Out-of-Home Media Networks & Inventory · AdTech Vendor · Agency & Consultancy
billups
OOH media buying and measurement platform with managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- 340 Oswego Pointe Drive, Lake Oswego, Oregon, 97034, United States
- Company size
- 201–500
- Market cluster / sector
- Out-of-Home Media Networks & Inventory
- Market role
- AdTech Vendor · Agency & Consultancy
- Official website
- billups.com
What billups does
billups operates a hybrid business model spanning service-led media execution and software-enabled workflow infrastructure for the OOH market. On the demand side, it helps brands and agencies plan, buy and measure OOH and programmatic DOOH campaigns. On the supply side, it provides media owners with inventory submission, visibility, monetisation and analytics tools. Value is created by connecting fragmented OOH inventory with advertiser demand, then improving campaign performance through measurement, attribution and optimisation.
Category differentiation
billups is not a consumer media owner or a pure billboard operator. It is an OOH-focused managed services and software company spanning planning, buying, supplier enablement and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
billups is a private out-of-home advertising company that combines managed media services with proprietary software for planning, buying, measurement and supplier-side inventory management. Its core focus is OOH and digital out-of-home, where it serves advertisers, agencies and media owners with campaign planning, programmatic execution, inventory discovery, measurement and analytics. The company makes money through a hybrid model: managed service fees and media-related margins from planning and buying OOH campaigns, alongside software value from analytics, discovery and supplier workflow tools. Its acquisition history shows a deliberate effort to deepen programmatic DOOH infrastructure and broaden international reach, including ad serving, SSP and marketplace capabilities through acquired assets such as Ads on Top and Outchart.
Company news briefing
Briefing updated:
Following its Mexican expansion and 'No Boston No Party' activation, Billups is advancing its global out-of-home (OOH) operations by prioritising travel intelligence and enhanced measurability. Jaime Byrdak, CEO of Billups North America, has emphasised that OOH is now highly measurable, with billboards directly linked to store visits and conversions. To further optimise decision-making and workflow efficiency, the firm is leveraging its proprietary AI tool, 'audrai', which reportedly accelerates operational workflows by up to 50 per cent.
Business model & monetisation
billups uses a blended monetisation model. The primary revenue stream is managed OOH and DOOH campaign planning and buying, likely charged via service fees, commissions or mark-ups on media spend. It also monetises proprietary software through SaaS-style platform access or bundled licence value for products such as Analytics, Discovery and the supplier portal. Additional revenue comes from supplier-side monetisation services and programmatic trading-related margins tied to campaign execution and optimisation.
- Managed OOH campaign planning and buying
- Service fees, commissions or media mark-up
- Programmatic DOOH execution
- Managed service and trading margin
- Analytics and measurement platform access
- SaaS subscription or bundled licence
- Supplier portal and inventory monetisation tools
- Software access and monetisation enablement
- Custom studies and bespoke measurement
- Project-based service fee
Products & capabilities
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Competitors & alternatives
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OOH agency and technology platform for planning and buying campaigns.
OOH planning, buying and measurement platform for brands.
DOOH software and programmatic advertising infrastructure provider.
Programmatic DOOH and CTV infrastructure for buyers and media owners.
OOH and DOOH workflow software for media owners.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter
Recorded impact score: 2/5
A new article has been published on the billups blog: 'Winning Q4: What UK Brands Need to Know When Planning for the Golden Quarter' (Oct 5, 2026).
Billups CEO Says OOH Has Measurement Receipts
OOH Measurement · Recorded impact score: 2/5
Jaime Byrdak, CEO of Billups North America and Drum Awards Festival juror, argues that out-of-home (OOH) advertising is now one of the most measurable channels, contrary to its perception as a brand-awareness-only medium. She highlights that billboards can be tied to store visits and conversions, and that proving performance protects OOH budgets from cuts. Byrdak also discusses the role of AI in OOH, crediting CTO Shawn Spooner's tool 'audrai' for speeding up workflows by up to 50%. She emphasizes that AI handles the 'what' and 'how fast,' while humans own the 'why,' and stresses the importance of curiosity and relationship-building for future leaders.
- Jaime Byrdak is CEO of North America at Billups, an OOH media company.
- She is a juror at the Drum Awards Festival 2026.
The intelligence behind better OOH decisions
Recorded impact score: 3/5
New article on billups.com: 'The intelligence behind better OOH decisions' (6 min read, Aug 24, 2026).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Design Lead(Lead) | Shared Services | Serbia | |
| Senior Account Manager(Senior) | Managed Services | London | |
| Account Executive(Junior) | Managed Services | London | |
| Product Design Lead(Lead) | Shared Services | Serbia | |
| Account Manager(Mid-Level) | Managed Services | Montreal |
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Questions about billups
What is billups?
billups is a private out-of-home advertising company that provides campaign planning, buying, measurement and supplier-side tools for OOH and digital out-of-home media.
Who uses billups?
Its customers are advertisers, brand teams, agencies, media planners, programmatic buyers and OOH media owners or operators.
How does billups make money?
It earns revenue from managed media services, media-related margins, software access for analytics and workflow tools, and bespoke measurement services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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