OpenX vs Perion

OpenX Names John Rogers SVP of Global Publisher Development

OpenX, the advertising technology company, has appointed John Rogers as Senior Vice President of Global Publisher Development. Rogers will lead the company's global publisher development strategy, focusing on strengthening relationships with publishers and driving growth. He brings extensive experience in the ad tech industry, having previously held senior roles at major platforms. This appointment is part of OpenX's broader commitment to enhancing its supply-side offerings and supporting publisher partners.

• OpenX appoints John Rogers as SVP of Global Publisher Development.
• Rogers to lead global publisher development strategy.
• Appointment announced on 2026-10-01.

Givsly Extends AI Values-Based Audiences to Political Advertising

Givsly, a values-based marketing company, announced its AI-driven audience discovery solution is now available for political advertising. The offering uses Values-Based Audiences, built with a vector methodology that combines values, inferred motivations, and behavioral signals at ZIP code level, rather than individual-level voter files. Political campaigns and PACs can segment communities based on more than 150 tracked values and issues, overlay their own voter files, turnout models, or CRM data, and aim to reduce wasted media spend. The audiences will initially be available through OpenX and Index Exchange via Index Marketplaces, with a broader rollout planned. Givsly says the solution uses aggregated, modeled signals rather than individually identifiable voter data.

• Givsly announced availability of its AI-driven Values-Based Audiences for political advertising.
• Audiences are modeled at the U.S. ZIP code level using aggregated AI modeling rather than individual voter files.
• The offering supports more than 150 tracked values, issues, and cultural signals.

OpenX CTO Joel Meyer Named Prebid.org Chairman

Prebid.org has appointed OpenX CTO Joel Meyer as its new chairman after he served as interim chair following recent leadership departures. In May, Prebid’s president Mike Racic, chairman Garett McGrath and product director Christian Janelli left the organization. Meyer, a board member since 2023 who also sits on the IAB Tech Lab board, said his immediate priority is hiring a new Prebid president ahead of the Prebid Summit on October 13. Prebid is focusing on helping publishers navigate revenue and traffic declines driven by AI search and new agentic ad-selling tools, while remaining protocol-agnostic and supporting standards such as AgenticAdvertising.org’s AdCP. Meyer emphasized maintaining Prebid’s open-source, neutral role to preserve transparency and collaboration across buyers and sellers as the programmatic ecosystem adapts to agentic and LLM-driven changes.

• Joel Meyer, OpenX CTO, was appointed chairman of Prebid.org after serving as interim chair.
• In May, Prebid’s president Mike Racic, chairman Garett McGrath, and director of product management Christian Janelli left the organization.
• Prebid aims to hire a new president in time for the Prebid Summit in New York on October 13, 2026.

6-K Financial Filing Analysis for Perion (2026-08-26)

On August 26, 2026, Perion Network Ltd. announced via Form 6-K the acquisition of PRN, a prominent in-store retail media company. PRN maintains exclusive multi-year partnerships across major North American retail networks, significantly expanding Perion's digital out-of-home (DOOH) and retail media footprint. This strategic acquisition enhances Perion's omnichannel advertising capabilities, enabling advertisers and brands to reach high-intent consumers directly at the point of sale.

• Perion Network Ltd. announced the acquisition of PRN, a leading in-store retail media network provider.
• PRN brings exclusive multi-year retail partnerships across some of North America's largest retail chains.
• The Form 6-K report was signed and formally filed by Chief Financial Officer Elad Tzubery on August 26, 2026.

SQREEM Appoints New CEO, Touts Behavioral Model Over LLM

SQREEM, a behavioral intelligence company, appointed Stephen Yap as its new CEO. Yap, former CRO at Perion and a long-time Google executive, will lead the company's push to market its Large Behavioral Model (LBM) as a superior alternative to LLMs for predictive analytics. SQREEM's LBM uses state-space models to analyze behavioral correlations from real-time social media and open-web data, without relying on machine learning. The company claims this approach can generate audience personas and predict consumer behavior, citing examples like the correlation between green tea consumption and travel insurance purchases. SQREEM also demonstrated the model's practical use during the Cyclospora outbreak, helping a grocer client pivot its communication strategy based on audience insights.

• SQREEM appointed Stephen Yap as its new CEO on September 23, 2026.
• Stephen Yap previously served as CRO at Perion and spent nearly two decades at Google.
• SQREEM's Large Behavioral Model (LBM) uses state-space models, not machine learning or LLMs.

Perion Acquires PRN, a Leading In-Store Retail Media Company

Perion acquires PRN, adding in-store media to complete the customer journey, with exclusive multi-year partnerships across some of North America’s largest retailers, for up to $12 million.