broadsign.com

The company operates a B2B adtech and enterprise software model focused on OOH and DOOH media owners. It creates value by providing an integrated stack: a cloud-based content management and player control system for large digital signage networks; a sales and pricing system that handles rate cards, CPM-based pricing, proposals and variable pricing; and a programmatic supply-side platform that exposes publisher inventory to external demand.

Media owners and network operators use this stack to centralise operations, automate campaign delivery, optimise pricing and monetisation, and access programmatic demand. Value is enhanced through integrations (e.g. External Pricing API, programmatic connections) and through acquisitions of complementary DSP/SSP and operations tools. The business relies on recurring software contracts and ongoing media trading volumes over its programmatic infrastructure.

Broadsign is an out-of-home (OOH) and digital out-of-home (DOOH) advertising technology vendor headquartered in Montreal, Canada. It provides a multi-module software platform used by media owners and OOH network operators to manage digital signage networks, schedule and deliver campaigns, and sell inventory via direct and programmatic channels.

Revenue is generated from software licensing and SaaS-style fees for its content management and sales platforms, as well as transaction-based and platform fees tied to programmatic OOH trading through its supply-side platform. Its primary customers are OOH media owners, DOOH network operators and related commercial operations teams; agencies and programmatic buyers access its inventory via integrated demand-side platforms rather than as direct paying customers of the core platform.