AdOmni

TikTok recreates ads for billboards with Vistar

TikTok has partnered with Vistar Media to translate and recreate in-app TikTok creatives for billboards and other out-of-home screens as part of its out-of-phone program. Vistar’s in-house creative studio reformats vertical, sound-on mobile ads into horizontal, static or interaction-mimicking DOOH formats while adhering to TikTok’s brand and IP controls. The offering is currently a managed service that requires an active TikTok campaign meeting an internal threshold; measurement can use standard DOOH providers alongside TikTok’s brand-lift and on-platform metrics. The partnership began in late 2024; TikTok launched its out-of-phone program in 2023 and continues to work with a limited set of DOOH partners including Adomni, Screenvision, Vevo and Loop TV.

Adomni's Jeen AI Revolutionizes Digital Out-of-Home Advertising

AdExchanger reports on Adomni’s effort to make digital out-of-home (DOOH) advertising more accessible via Jeen AI, an AI assistant that refines DOOH plans through a conversational chatbot. Launched last fall, Jeen AI allows advertisers to input product details and budgets and receive a personalized DOOH campaign proposal that can go live within hours. Adomni touts over 1 million screens in its inventory, enabling buys by location, price, and audience. The latest rollout adds credit card integration to speed invoicing, broadening access for freelancers and small businesses. OCC, via marketing agency Kortx, uses Jeen AI to target audiences for its cybersecurity program, including 'tech lovers' and students, with Jeen drawing on historical campaigns and a LiveRamp partnership. Campaigns can be updated in real time, and Jeen provides plain-English rationale for targeting decisions to improve attribution.

Google's Privacy Sandbox Evolves Amid YouTube Antitrust Challenges

AdExchanger's Thursday roundup covers updates to Google's Chrome Privacy Sandbox. The Protected Audience API will gain fields for private marketplace deal IDs and seat IDs, the lifespan of Protected Audience interest groups extends from 30 to 90 days, and the API will support measuring 'clickiness' by hashing views and clicks used in bidding. The piece frames these as part of ongoing Sandbox evolution affecting privacy and ad measurement. In Free YouTube, the DOJ antitrust case against Google could reshape YouTube, which is currently reachable only through DV360 and is a top-viewed connected TV service in the US per Nielsen data from July. Kubient KO notes Kubient's former CEO Paul Roberts has been charged by the USPS for an accounting fraud scheme tied to its IPO; Kubient had previously announced a merger with Adomni and was delisted. The roundup also mentions Kargo hiring Eric Hoffert as its new CTO.