LEMMA

LEMMA operates a multi-product AdTech platform model. On the supply side, it provides publishers and screen owners with inventory management, content management and monetisation tools; on the demand side, it offers advertisers and agencies a buying platform for planning, activating and measuring campaigns. The company creates value by aggregating specialised DOOH and CTV inventory, simplifying activation across fragmented channels, and linking exposure data to audience and measurement workflows. Revenue is likely generated from a mix of SaaS-style platform access, programmatic transaction fees, and bundled data or analytics capabilities.

LEMMA is a private AdTech company focused on programmatic advertising infrastructure for digital out-of-home, CTV and adjacent emerging media channels. Its product suite spans supply-side monetisation, a buyer-facing omnichannel platform, DOOH content management, audience graph and attribution tooling. The company serves publishers, media owners, screen operators, advertisers, agencies and media buyers.

The business model combines software access with programmatic transaction economics. LEMMA uses products such as its free DOOH CMS to acquire supply, then monetises through SSP activity, campaign activation, media-related take-rates and value-added measurement and audience products. Its commercial positioning is that of a specialist platform provider connecting inventory owners with programmatic demand across DOOH and CTV.