Displayce
Programmatic DOOH DSP and DMP for brands and media owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Displayce SAS
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- displayce.com
What Displayce does
Displayce operates a vertical adtech model built specifically for the DOOH channel. It creates value by aggregating and activating global DOOH inventory, enabling buyers to transact programmatically, enriching campaigns with contextual and geo-behavioural data, and supporting creative adaptation for outdoor screens. The platform serves both demand-side customers seeking campaign execution and supply-side customers seeking better inventory monetisation.
Category differentiation
Displayce is not a generalist omnichannel DSP or a media owner. It is a specialist adtech provider focused on programmatic digital out-of-home activation, data and creative workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Displayce is a French adtech company focused on programmatic digital out-of-home advertising. It provides a specialist technology suite spanning a DOOH demand-side platform, a DOOH data management platform and managed creative services. Its customers are brands, media agencies, media owners and selected adtech partners that need to plan, buy, target, activate and measure DOOH campaigns. The company makes money through a combination of software revenue and media-linked transaction revenue. Its DSP generates platform fees tied to campaign activation and media spend, its DMP supports paid data activation and platform usage, and its creative and DCO offering adds managed service revenue. Since JCDecaux took a majority stake in 2022, Displayce has remained operationally independent while benefiting from strategic alignment with a major outdoor media owner.
Company news briefing
Briefing updated:
Displayce successfully delivered a pioneering programmatic digital out-of-home campaign for Aveeno in the UK, establishing the brand as the first skincare advertiser to deploy TikTok's 'Out of Phone' format across premium city billboards. Activated via inventory from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global, the campaign utilised real-time weather triggers to dynamically tailor messaging, generating over 4 million impressions and notable brand uplifts. Furthermore, the company showcased its evolving capabilities at DMEXCO 2026, highlighting the increasing integration of data, technology, and creativity within the programmatic DOOH sector.
Business model & monetisation
Displayce monetises through a mixed model. The DSP uses a percentage take-rate and platform fees linked to programmatic media buying. The DMP contributes software and data activation revenue through platform access and usage tied to audience and contextual targeting workflows. The creative and DCO offer generates managed service fees for asset production, adaptation and campaign execution support.
- DSP media buying fees
- Percentage Take-Rate
- DMP platform and data activation
- Software Subscription
- Creative production and DCO services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DMEXCO 2026: DOOH is getting bigger, smarter and more creative
Recorded impact score: 2/5
DMEXCO 2026 made one thing clear: DOOH is becoming one of the places where data, technology and creativity come together. For Displayce, DMEXCO was the…
Aveeno, TikTok, Displayce Launch Weather-Triggered OOH Campaign
Out-of-Home Advertising · Recorded impact score: 4/5
Aveeno, TikTok, and Displayce have launched a pioneering media campaign for Aveeno Face Moisturiser SPF 50, making Aveeno the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format. The campaign, activated programmatically through Displayce across premium screens from JCDecaux UK, Outernet, Bauer Media Outdoor, and Global in London, Manchester, and Bristol, uses real-time weather triggers to tailor messaging. In sunny conditions, the creative reminds consumers of sun protection; on cloudy days, it highlights the importance of SPF even when UV rays are less visible. The campaign generated over 4 million impressions and achieved a 24-point uplift in brand image and a 26-point uplift in consideration, based on a Happydemics brand lift study. This marks the first TikTok out-of-phone activation with weather-triggered creative globally.
- Aveeno is the first skincare and beauty brand in the UK to activate TikTok's out-of-phone format.
- The campaign used real-time weather conditions to tailor its message throughout the day.
Displayce launches TikTok 'Out of Phone' campaign with Aveeno in UK
Recorded impact score: 3/5
A new client story highlights Aveeno as the first skincare & beauty brand in the UK to launch TikTok's 'Out of Phone' format, bringing digital trends to city billboards.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager - France/Belux (F/H)(Mid-Level) | Revenues | Bordeaux | |
| Sales Manager Nordics(Mid-Level) | Revenues | Stockholm | |
| VP Sales Europe(VP) | Revenues | Paris |
Explore company relationships
Questions about Displayce
What is Displayce?
Displayce is a French adtech company providing a specialist programmatic DOOH DSP, DMP and related creative services.
Who uses Displayce?
Brands, advertisers, media agencies, media owners and selected adtech partners use Displayce to plan, buy, target and monetise DOOH campaigns.
How does Displayce make money?
Displayce earns revenue from DSP transaction fees, DMP software and data activation fees, and managed creative service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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