ShowHeroes
Video-first publisher monetisation and contextual advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ShowHeroes SE (Europäische Aktiengesellschaft)
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Brunnenstr. 154, 10115 Berlin
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- showheroes.com
What ShowHeroes does
ShowHeroes operates a hybrid adtech and media monetisation model. It helps publishers integrate video content and advertising technology, then monetises inventory through programmatic demand, contextual targeting and yield optimisation. In parallel, it serves advertisers and agencies with access to video inventory, planning tools and creative production services. Value is created by combining software, monetised media supply, proprietary content assets and managed services inside one ecosystem.
Category differentiation
ShowHeroes is not a consumer video streaming service or a pure creative agency. It is primarily a B2B video monetisation and contextual adtech platform serving publishers, advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ShowHeroes is a German adtech company that provides a video-first monetisation platform for digital publishers and a campaign activation environment for advertisers and agencies. Its core offering combines supply-side monetisation, proprietary video delivery, contextual targeting, yield optimisation and planning tools across web and connected TV. The company also maintains an in-house editorial video library and a creative production arm, giving it a broader value proposition than a pure SSP.
Company news briefing
Briefing updated:
ShowHeroes continues its European expansion under Executive Directors Mario Tiedemann and Ilhan Zengin, maintaining its strategic focus on the FAST sector. Recent leadership shifts include the departure of Fritz Strobl, the former Head of Sales for Austria and Switzerland, to lead Channel Factory’s Austrian operations. Furthermore, the company is advocating for industry-wide trainee programmes and coordinated action to preserve the marketing talent pipeline against the challenges of AI-driven automation.
Business model & monetisation
ShowHeroes monetises primarily through percentage take-rates and revenue shares on programmatic video advertising and publisher monetisation. Secondary revenue comes from SaaS-style access to its technology stack, including video delivery, contextual targeting, audience planning and yield optimisation. Additional revenue streams include licensing or packaging of editorial video content and managed creative production services through ShowHeroes Studios.
- Programmatic video monetisation for publishers
- Percentage take-rate / revenue share on media spend
- Supply-side platform and yield optimisation tooling
- SaaS / software platform access
- Contextual targeting and campaign planning tools
- Platform-based adtech monetisation tied to campaign spend
- Creative production services
- Service fee / project-based production
- Editorial video content library
- Content licensing / monetised content integration
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Showheroes SE
IAB vendor record: 111
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
ShowHeroes SRL
IAB vendor record: 276
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 2,631 · showheroes.com
Products & market categories
Subsidiaries & acquisitions
- Traffective
Publisher monetisation platform for programmatic yield, compliance, and ad operations.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fritz Strobl to Expand Channel Factory in Austria
Hiring · Recorded impact score: 2/5
Adtech firm Channel Factory is expanding its presence in Austria by appointing Fritz Strobl as Commercial Lead Austria, a newly created role effective immediately. Strobl will develop business with media agencies and advertisers and reports into the DACH organization under Managing Director Patrick Edlefsen. Strobl previously spent about six and a half years at Showheroes, led the company's 2019 market entry into Austria, and from 2022 served as Head of Sales for Austria and later Switzerland; earlier roles include Vice Media, Kurier Digital, Forbes Austria and Verlagsgruppe News. He is active on the IAB Austria board, focuses on video/CTV and cookieless advertising, and has led an IAB working group on Big Screen Advertising since 2023. Channel Factory emphasizes contextual and environment-quality video advertising, brand safety/suitability and CTV work across walled gardens and is present in 54 countries.
- Channel Factory appointed Fritz Strobl as Commercial Lead Austria, effective immediately.
- Fritz Strobl reports into the DACH organisation under Managing Director Patrick Edlefsen.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Global Head of Product Architecture(Director) | Product | Remote Global | |
| Technical Program Manager (Ad Serving)(Mid-Level) | Engineering | Remote Global | |
| Product Manager (Publisher Platform)(Mid-Level) | Product | Remote Global | |
| Publisher Account Manager(Mid-Level) | Account Management | Germany | |
| Programmatic Yield Specialist – App Monetization (oRTB)(Mid-Level) | Monetization | Remote Global |
Explore company relationships
Questions about ShowHeroes
What is ShowHeroes?
ShowHeroes is a German adtech company that provides video monetisation, contextual targeting, video delivery and related creative services for publishers, advertisers and agencies.
Who uses ShowHeroes?
Its main users are digital publishers, media owners, ad operations teams, advertisers, agencies and media planners buying or monetising video inventory.
How does ShowHeroes make money?
It primarily earns from take-rates and revenue shares on video advertising, with additional income from software access, targeting tools, content integration and creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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