Perion
Omnichannel adtech platform for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Perion Network Ltd.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- Israel
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- PERI
- Official website
- perion.com
What Perion does
Perion operates a B2B advertising technology model built around both demand-side and supply-side infrastructure. On the buy side, it helps advertisers and agencies plan, buy, target, optimise and measure media across multiple digital channels. On the sell side, it helps publishers and media owners monetise inventory through SSP, yield optimisation, search monetisation and specialised screen-based monetisation tools. Value is created by concentrating campaign data, execution, targeting and measurement into one stack, which can increase spend efficiency for buyers and yield for sellers.
Category differentiation
Perion is an adtech and media monetisation company, not a consumer app or a single-channel ad network. It should be distinguished from pure-play DSPs or SSPs because it operates across both demand and supply workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Perion Network Ltd. is a public adtech company headquartered in Israel that operates a multi-product advertising platform for advertisers, agencies, retailers, publishers and media owners. Its core commercial layer is Perion One, which combines campaign planning, activation, optimisation and measurement across channels including CTV, DOOH, display, social, audio, retail media and search. The company also operates publisher monetisation infrastructure, including SSP and supply-path optimisation products, alongside privacy-safe targeting and campaign execution tools. Perion makes money primarily from advertising technology usage and media transaction flows. Its revenue model combines take-rates on media spend, monetisation of publisher inventory, search monetisation partnerships, and software-style platform fees tied to campaign execution and optimisation. The business has expanded materially through acquisitions including Undertone, Content IQ, Vidazoo and Hivestack, indicating a strategy of building a broader full-stack advertising and monetisation platform rather than a single-point solution.
Company news briefing
Briefing updated:
Perion expanded its retail media footprint by acquiring PRN for up to $12 million, integrating in-store media and exclusive multi-year retail partnerships to complete the customer journey. This acquisition is complemented by ongoing strategic initiatives focused on optimising digital-out-of-home (DOOH) campaign management, brand lift measurement, programmatic guaranteed execution via Google's Display & Video 360, and AI-driven budget optimisation.
Business model & monetisation
Perion monetises through a blended adtech commercial model. The main mechanisms are take-rates and platform economics on programmatic media spend, monetisation fees tied to publisher inventory sold through its SSP and supply-path tools, and search monetisation revenues from intent-driven publisher traffic. Additional monetisation comes from software-style access to campaign execution, targeting, measurement and optimisation capabilities embedded in Perion One and related products. AI-driven optimisation products such as Outmax and supply-side tools such as SODA support higher media throughput and yield, which in turn can expand Perion’s transaction-based revenue.
- Programmatic media spend through buying platform
- Percentage Take-Rate
- Publisher monetisation via SSP and supply-path tools
- Percentage Take-Rate
- Search monetisation partnerships
- Media Arbitrage
- Retail media and commerce activation
- Percentage Take-Rate
- Software access to optimisation, targeting and measurement capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Intercept Interactive Inc. dba Undertone
IAB vendor record: 677
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2, 3
Vidazoo Ltd
IAB vendor record: 744
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Criteo
Commerce media platform for retail advertising and open internet activation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Hivestack
Programmatic DOOH advertising platform for buyers and media owners.
- Greenbids
AI media optimisation layer for programmatic, social and video buying.
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
SQREEM Appoints New CEO, Touts Behavioral Model Over LLM
AI · Recorded impact score: 2/5
SQREEM, a behavioral intelligence company, appointed Stephen Yap as its new CEO. Yap, former CRO at Perion and a long-time Google executive, will lead the company's push to market its Large Behavioral Model (LBM) as a superior alternative to LLMs for predictive analytics. SQREEM's LBM uses state-space models to analyze behavioral correlations from real-time social media and open-web data, without relying on machine learning. The company claims this approach can generate audience personas and predict consumer behavior, citing examples like the correlation between green tea consumption and travel insurance purchases. SQREEM also demonstrated the model's practical use during the Cyclospora outbreak, helping a grocer client pivot its communication strategy based on audience insights.
- SQREEM appointed Stephen Yap as its new CEO on September 23, 2026.
- Stephen Yap previously served as CRO at Perion and spent nearly two decades at Google.
Perion Acquires PRN, a Leading In-Store Retail Media Company with Exclusive Multi-Year Partnerships Across Some of North America’s Largest Retailers
Recorded impact score: 4.5/5
Perion acquires PRN, adding in-store media to complete the customer journey
6-K Financial Filing Analysis for Perion (2026-08-26)
financials · Recorded impact score: 4.1/5
On August 26, 2026, Perion Network Ltd. announced via Form 6-K the acquisition of PRN, a prominent in-store retail media company. PRN maintains exclusive multi-year partnerships across major North American retail networks, significantly expanding Perion's digital out-of-home (DOOH) and retail media footprint. This strategic acquisition enhances Perion's omnichannel advertising capabilities, enabling advertisers and brands to reach high-intent consumers directly at the point of sale.
- Perion Network Ltd. announced the acquisition of PRN, a leading in-store retail media network provider.
- PRN brings exclusive multi-year retail partnerships across some of North America's largest retail chains.
Securing CTV Premium Video Inventory for Maximum Brand Impact
Recorded impact score: 3/5
Perion published new blog posts on CTV and DOOH strategies, including securing premium CTV inventory, proving DOOH brand lift measurement, and maximizing ROI with premium DOOH inventory.
“Optimising Budgets With AI”: Troy Yang, Perion
Recorded impact score: 5/5
New news item added: Exchange Wire interview with Troy Yang of Perion discussing AI-driven budget optimization, dated 20 Aug 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Account Manager - Publishers (AMERICAS)(Senior) | Sales | CAN-Montreal | |
| Sales- Outmax(Mid-Level) | Sales | United States | |
| Product Designer(Mid-Level) | Product | Tel Aviv, Israel | |
| Junior Creative Animator(Junior) | Operations | Kyiv, Ukraine | |
| Technical Account Manager (IL)(Mid-Level) | Sales | Tel Aviv, Israel |
Explore company relationships
Questions about Perion
What is Perion?
Perion is a public advertising technology company that provides omnichannel media buying, targeting, optimisation, measurement and publisher monetisation tools.
Who uses Perion?
Its direct customers are advertisers, media agencies, retailers, publishers, media owners, DOOH operators, audio publishers and search monetisation partners.
How does Perion make money?
It earns revenue from media transaction take-rates, publisher monetisation, search monetisation partnerships and software-style platform usage tied to advertising execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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