Perion
Perion is a omnichannel adtech platform for advertisers, agencies and publishers.
Analyst Perspective
Perion Network Ltd. is a public adtech company headquartered in Israel that operates a multi-product advertising platform for advertisers, agencies, retailers, publishers and media owners. Its core commercial layer is Perion One, which combines campaign planning, activation, optimisation and measurement across channels including CTV, DOOH, display, social, audio, retail media and search. The company also operates publisher monetisation infrastructure, including SSP and supply-path optimisation products, alongside privacy-safe targeting and campaign execution tools. Perion makes money primarily from advertising technology usage and media transaction flows. Its revenue model appears to combine take-rates on media spend, monetisation of publisher inventory, search monetisation partnerships, and software-style platform fees tied to campaign execution and optimisation. The business has expanded materially through acquisitions including Undertone, Content IQ, Vidazoo and Hivestack, indicating a strategy of building a broader full-stack advertising and monetisation platform rather than a single-point solution.
Analyst Signal Briefing
Updated: 20 Aug 2026Following Vered Gomma’s appointment as COO, Perion has expanded its AI-native strategy with the "Ask Perion" agentic platform and the integration of programmatic DOOH with Google’s Display & Video 360. A major retail media partnership with Best Buy Canada and subsidiary Assertive Yield’s collaboration with The Media Trust further bolster Perion's cross-channel monetisation capabilities. These developments support CEO Tal Jacobson’s 2028 growth targets and the transition toward a self-serve execution model, as the company prepares to report Q2 2026 results on 10 August.
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Key insights about Perion
Subsidiaries
Perion operates a network including Hivestack, Greenbids.
Competitors
Key competitors include Magnite, OpenX, Equativ.
Similar Companies
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Acquisitions
View companies acquired by Perion over time.
Category Differentiation
Perion is an adtech and media monetisation company, not a consumer app or a single-channel ad network. It should be distinguished from pure-play DSPs or SSPs because it operates across both demand and supply workflows.
Perion: About
Perion operates a B2B advertising technology model built around both demand-side and supply-side infrastructure. On the buy side, it helps advertisers and agencies plan, buy, target, optimise and measure media across multiple digital channels. On the sell side, it helps publishers and media owners monetise inventory through SSP, yield optimisation, search monetisation and specialised screen-based monetisation tools. Value is created by concentrating campaign data, execution, targeting and measurement into one stack, which can increase spend efficiency for buyers and yield for sellers.
How Perion Works & Monetises
Business model analysis and core revenue streams
Perion monetises through a blended adtech commercial model. The main mechanisms are take-rates and platform economics on programmatic media spend, monetisation fees tied to publisher inventory sold through its SSP and supply-path tools, and search monetisation revenues from intent-driven publisher traffic. Additional monetisation likely comes from software-style access to campaign execution, targeting, measurement and optimisation capabilities embedded in Perion One and related products. AI-driven optimisation products such as Outmax and supply-side tools such as SODA support higher media throughput and yield, which in turn can expand Perion’s transaction-based revenue.
Revenue Channels
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Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Perion: Key Subsidiaries & Acquisitions
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Programmatic DOOH advertising platform for buyers and media owners.
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AI media optimisation layer for programmatic, social and video buying.
Perion: Key Competitors & Alternatives
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Independent sell-side ad tech platform for publishers and streaming inventory.
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Independent SSP and ad exchange for premium programmatic inventory.
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Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
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DOOH software and programmatic advertising infrastructure provider.
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Video-first publisher monetisation and contextual advertising platform.
Featured on Market Maps
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent Signals (Perion)
Securing CTV Premium Video Inventory for Maximum Brand Impact
Perion published new blog posts on CTV and DOOH strategies, including securing premium CTV inventory, proving DOOH brand lift measurement, and maximizing ROI with premium DOOH inventory.
Read original sourceProving Your DOOH Brand Lift Measurement Success
New blog post about DOOH brand lift measurement success.
Read original source“Optimising Budgets With AI”: Troy Yang, Perion
New news item added: Exchange Wire interview with Troy Yang of Perion discussing AI-driven budget optimization, dated 20 Aug 2026.
Read original sourcePerion: Frequently Asked Questions
What is Perion?
Perion is a public advertising technology company that provides omnichannel media buying, targeting, optimisation, measurement and publisher monetisation tools.
Who uses Perion?
Its direct customers are advertisers, media agencies, retailers, publishers, media owners, DOOH operators, audio publishers and search monetisation partners.
How does Perion make money?
It earns revenue from media transaction take-rates, publisher monetisation, search monetisation partnerships and software-style platform usage tied to advertising execution and optimisation.
Company Facts
- Founded
- 2001
- Headquarters
- Israel
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- perion.com