LEMMA
Programmatic DOOH and CTV infrastructure for buyers and media owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lemma Technologies (I) Private Limited
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 530 Fifth Ave, 9th Floor, New York, NY 10036, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- lemmamedia.com
What LEMMA does
LEMMA operates a multi-product AdTech platform model. On the supply side, it provides publishers and screen owners with inventory management, content management and monetisation tools; on the demand side, it offers advertisers and agencies a buying platform for planning, activating and measuring campaigns. The company creates value by aggregating specialised DOOH and CTV inventory, simplifying activation across fragmented channels, and linking exposure data to audience and measurement workflows. Revenue is generated from a mix of SaaS-style platform access, programmatic transaction fees, and bundled data or analytics capabilities.
Category differentiation
LEMMA is an advertising technology platform company, not a general CMS vendor or a consumer media brand. It is specifically focused on programmatic DOOH, CTV, monetisation and measurement infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LEMMA is a private AdTech company focused on programmatic advertising infrastructure for digital out-of-home, CTV and adjacent emerging media channels. Its product suite spans supply-side monetisation, a buyer-facing omnichannel platform, DOOH content management, audience graph and attribution tooling. The company serves publishers, media owners, screen operators, advertisers, agencies and media buyers. The business model combines software access with programmatic transaction economics. LEMMA uses products such as its free DOOH CMS to acquire supply, then monetises through SSP activity, campaign activation, media-related take-rates and value-added measurement and audience products. Its commercial positioning is that of a specialist platform provider connecting inventory owners with programmatic demand across DOOH and CTV.
Company news briefing
Briefing updated:
Lemma continues to refine its leadership structure following the removal of its US Director of Demand, Brendon Duffy. Building on technical innovations with the IAB Tech Lab, the company has expanded its programmatic reach through an exclusive supply partnership with Doceree to power addressable healthcare out-of-home (OOH) advertising. Additionally, Lemma is enhancing its measurement capabilities by implementing Brand Lift Studies to quantify OOH effectiveness, a development that supports its ongoing international expansion and technical focus on contextual investment across the Middle East and India.
Business model & monetisation
LEMMA monetises through a blended AdTech model: software access plus programmatic take-rates. Sigma and related publisher monetisation products are consistent with SSP-style fees or revenue share on transacted media. Delta likely drives fees or margin on campaign activation and buying workflows. Phi is explicitly free to media owners, indicating a freemium supply acquisition strategy designed to grow inventory and later monetise transaction flow. Measurement, audience graph and attribution capabilities are likely bundled into platform usage or sold as premium value-added functionality.
- Supply-side inventory monetisation via Sigma and related publisher tools
- Percentage Take-Rate
- Buyer-side campaign activation through Delta
- Percentage Take-Rate
- Platform software access for workflow and inventory management
- Software Subscription
- Measurement, audience graph and attribution capabilities
- Software Subscription
- Free Phi CMS used for supply acquisition
- Ad-supported (Free for User / Brand-Funded)
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Lemma Media Inc
IAB vendor record: 1329
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 580 · lemmamedia.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Media Planner(Mid-Level) | Planning | Pune | |
| Senior / Lead Machine Learning & AI Engineer(Senior) | Engineering – AI & Machine Learning | Pune / Hybrid | |
| Machine Learning / AI Engineer(Mid-Level) | Engineering – AI & Machine Learning | Pune | |
| US sales professional(Senior) | Sales | New York | |
| Junior SDR(Entry-Level) | Sales Development | New York |
Explore company relationships
Questions about LEMMA
What is LEMMA?
LEMMA is a private AdTech company that provides programmatic infrastructure for DOOH, CTV and related media channels across supply, demand and measurement workflows.
Who uses LEMMA?
Its users are publishers, media owners, screen operators, advertisers, agencies, media buyers and planners operating in programmatic DOOH and CTV.
How does LEMMA make money?
It appears to earn revenue through software access and programmatic transaction fees tied to inventory monetisation, campaign activation and related data or measurement tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on LEMMA
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.