Locatrics
Locatrics is a programmatic OOH and DOOH planning and buying platform.
Analyst Perspective
It Works GmbH is a German private company operating Locatrics, a mediatech SaaS platform focused on public media, out-of-home and programmatic campaign execution. The platform combines planning, audience data management, media buying, display and tracking for digital and analogue out-of-home inventory. Its product stack centres on Locatrics and the Superview interface, which enable advertisers, agencies and programmatic traders to plan and activate hybrid OOH and DOOH campaigns using geo-based intelligence and integrated workflow tools. The company generates revenue by providing platform access and monetising campaign execution through media transaction activity. Its customers are business users rather than consumers: advertisers, media agencies, programmatic buying teams and public media owners. The commercial proposition is a unified workflow for OOH planning and activation that reduces fragmentation between planning tools, data layers and buying systems.
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Updated: 30 Jun 2026No strategic news signals detected in the last 90 days.
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Key insights about Locatrics
Category Differentiation
Locatrics is not a general-purpose DSP or a consumer location app. It is a B2B public media platform focused on programmatic OOH and DOOH planning, buying and measurement.
Locatrics: About
The business model combines B2B software provision with adtech transaction monetisation. It Works GmbH provides Locatrics as a proprietary platform used to plan, activate and measure public media campaigns across digital and traditional out-of-home inventory. The platform creates value by consolidating DSP-style buying, audience data functions and hybrid planning into one operational layer for campaign teams, while revenue is tied to software usage and campaign spend flowing through the platform.
How Locatrics Works & Monetises
Business model analysis and core revenue streams
Locatrics monetises through a SaaS platform model combined with transaction-linked advertising revenue. Customers pay for access to the software environment used for planning, activation and measurement, and the company also captures value through fees or take-rates on media spend executed via its DSP-led workflow and external inventory integrations. Geo-based insights, measurement and planning capabilities are packaged into the platform rather than sold as standalone products.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Featured on Market Maps
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Locatrics: Frequently Asked Questions
What is Locatrics?
Locatrics is a B2B mediatech platform operated by It Works GmbH for planning, buying and measuring public media, OOH and DOOH campaigns.
Who uses Locatrics?
Advertisers, media agencies, programmatic traders and media planning teams use Locatrics to run hybrid out-of-home campaigns.
How does Locatrics make money?
It makes money through software access fees and transaction-linked revenue tied to campaign execution and media spend through the platform.
Company Facts
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Official Link
- locatrics.com