Broadsign
Broadsign is a dOOH software and programmatic advertising infrastructure provider.
Broadsign operates in the AdTech Vendor segment.
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Distinction
Broadsign is not a consumer-facing signage app or a generalist ad network. It is primarily B2B infrastructure for operating and monetising DOOH and in-store media networks.
- Founded
- 2003
- Headquarters
- 1209 Orange Street, Wilmington, Delaware 19801, United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Broadsign
Broadsign: About
Broadsign operates a hybrid software-and-transaction business model. It provides SaaS infrastructure for operating and monetising digital signage and DOOH networks, including ad serving, scheduling, campaign management and network operations. It also participates in media transaction flows through its SSP and DSP products, earning revenue from programmatic trading and managed buying services while increasing the value of its software ecosystem for both supply and demand participants.
Products & Services in Categories
Verified structural categorizations from the graph
Broadsign: Market Position
Broadsign is a B2B adtech and digital signage software company focused on digital out-of-home (DOOH) media owners, screen network operators, retailers and programmatic media buyers. Its product suite covers screen and content management, direct campaign booking, programmatic supply monetisation, DOOH media buying and in-store retail media operations. The company sells software to operators managing physical screen networks and also facilitates programmatic advertising transactions across those networks.
Broadsign: Frequently Asked Questions
What is Broadsign?
Broadsign is a B2B DOOH software and adtech company that provides screen management, campaign delivery, programmatic monetisation and buying tools.
Who uses Broadsign?
Media owners, DOOH network operators, retailers, agencies, programmatic traders and brand advertisers use its products.
How does Broadsign make money?
It earns revenue from SaaS platform fees, programmatic transaction take-rates and managed service fees tied to media buying.
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