Observed Signal · Sep 2, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Givsly Extends AI Values-Based Audiences to Political Advertising
Givsly, a values-based marketing company, announced its AI-driven audience discovery solution is now available for political advertising. The offering uses Values-Based Audiences, built with a vector methodology that combines values, inferred motivations, and behavioral signals at ZIP code level, rather than individual-level voter files. Political campaigns and PACs can segment communities based on more than 150 tracked values and issues, overlay their own voter files, turnout models, or CRM data, and aim to reduce wasted media spend. The audiences will initially be available through OpenX and Index Exchange via Index Marketplaces, with a broader rollout planned. Givsly says the solution uses aggregated, modeled signals rather than individually identifiable voter data.
Niche but relevant AdTech announcement: Givsly extends AI-driven values-based audience targeting to political advertising and gains distribution via OpenX and Index Exchange, signaling continued evolution of AI-powered targeting beyond traditional demographics.
Key Takeaways & Evidence Grounding
- Givsly announced availability of its AI-driven Values-Based Audiences for political advertising.
- Audiences are modeled at the U.S. ZIP code level using aggregated AI modeling rather than individual voter files.
- The offering supports more than 150 tracked values, issues, and cultural signals.
- The audiences are initially available through OpenX and Index Exchange via Index Marketplaces.
- Givsly says the political advertising offering uses aggregated and modeled signals, not individually identifiable voter data.
Connected Companies & Entities
2 Entities mappedOpenX
Independent SSP and ad exchange for premium programmatic inventory.
“The audiences are now available with select partners, OpenX and Index Exchange via Index Marketplaces, ahead of a broader rollout....”
Index Exchange
Independent supply-side platform for programmatic monetisation and curated deals.
“The audiences are now available with select partners, OpenX and Index Exchange via Index Marketplaces, ahead of a broader rollout....”
Ontology Mapping & Concepts
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