AdOmni

AdOmni operates a B2B advertising technology platform centred on programmatic DOOH media buying. It creates value by aggregating screen inventory, providing self-service campaign tools, layering in audience and performance capabilities, and giving buyers a way to extend DOOH exposure into digital retargeting and measurement workflows. Revenue is linked mainly to campaign volume and usage of premium add-on services rather than consumer subscriptions.

AdOmni is a private US adtech company focused on programmatic digital out-of-home advertising. Its platform lets advertisers, agencies and media buyers plan, buy, activate and measure DOOH campaigns through a self-service interface with transparent CPM pricing and no minimum spend. Based on the product evidence, the company operates across demand-side buying, supply aggregation and exchange-like functionality, while also offering audience targeting, cross-channel retargeting and advanced reporting.

The business makes money primarily from media spend flowing through its platform, using CPM-based pricing that bundles media access, platform functionality and related services. It also monetises add-on capabilities such as retargeting and reporting on a metered CPM basis. Its customers are business users rather than consumers, especially brands, agencies, programmatic traders and performance marketers seeking measurable DOOH and cross-channel outcomes.