COMPANY

Hivestack

Hivestack is a programmatic DOOH advertising platform for buyers and media owners.

Analyst Perspective

Hivestack is an adtech platform focused on programmatic digital out-of-home advertising. Its product stack covers demand-side buying, supply-side inventory monetisation, DOOH ad serving and header bidding, allowing advertisers, agencies, media owners and screen operators to plan, buy, deliver and measure campaigns across digital screen inventory. The company generates revenue from software-enabled media transactions and platform usage across both demand and supply workflows. Advertisers and agencies use its DSP to access inventory and optimise campaigns, while publishers and screen operators use its SSP, ad server and yield tools to monetise inventory. Hivestack now operates as part of Perion rather than as a standalone independent business.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

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Key insights about Hivestack

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Acquisitions

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Category Differentiation

This is a B2B adtech platform for programmatic digital out-of-home advertising, not a consumer media owner or a generic outdoor advertising operator. It is also not an independent public company; it operates within Perion.

Hivestack: About

Hivestack operates a full-stack B2B adtech model for the DOOH market. It creates value by connecting demand-side buyers with supply-side media owners through proprietary software infrastructure covering campaign planning, programmatic bidding, ad delivery, inventory monetisation and yield optimisation. The platform benefits from two-sided ecosystem dynamics: more screen inventory attracts more buyers, and more buyer demand improves monetisation for publishers and screen operators.

How Hivestack Works & Monetises

Business model analysis and core revenue streams

Hivestack monetises through a combination of programmatic media transaction fees and software platform fees. The DSP side captures spend-based platform fees or take-rates on media buying by advertisers and agencies. The SSP, ad server and header bidding products monetise through platform access fees, usage fees and supply-side revenue shares tied to inventory monetisation and yield optimisation. Measurement and related managed execution services provide additional secondary revenue.

Revenue Channels

DSP media buying feesPercentage Take-Rate

SSP and inventory monetisation feesPercentage Take-Rate

Ad server and header bidding platform feesSoftware Subscription

Measurement and managed execution servicesService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Header Bidding Demand-Side Platform (DSP)Supply-Side Platform (SSP)Ad Server

Media Channel

Digital Out-of-Home (DOOH)

Featured on Market Maps

Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
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Recent Signals (Hivestack)

OnlineMarketing.deSep 30, 2021

Digital Bash – Programmatic, Presented by Salesforce

Digital Bash – Programmatic, presented by Salesforce, is a free online event by OnlineMarketing.de that brings together programmatic advertising experts to discuss cookie-free tracking, DOOH 2.0, and the future of RTB. The morning program features Myriam Zandvakili (Salesforce) on cookie-free tracking, followed by Carol Starr (Hivestack), Gunnar Ritzmann (Executive Channel Deutschland), and Robert Sagebaum (Kinetic Worldwide) on DOOH 2.0 and cookie-less formats. François Roloff (madvertise) presents the potentials of RTB in a converged media landscape, with Robert Rebholz (optilyz) sharing programmatic print best practices from over 300 companies. A CMO panel with Ivonne Sokoll (shipcloud.io), Jenny Gruner (Hapag-Lloyd), Silke Reuter (Haus Rabenhorst O. Lauffs), and Sophia Knade (asgoodasnew) rounds out the day. Attendance is limited to 2,500, and attendees can join from anywhere with access to the event recording afterward; a Digital Bash podcast is also available.

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Hivestack: Frequently Asked Questions

What is Hivestack?

Hivestack is a programmatic DOOH adtech platform offering DSP, SSP, ad server and header bidding capabilities for digital out-of-home advertising.

Who uses Hivestack?

Advertisers, media agencies and trading desks use the buying tools, while DOOH media owners, publishers and screen operators use the supply and ad serving products.

How does Hivestack make money?

It earns revenue from media transaction fees on programmatic buying and selling, plus platform fees for supply, ad serving, yield and measurement tools.

Company Facts

Founded: 2025
Headquarters: United Kingdom
Core Segment: AdTech Vendor
Official Link: hivestack.com