DoohClick
OOH and DOOH workflow software for media owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Doohclick AB
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Sweden
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- doohclick.com
What DoohClick does
DoohClick operates a vertical SaaS model built for OOH and DOOH media owners. It creates value by replacing fragmented operational stacks, spreadsheets and separate ad-tech tools with a unified platform covering inventory management, campaign planning, scheduling, ad serving, playback, reporting and revenue visibility. This improves operational efficiency, enables programmatic demand access through SSP integrations and supports better monetisation of physical screen networks. The company supplements the core platform with a revenue-tracking application and a free advisory audit that helps convert prospects into paid software customers.
Category differentiation
DoohClick is not a media owner, DSP or outdoor advertising network; it is software used by OOH and DOOH operators. It is also distinct from generic ad servers because its core focus is end-to-end OOH workflow management.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DoohClick is a Swedish B2B software company that provides workflow and monetisation infrastructure for out-of-home (OOH) and digital out-of-home (DOOH) media owners. Its core platform combines ad serving, content management, scheduling, analytics, proof-of-play reporting and invoicing into a single system, with programmatic connectivity to supply-side platforms. It also offers a companion revenue-tracking app for sales and revenue teams. The company makes money primarily through recurring software licensing rather than media arbitrage. Its direct customers are media owners, DOOH operators, retail media networks and associated ad operations or sales teams that need to manage inventory, campaigns and reporting across screens and locations. A free audit service functions as a lead-generation mechanism for platform sales.
Company news briefing
Briefing updated:
Building on its North American expansion via a new Delaware-based subsidiary and a data integration partnership with Spotzi, DoohClick has launched Automated Screen Health Reports to ensure 100% campaign delivery. This update strengthens the ad management platform’s operational reliability across more than 13 global markets. Under the continued leadership of CEO Jonas Glad, the company recently held its 2026 Annual General Meeting as it focuses on scaling its audience intelligence and retail media capabilities.
Business model & monetisation
DoohClick primarily uses recurring SaaS licensing for its platform and companion analytics application, likely priced by deployment scope such as screens, locations, users, modules or workflow complexity. It does not function as a media owner or inventory arbitrageur; instead it sells software infrastructure that helps customers run direct and programmatic sales more efficiently. The free audit offer is best understood as a demand-generation and sales-conversion tool rather than a standalone revenue stream.
- Core platform subscriptions
- Software Subscription
- Companion analytics and revenue-tracking app
- Software Subscription
- Implementation, onboarding or advisory support
- Service Fee
- Free audit lead generation
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about DoohClick
What is DoohClick?
DoohClick is a Swedish B2B software provider that helps OOH and DOOH media owners manage inventory, scheduling, ad serving, reporting and revenue workflows.
Who uses DoohClick?
Its users are mainly OOH and DOOH media owners, screen operators, retail media networks, ad operations teams, sales teams and revenue managers.
How does DoohClick make money?
It primarily earns recurring revenue from licensing its platform and related analytics tools, with advisory activity supporting customer acquisition and implementation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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