billups
OOH media buying and measurement platform with managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- 340 Oswego Pointe Drive, Lake Oswego, Oregon, 97034, United States
- Company size
- 201–500
- Market role
- Agency & Consultancy
- Official website
- billups.com
What billups does
billups operates a hybrid business model spanning service-led media execution and software-enabled workflow infrastructure for the OOH market. On the demand side, it helps brands and agencies plan, buy and measure OOH and programmatic DOOH campaigns. On the supply side, it provides media owners with inventory submission, visibility, monetisation and analytics tools. Value is created by connecting fragmented OOH inventory with advertiser demand, then improving campaign performance through measurement, attribution and optimisation.
Category differentiation
billups is not a consumer media owner or a pure billboard operator. It is an OOH-focused managed services and software company spanning planning, buying, supplier enablement and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
billups is a private out-of-home advertising company that combines managed media services with proprietary software for planning, buying, measurement and supplier-side inventory management. Its core focus is OOH and digital out-of-home, where it serves advertisers, agencies and media owners with campaign planning, programmatic execution, inventory discovery, measurement and analytics. The company makes money through a hybrid model: managed service fees and media-related margins from planning and buying OOH campaigns, alongside software value from analytics, discovery and supplier workflow tools. Its acquisition history shows a deliberate effort to deepen programmatic DOOH infrastructure and broaden international reach, including ad serving, SSP and marketplace capabilities through acquired assets such as Ads on Top and Outchart.
Company news briefing
Briefing updated:
Following its Mexican expansion and 'No Boston No Party' activation, Billups is advancing its global out-of-home (OOH) operations by prioritising travel intelligence and enhanced measurability. Jaime Byrdak, CEO of Billups North America, has emphasised that OOH is now highly measurable, with billboards directly linked to store visits and conversions. To further optimise decision-making and workflow efficiency, the firm is leveraging its proprietary AI tool, 'audrai', which reportedly accelerates operational workflows by up to 50 per cent.
Business model & monetisation
billups uses a blended monetisation model. The primary revenue stream is managed OOH and DOOH campaign planning and buying, likely charged via service fees, commissions or mark-ups on media spend. It also monetises proprietary software through SaaS-style platform access or bundled licence value for products such as Analytics, Discovery and the supplier portal. Additional revenue likely comes from supplier-side monetisation services and programmatic trading-related margins tied to campaign execution and optimisation.
- Managed OOH campaign planning and buying
- Service fees, commissions or media mark-up
- Programmatic DOOH execution
- Managed service and trading margin
- Analytics and measurement platform access
- SaaS subscription or bundled licence
- Supplier portal and inventory monetisation tools
- Software access and monetisation enablement
- Custom studies and bespoke measurement
- Project-based service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Billups CEO Says OOH Has Measurement Receipts
OOH Measurement · Recorded impact score: 2/5
Jaime Byrdak, CEO of Billups North America and Drum Awards Festival juror, argues that out-of-home (OOH) advertising is now one of the most measurable channels, contrary to its perception as a brand-awareness-only medium. She highlights that billboards can be tied to store visits and conversions, and that proving performance protects OOH budgets from cuts. Byrdak also discusses the role of AI in OOH, crediting CTO Shawn Spooner's tool 'audrai' for speeding up workflows by up to 50%. She emphasizes that AI handles the 'what' and 'how fast,' while humans own the 'why,' and stresses the importance of curiosity and relationship-building for future leaders.
- Jaime Byrdak is CEO of North America at Billups, an OOH media company.
- She is a juror at the Drum Awards Festival 2026.
The intelligence behind better OOH decisions
Recorded impact score: 3/5
New article on billups.com: 'The intelligence behind better OOH decisions' (6 min read, Aug 24, 2026).
The journey continues beyond the airport
Recorded impact score: 5/5
New article published on billups.com: 'The journey continues beyond the airport' (Jul 22, 2026)
Boston invites Scots back with OOH campaign
Out-of-Home (OOH) · Recorded impact score: 1/5
Meet Boston launched a cheeky out-of-home (OOH) campaign called 'No Boston No Party' in Glasgow after an influx of more than 50,000 Scottish football fans who visited the US host city during World Cup matches. The seven-day activation — featuring messages such as “don’t worry, we restocked the beer” — was planned by global OOH specialist Billups and creative agency Allen & Gerritsen and concluded on July 10, 2026. The campaign celebrates the cultural exchange and economic boost from the Tartan Army’s visit and invites Scots to return.
- Meet Boston launched an OOH campaign titled 'No Boston No Party' in Glasgow.
- The activation celebrated more than 50,000 Scottish fans who travelled to Boston for World Cup matches.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Assistant(Junior) | Managed Services | Toronto | |
| Programmatic Executive(Junior) | Managed Services | London | |
| Senior Data Engineer(Unspecified) | Technology | Serbia | |
| Senior Account Manager - East(Senior) | Managed Services | New York | |
| Senior Account Executive - East(Senior) | Managed Services | Boston |
Explore company relationships
Questions about billups
What is billups?
billups is a private out-of-home advertising company that provides campaign planning, buying, measurement and supplier-side tools for OOH and digital out-of-home media.
Who uses billups?
Its customers are advertisers, brand teams, agencies, media planners, programmatic buyers and OOH media owners or operators.
How does billups make money?
It earns revenue from managed media services, media-related margins, software access for analytics and workflow tools, and bespoke measurement services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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