buying, selling and operations platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vistar Media, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 625 6th Ave Floor 2, New York, NY 10011
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- vistarmedia.com
What Vistar Media does
Vistar Media creates value by digitising and automating the buying, selling and operation of out-of-home advertising inventory, especially digital screens. It sits between advertisers, agencies and media owners, providing core infrastructure on both the demand and supply sides. The business benefits from transaction volume through its marketplace and from software adoption by media owners and buyers using its planning, monetisation and operational tools. It extends this core platform with managed services and creative production to capture more of the campaign workflow.
Category differentiation
Vistar Media is a DOOH adtech infrastructure company, not a consumer media owner or a generic OOH billboard operator. It should also be distinguished from broad open-web DSPs by its specific focus on digital out-of-home workflows and inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vistar Media is a US-based adtech company focused on digital out-of-home advertising infrastructure. It operates a purpose-built demand-side platform for advertisers and agencies, a supply-side platform for media owners, and a programmatic marketplace that connects demand and supply for DOOH campaigns. The company also offers supporting products for traditional OOH planning, screen and network operations, managed campaign execution, and creative production tailored to DOOH environments. Its revenue model combines software and transaction economics. Vistar earns take-rates and platform fees on media spend and programmatic deals flowing through its DSP, SSP and marketplace, while also generating revenue from managed services and creative production. Its paying customers are advertisers, media agencies, media owners, and DOOH network operators rather than end consumers.
Company news briefing
Briefing updated:
Vistar Media continues to expand its global digital out-of-home (DOOH) ecosystem, growing its operations in Japan to drive programmatic OOH growth. Recent strategic milestones include partnering with FatTail to integrate DOOH booking into AdBook, facilitating programmatic buying for Lieferando's displays via T Advertising Solutions, and supporting Fjällräven's permanent European programmatic DOOH strategy. Additionally, a new study with Omnicom Media and Annalect highlights Vistar Media's focus on optimising DOOH creative performance.
Business model & monetisation
Vistar Media monetises mainly through programmatic transaction fees and platform economics tied to media spend flowing through its DSP, SSP and marketplace. It also monetises through SaaS-style access to workflow and operational tools such as Adstruc and Cortex, although some products may use subsidised or zero-cost access for selected media owners. Additional revenue comes from managed-service fees for campaign execution and production fees for DOOH creative services.
- Programmatic media transaction fees via DSP and marketplace
- Percentage Take-Rate
- Supply-side monetisation and deal fees via SSP
- Percentage Take-Rate
- Workflow and operational software access
- Software Subscription
- Managed campaign execution
- Service Fee
- Creative production services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Vistar Media EMEA BV
IAB vendor record: 302
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2
- Declared feature IDs
- 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 789 · vistarmedia.com
Products & market categories
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DOOH Store Locator Position Study Shows Top and Bottom Perform
DOOH · Recorded impact score: 2/5
A study by Vistar Media, Omnicom Media, and Annalect examined the optimal placement of store locator information in dynamic DOOH creatives. Testing 7,200 participants in the Netherlands, the study found that placing the store locator at the top of the creative increased purchase intent by 20%, while bottom placement boosted visit intent by 9%. The middle position underperformed on both metrics. Category-specific results showed significant lifts for retailers and confectionery brands. The study also highlighted the importance of design elements like pin icons and contrast, and cautioned against prominent retailer branding that could reduce brand recall for advertisers.
- Vistar Media, Omnicom Media, and Annalect conducted a study with 7,200 participants in the Netherlands from February to April 2026.
- Top placement of store locator in DOOH creative increased purchase intent by 20%.
Vistar Media Expands Operations in Japan to Drive Programmatic OOH Growth
Recorded impact score: 3/5
Vistar Media announces expansion of operations in Japan to drive programmatic OOH growth, as featured in the latest news roundup.
Live-Geofencing Extends 3D DOOH Campaign to Reddit
Out-of-Home (OOH) · Recorded impact score: 2/5
A German case study describes how met[ads] used time-precise "live geofencing" to extend a 3D digital out-of-home (DOOH) campaign for the Nothing Phone (4a) Pro into Reddit. Mobile devices detected within the sightline during the roughly ten seconds a 3D spot played were grouped (with user opt-in) into a Custom Audience and retargeted on Reddit. The campaign ran on high-profile DOOH sites in Berlin (Kudamm) and Hamburg (The Whale). Measurement reported strong lifts: 3D DOOH raised ad recall by 266%, and among people retargeted on Reddit recall rose 348% (exposed n=2,730; control n=3,092). The article argues that time-precise DOOH-to-digital retargeting increases the probability of true sight contact versus traditional geofencing and can convert ephemeral outdoor attention into addressable demand.
- met[ads] used live geofencing to extend a 3D DOOH campaign into Reddit for the Nothing Phone (4a) Pro.
- Time-precise mobile-device marking occurred during roughly ten seconds while the 3D spot played to create Custom Audiences for Reddit retargeting.
Fjällräven makes Programmatic DOOH permanent, lifts intent 43%
Digital Out-of-Home (DOOH) · Recorded impact score: 3/5
Fjällräven has turned programmatic Digital Out-of-Home (DOOH) into a long-term, Europe-wide element of its media mix. Beginning in 2024 the outdoor brand worked with programmatic-DOOH provider Vistar Media and agency Precis to run a data-driven, localized DOOH program across Germany, the UK, Belgium and the Netherlands. Over more than 15 campaigns the partners report more than 71 million impressions. In Germany the campaign set delivered a 43% increase in purchase intent, a 23% lift in brand preference and a 4% rise in perception of product longevity. The case study highlights iterative, measurement-led programmatic DOOH and localized creative as drivers for cross-market scalability and sustained brand-funnel improvements.
- Fjällräven launched a long-term programmatic DOOH strategy in 2024 with Vistar Media and agency Precis.
- Across more than 15 campaigns in multiple European countries the program delivered over 71 million impressions.
Vistar Media and FatTail Partner to integrate DOOH booking in AdBook
Recorded impact score: 4/5
Vistar Media and FatTail Partner to integrate DOOH booking in AdBook
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Country Manager(Director) | Sales | Bangkok | |
| Technical Account Manager, EMEA(Mid-Level) | Client Success & Support | Amsterdam | |
| Client Success Associate(Junior) | Client Success & Support | Multi-Location (2 Locations) | |
| Digital & Motion 3D Designer(Senior) | Client Success & Support | Amsterdam | |
| Country Manager, DACH(Director) | Sales | Hamburg |
Explore company relationships
Questions about Vistar Media
What is Vistar Media?
Vistar Media is an adtech company that provides software and marketplace infrastructure for buying, selling and operating digital out-of-home advertising.
Who uses Vistar Media?
Its users are advertisers, media agencies, media buyers, media owners and DOOH network operators.
How does Vistar Media make money?
It makes money through programmatic transaction fees, software access, managed-service fees and creative production revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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