ShowHeroes

Acheron builds ad infrastructure for AI chat agents

Acheron, a new adtech initiative from Bielefeld-based Boola GmbH led by Jörg and Kay Schneider, is developing an advertising infrastructure for chat- and AI-agent interfaces. The planned product comprises three modules: an SDK that analyzes user prompts with NLP and converts contextual signals into OpenRTB-compatible data; an ad server to connect demand via PMPs and direct deals focused on the supply side; and a Seller Agent intended to communicate with Buying Agents via the Ad Context Protocol (AdCP) for future agent-to-agent trading. Early direct integrations into chat environments are reportedly in testing, but Acheron has not disclosed partner names. The company aims to bridge existing programmatic demand (OpenRTB, deals, PMPs) with emerging agentic AI interfaces while addressing targeting and brand-safety concerns specific to conversational UIs.

Industry Leaders Warn of Shrinking Entry-Level Marketing Roles

The Drum polled industry members about increasing early-career opportunities in marketing amid rising youth unemployment, AI adoption and economic pressure. Agency and marketing leaders — including representatives from Collaborate Global, ShowHeroes, Croud, Bray Leino, APS Group, GumGum, Yodel Mobile, Twenty One Twelve Marketing and Differentiated — describe programs that target schools, internships and trainee schemes, and warn that automation is removing traditional entry-level tasks. Contributors call for coordinated action across employers, education and government, advocating apprenticeships, mentoring, placements and structured trainee programmes to preserve the talent pipeline and equip young people with skills to work alongside AI.

ShowHeroes Expands Operations with New Office in Brussels

ShowHeroes has opened a new office in Brussels, Belgium, enhancing its presence in Europe and expanding its operational capabilities.