DoohClick
DoohClick is a oOH and DOOH workflow software for media owners.
Analyst Perspective
DoohClick is a Swedish B2B software company that provides workflow and monetisation infrastructure for out-of-home (OOH) and digital out-of-home (DOOH) media owners. Its core platform combines ad serving, content management, scheduling, analytics, proof-of-play reporting and invoicing into a single system, with programmatic connectivity to supply-side platforms. It also offers a companion revenue-tracking app for sales and revenue teams. The company makes money primarily through recurring software licensing rather than media arbitrage. Its direct customers are media owners, DOOH operators, retail media networks and associated ad operations or sales teams that need to manage inventory, campaigns and reporting across screens and locations. A free audit service appears to function as a lead-generation mechanism for platform sales.
Analyst Signal Briefing
Archived (Stand: 5 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Building on its North American expansion via a new Delaware-based subsidiary and a data integration partnership with Spotzi, DoohClick has launched Automated Screen Health Reports to ensure 100% campaign delivery. This update strengthens the ad management platform’s operational reliability across more than 13 global markets. Under the continued leadership of CEO Jonas Glad, the company recently held its 2026 Annual General Meeting as it focuses on scaling its audience intelligence and retail media capabilities.
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Key insights about DoohClick
Category Differentiation
DoohClick is not a media owner, DSP or outdoor advertising network; it is software used by OOH and DOOH operators. It is also distinct from generic ad servers because its core focus is end-to-end OOH workflow management.
DoohClick: About
DoohClick operates a vertical SaaS model built for OOH and DOOH media owners. It creates value by replacing fragmented operational stacks, spreadsheets and separate ad-tech tools with a unified platform covering inventory management, campaign planning, scheduling, ad serving, playback, reporting and revenue visibility. This improves operational efficiency, enables programmatic demand access through SSP integrations and supports better monetisation of physical screen networks. The company supplements the core platform with a revenue-tracking application and a free advisory audit that helps convert prospects into paid software customers.
How DoohClick Works & Monetises
Business model analysis and core revenue streams
DoohClick primarily uses recurring SaaS licensing for its platform and companion analytics application, likely priced by deployment scope such as screens, locations, users, modules or workflow complexity. It does not appear to function as a media owner or inventory arbitrageur; instead it sells software infrastructure that helps customers run direct and programmatic sales more efficiently. The free audit offer is best understood as a demand-generation and sales-conversion tool rather than a standalone revenue stream.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (DoohClick)
Senior DOOH Expert Jeremy Taylor Joins Anzu.io as VP EMEA - ExchangeWire.com
Jeremy Taylor, a veteran of DOOH and digital advertising, joined Anzu.io as Vice President, EMEA, on April 7, 2020. Previously the managing partner at DOOH.com, he has held senior planning roles at Kinetic Worldwide, Mindshare, and Stink Studios. The move comes as Anzu expands its in-game advertising platform across Europe, the Middle East, and Africa. In early 2020, Anzu highlighted a partnership with Cheq.ai delivering a large-scale in-game campaign with 23% higher viewability versus traditional digital ads, and later announced a fraud-detection collaboration with Forensiq. The network has since attracted exclusive partnerships with game studios such as Vivid Games and Toplitz Productions. Itamar Benedy, co-founder and CEO of Anzu, described Taylor’s appointment as a strategic move to strengthen relationships and growth in the diverse EMEA region.
Read original sourceLive Data Use in Digital Out-of-Home Campaigns: Q&A with Neil McKenney, DOOH.com - ExchangeWire.com
The article analyzes the use of live data in digital out-of-home (DOOH) campaigns, highlighting market growth and measurement challenges. It details a collaborative campaign between DOOH.com and LIDA at Stansted airport, where screens display live Stansted Express journey times alongside alternative transport options. Data is harvested from live APIs to fully automate and refresh ads during the campaign. Neil McKenney, Managing Partner at DOOH.com, discusses metrics for comparing transport modes, testing and optimization processes on internal and media-owner systems, and the importance of partnerships to enable data-creative interoperability. The piece notes rising awareness of DOOH, and the shift toward treating digital OOH like computer screens, with real-time data enabling faster, automated ad activation in future campaigns.
Read original sourceVenture Capital für das papierlose Büro „doo“
Doo.net, a Bonn-based startup, developed a cloud-based document management platform aimed at digitizing daily office tasks and enabling a paperless workplace. The service lets users receive and send digital documents, share, edit, organize, and securely archive files across operating systems. In December 2011, DuMont Venture led a funding round with a single-digit million-euro investment, signaling strong confidence in the product and team. Notable supporters include Lars Hinrichs, founder of XING, who joined the advisory board, and Prof. Dr. Dres. h.c. Hermann Simon, a renowned strategist and marketing expert, who advised on the project. Founders Frank Thelen, Marc Sieberger, and Alex Koc developed doo.net as a cross-platform cloud solution for consumer and business use. A beta phase was announced for January 2012 with a limited user count and signup; Apple users were expected to gain access sooner than Windows or Linux users.
Read original sourceDoohClick: Frequently Asked Questions
What is DoohClick?
DoohClick is a Swedish B2B software provider that helps OOH and DOOH media owners manage inventory, scheduling, ad serving, reporting and revenue workflows.
Who uses DoohClick?
Its users are mainly OOH and DOOH media owners, screen operators, retail media networks, ad operations teams, sales teams and revenue managers.
How does DoohClick make money?
It primarily earns recurring revenue from licensing its platform and related analytics tools, with advisory activity supporting customer acquisition and implementation.
Company Facts
- Founded
- 2019
- Headquarters
- Sweden
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- doohclick.com