AdOmni
AdOmni is a programmatic DOOH buying and measurement platform for advertisers and agencies.
Analyst Perspective
AdOmni is a private US adtech company focused on programmatic digital out-of-home advertising. Its platform lets advertisers, agencies and media buyers plan, buy, activate and measure DOOH campaigns through a self-service interface with transparent CPM pricing and no minimum spend. Based on the product evidence, the company operates across demand-side buying, supply aggregation and exchange-like functionality, while also offering audience targeting, cross-channel retargeting and advanced reporting. The business makes money primarily from media spend flowing through its platform, using CPM-based pricing that bundles media access, platform functionality and related services. It also monetises add-on capabilities such as retargeting and reporting on a metered CPM basis. Its customers are business users rather than consumers, especially brands, agencies, programmatic traders and performance marketers seeking measurable DOOH and cross-channel outcomes.
Analyst Signal Briefing
Updated: 2 Jul 2026AdOmni has expanded its target market beyond digital out-of-home to include CTV, OLV, and omnichannel campaigns, introducing vertical-specific offerings and a managed service model. The company maintains its partnership within TikTok’s "out-of-phone" programme for cross-platform creative delivery. These updates, coupled with the formalisation of a leadership team under CEO Jonathan Gudai, indicate a strategic diversification of the company’s core service offerings and industry focus.
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Key insights about AdOmni
Category Differentiation
AdOmni is a B2B programmatic DOOH advertising platform, not a consumer media app or a pure creative agency. It is also not just a single DSP; the inputs indicate demand-side, supply-side and exchange-like functionality.
AdOmni: About
AdOmni operates a B2B advertising technology platform centred on programmatic DOOH media buying. It creates value by aggregating screen inventory, providing self-service campaign tools, layering in audience and performance capabilities, and giving buyers a way to extend DOOH exposure into digital retargeting and measurement workflows. Revenue is linked mainly to campaign volume and usage of premium add-on services rather than consumer subscriptions.
How AdOmni Works & Monetises
Business model analysis and core revenue streams
AdOmni monetises chiefly through CPM-based media buying on its DOOH platform, with transparent all-in pricing and no minimum spend. It supplements this with usage-based CPM charges for cross-channel retargeting and advanced reporting, including capped report pricing. Commercially, this is a hybrid of media transaction revenue and software-enabled platform fees tied to spend and feature consumption.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Recent Signals (AdOmni)
AdOmni expands target market to include CTV, OLV, and omnichannel campaigns with new vertical-specific offerings
The website now features a comprehensive mega-menu with dedicated sections for Channels (DOOH, CTV, OLV, Omnichannel), Solutions (self-service, managed service, by audience, by objective), and Industries (Food & Beverage, Healthcare, Political, Retail, Sports, Technology), indicating a significant broadening of the company's target market beyond digital out-of-home.
Read original sourceAdOmni Introduces Managed Service
The current version of the webpage includes a new section for 'Managed Service', indicating a potential expansion of services offered by AdOmni.
Read original sourceTikTok recreates ads for billboards with Vistar
TikTok has partnered with Vistar Media to translate and recreate in-app TikTok creatives for billboards and other out-of-home screens as part of its out-of-phone program. Vistar’s in-house creative studio reformats vertical, sound-on mobile ads into horizontal, static or interaction-mimicking DOOH formats while adhering to TikTok’s brand and IP controls. The offering is currently a managed service that requires an active TikTok campaign meeting an internal threshold; measurement can use standard DOOH providers alongside TikTok’s brand-lift and on-platform metrics. The partnership began in late 2024; TikTok launched its out-of-phone program in 2023 and continues to work with a limited set of DOOH partners including Adomni, Screenvision, Vevo and Loop TV.
Read original sourceAdOmni: Frequently Asked Questions
What is AdOmni?
AdOmni is a B2B advertising technology platform for planning, buying and measuring programmatic digital out-of-home campaigns.
Who uses AdOmni?
Advertisers, agencies, media buyers, planners and performance marketers use AdOmni to run and analyse DOOH and cross-channel campaigns.
How does AdOmni make money?
It primarily earns revenue from CPM-based media buying on its platform, plus metered fees for retargeting, reporting and related premium capabilities.
Company Facts
- Founded
- 2016
- Headquarters
- 7120 RAFAEL RIDGE WAY LAS VEGAS NV 89119
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adomni.com