Displayce
Displayce is a programmatic DOOH DSP and DMP for brands and media owners.
Analyst Perspective
Displayce is a French adtech company focused on programmatic digital out-of-home advertising. It provides a specialist technology suite spanning a DOOH demand-side platform, a DOOH data management platform and managed creative services. Its customers are brands, media agencies, media owners and selected adtech partners that need to plan, buy, target, activate and measure DOOH campaigns. The company makes money through a combination of software revenue and media-linked transaction revenue. Its DSP generates platform fees tied to campaign activation and media spend, its DMP supports paid data activation and platform usage, and its creative and DCO offering adds managed service revenue. Since JCDecaux took a majority stake in 2022, Displayce has remained operationally independent while benefiting from strategic alignment with a major outdoor media owner.
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Key insights about Displayce
Category Differentiation
Displayce is not a generalist omnichannel DSP or a media owner. It is a specialist adtech provider focused on programmatic digital out-of-home activation, data and creative workflows.
Displayce: About
Displayce operates a vertical adtech model built specifically for the DOOH channel. It creates value by aggregating and activating global DOOH inventory, enabling buyers to transact programmatically, enriching campaigns with contextual and geo-behavioural data, and supporting creative adaptation for outdoor screens. The platform serves both demand-side customers seeking campaign execution and supply-side customers seeking better inventory monetisation.
How Displayce Works & Monetises
Business model analysis and core revenue streams
Displayce monetises through a mixed model. The DSP uses a percentage take-rate and platform fees linked to programmatic media buying. The DMP contributes software and data activation revenue through platform access and usage tied to audience and contextual targeting workflows. The creative and DCO offer generates managed service fees for asset production, adaptation and campaign execution support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Displayce: Frequently Asked Questions
What is Displayce?
Displayce is a French adtech company providing a specialist programmatic DOOH DSP, DMP and related creative services.
Who uses Displayce?
Brands, advertisers, media agencies, media owners and selected adtech partners use Displayce to plan, buy, target and monetise DOOH campaigns.
How does Displayce make money?
Displayce earns revenue from DSP transaction fees, DMP software and data activation fees, and managed creative service fees.
Company Facts
- Founded
- 2014
- Headquarters
- France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- displayce.com