DoohClick
DoohClick is a oOH and DOOH workflow software for media owners.
Analyst Perspective
DoohClick is a Swedish B2B software company that provides workflow and monetisation infrastructure for out-of-home (OOH) and digital out-of-home (DOOH) media owners. Its core platform combines ad serving, content management, scheduling, analytics, proof-of-play reporting and invoicing into a single system, with programmatic connectivity to supply-side platforms. It also offers a companion revenue-tracking app for sales and revenue teams. The company makes money primarily through recurring software licensing rather than media arbitrage. Its direct customers are media owners, DOOH operators, retail media networks and associated ad operations or sales teams that need to manage inventory, campaigns and reporting across screens and locations. A free audit service appears to function as a lead-generation mechanism for platform sales.
Analyst Signal Briefing
Updated: 5 Jul 2026Building on its North American expansion via a new Delaware-based subsidiary and a data integration partnership with Spotzi, DoohClick has launched Automated Screen Health Reports to ensure 100% campaign delivery. This update strengthens the ad management platform’s operational reliability across more than 13 global markets. Under the continued leadership of CEO Jonas Glad, the company recently held its 2026 Annual General Meeting as it focuses on scaling its audience intelligence and retail media capabilities.
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Key insights about DoohClick
Category Differentiation
DoohClick is not a media owner, DSP or outdoor advertising network; it is software used by OOH and DOOH operators. It is also distinct from generic ad servers because its core focus is end-to-end OOH workflow management.
DoohClick: About
DoohClick operates a vertical SaaS model built for OOH and DOOH media owners. It creates value by replacing fragmented operational stacks, spreadsheets and separate ad-tech tools with a unified platform covering inventory management, campaign planning, scheduling, ad serving, playback, reporting and revenue visibility. This improves operational efficiency, enables programmatic demand access through SSP integrations and supports better monetisation of physical screen networks. The company supplements the core platform with a revenue-tracking application and a free advisory audit that helps convert prospects into paid software customers.
How DoohClick Works & Monetises
Business model analysis and core revenue streams
DoohClick primarily uses recurring SaaS licensing for its platform and companion analytics application, likely priced by deployment scope such as screens, locations, users, modules or workflow complexity. It does not appear to function as a media owner or inventory arbitrageur; instead it sells software infrastructure that helps customers run direct and programmatic sales more efficiently. The free audit offer is best understood as a demand-generation and sales-conversion tool rather than a standalone revenue stream.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (DoohClick)
DoohClick Launches Automated Screen Health Reports to Ensure 100% Campaign Delivery
DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, has launched a powerful new feature: Automated Screen Health Reports. This update allows media
Read original sourceDoohClick Launches Automated Screen Health Reports to Ensure 100% Campaign Delivery
DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, has launched a powerful new feature: Automated Screen Health Reports. This update allows media
Read original sourceNotice to Annual General Meeting (AGM) in Doohclick AB 2026
Aktieägarna i Doohclick AB, org. nr 556804-3912, (“Bolaget”) kallas härmed till årsstämmamåndagen den 15 juni 2026 kl. 10.00 i Doohclick AB:s lokaler, Convendum, Birger Jarlsgatan57.
Read original sourceDoohClick: Frequently Asked Questions
What is DoohClick?
DoohClick is a Swedish B2B software provider that helps OOH and DOOH media owners manage inventory, scheduling, ad serving, reporting and revenue workflows.
Who uses DoohClick?
Its users are mainly OOH and DOOH media owners, screen operators, retail media networks, ad operations teams, sales teams and revenue managers.
How does DoohClick make money?
It primarily earns recurring revenue from licensing its platform and related analytics tools, with advisory activity supporting customer acquisition and implementation.
Company Facts
- Founded
- 2019
- Headquarters
- Sweden
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- doohclick.com