Broadsign
DOOH software and programmatic advertising infrastructure provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Broadsign International, Inc.
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- 1209 Orange Street, Wilmington, Delaware 19801, United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- broadsign.com
What Broadsign does
Broadsign operates a hybrid software-and-transaction business model. It provides SaaS infrastructure for operating and monetising digital signage and DOOH networks, including ad serving, scheduling, campaign management and network operations. It also participates in media transaction flows through its SSP and DSP products, earning revenue from programmatic trading and managed buying services while increasing the value of its software ecosystem for both supply and demand participants.
Category differentiation
Broadsign is not a consumer-facing signage app or a generalist ad network. It is primarily B2B infrastructure for operating and monetising DOOH and in-store media networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Broadsign is a B2B adtech and digital signage software company focused on digital out-of-home (DOOH) media owners, screen network operators, retailers and programmatic media buyers. Its product suite covers screen and content management, direct campaign booking, programmatic supply monetisation, DOOH media buying and in-store retail media operations. The company sells software to operators managing physical screen networks and also facilitates programmatic advertising transactions across those networks.
Company news briefing
Briefing updated:
Broadsign continues to expand its out-of-home and retail media capabilities, building on its strategic partnership with Mirakl Ads to unify online and in-store inventory and the integration of Place Exchange across its product suite, which now serves over 2.8 million signs. Recent international deployments with Spain's Exterior Plus and New Zealand's VAST Billboards highlight ongoing programmatic DOOH growth, while newly published content focuses on retail ad serving and high-intent holiday marketing strategies.
Business model & monetisation
Broadsign mainly monetises through SaaS subscription or licensing contracts for platform modules used by media owners and operators. It generates additional transaction-based revenue through programmatic take-rates and media-spend-linked fees on its SSP and DSP. The DSP also supports managed service, which implies service-based fees layered on top of platform access and spend-based charging. Large customers are likely sold through enterprise contracts with custom pricing.
- Platform subscriptions for screen operations and campaign management
- Software Subscription
- Programmatic SSP monetisation
- Percentage Take-Rate
- DSP media buying revenue
- Percentage Take-Rate
- Managed service support for buyers
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Context Networks Selects Broadsign to Scale Contextual Advertising Across Display Networks
Recorded impact score: 3/5
Context Networks has selected Broadsign to scale contextual advertising across display networks, as announced in a new blog post.
How Exterior Plus is driving Spain’s programmatic DOOH growth with Broadsign
Recorded impact score: 4/5
Added 'Place Exchange by Broadsign' login link across the site, indicating integration of Place Exchange into Broadsign's product suite. Also replaced a featured blog article with a new customer spotlight on Exterior Plus.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Executive, Programmatic Sales(Mid-Level) | Programmatic sales | New York Office | |
| Product Specialist(Mid-Level) | Services | Montréal, Quebec, Canada | |
| Account Manager – Strategic Partner(Mid-Level) | Programmatic sales | Europe (Remote) | |
| Regional Marketing Specialist, Media(Mid-Level) | Marketing | Multi-Location (2 Locations) | |
| Sales Director, Platform Sales(Director) | Platform sales | Multi-Location (2 Locations) |
Explore company relationships
Questions about Broadsign
What is Broadsign?
Broadsign is a B2B DOOH software and adtech company that provides screen management, campaign delivery, programmatic monetisation and buying tools.
Who uses Broadsign?
Media owners, DOOH network operators, retailers, agencies, programmatic traders and brand advertisers use its products.
How does Broadsign make money?
It earns revenue from SaaS platform fees, programmatic transaction take-rates and managed service fees tied to media buying.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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