DoohClick

DoohClick operates a vertical SaaS model built for OOH and DOOH media owners. It creates value by replacing fragmented operational stacks, spreadsheets and separate ad-tech tools with a unified platform covering inventory management, campaign planning, scheduling, ad serving, playback, reporting and revenue visibility. This improves operational efficiency, enables programmatic demand access through SSP integrations and supports better monetisation of physical screen networks. The company supplements the core platform with a revenue-tracking application and a free advisory audit that helps convert prospects into paid software customers.

DoohClick is a Swedish B2B software company that provides workflow and monetisation infrastructure for out-of-home (OOH) and digital out-of-home (DOOH) media owners. Its core platform combines ad serving, content management, scheduling, analytics, proof-of-play reporting and invoicing into a single system, with programmatic connectivity to supply-side platforms. It also offers a companion revenue-tracking app for sales and revenue teams.

The company makes money primarily through recurring software licensing rather than media arbitrage. Its direct customers are media owners, DOOH operators, retail media networks and associated ad operations or sales teams that need to manage inventory, campaigns and reporting across screens and locations. A free audit service appears to function as a lead-generation mechanism for platform sales.