Perion

Perion operates a B2B advertising technology model built around both demand-side and supply-side infrastructure. On the buy side, it helps advertisers and agencies plan, buy, target, optimise and measure media across multiple digital channels. On the sell side, it helps publishers and media owners monetise inventory through SSP, yield optimisation, search monetisation and specialised screen-based monetisation tools. Value is created by concentrating campaign data, execution, targeting and measurement into one stack, which can increase spend efficiency for buyers and yield for sellers.

Perion Network Ltd. is a public adtech company headquartered in Israel that operates a multi-product advertising platform for advertisers, agencies, retailers, publishers and media owners. Its core commercial layer is Perion One, which combines campaign planning, activation, optimisation and measurement across channels including CTV, DOOH, display, social, audio, retail media and search. The company also operates publisher monetisation infrastructure, including SSP and supply-path optimisation products, alongside privacy-safe targeting and campaign execution tools.

Perion makes money primarily from advertising technology usage and media transaction flows. Its revenue model appears to combine take-rates on media spend, monetisation of publisher inventory, search monetisation partnerships, and software-style platform fees tied to campaign execution and optimisation. The business has expanded materially through acquisitions including Undertone, Content IQ, Vidazoo and Hivestack, indicating a strategy of building a broader full-stack advertising and monetisation platform rather than a single-point solution.