AdTech Vendor · vs · AdTech Vendor
EX.CO vs ShowHeroes
Structured technology and market comparison · 2026
Direct Feature Comparison
EX.CO · vs · ShowHeroesPublisher video platform for hosting, ad serving and yield optimisation.
Video-first publisher monetisation and contextual advertising platform.
Analyze all overlapping signals and tech stacks for EX.CO and ShowHeroes
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between EX.CO and ShowHeroes?
When comparing EX.CO and ShowHeroes, both platforms operate within the Supply-Side Platform (SSP), Connected TV (CTV) & OTT, and Video Ads ecosystem. EX.CO is positioned as Publisher video platform for hosting, ad serving and yield optimisation, whereas ShowHeroes focuses on Video-first publisher monetisation and contextual advertising platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to EX.CO and ShowHeroes?
When evaluating EX.CO and ShowHeroes, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: EX.CO vs ShowHeroes
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At DMEXCO 2026, Glance and EX.CO shared how Glance took video from experiment to a 7-figure run rate in under a year, without hurting display revenue. Ruth Manielevitch, VP International Revenue at EX.CO, sat down with Bharat K Pattem, Senior Manager, Ad Monetization at Glance, for a masterclass on how Glance built a video business from scratch.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
ShowHeroes
Recent Signals
- ·AdzineHiring
Fritz Strobl to Expand Channel Factory in Austria
Adtech firm Channel Factory is expanding its presence in Austria by appointing Fritz Strobl as Commercial Lead Austria, a newly created role effective immediately. Strobl will develop business with media agencies and advertisers and reports into the DACH organization under Managing Director Patrick Edlefsen. Strobl previously spent about six and a half years at Showheroes, led the company's 2019 market entry into Austria, and from 2022 served as Head of Sales for Austria and later Switzerland; earlier roles include Vice Media, Kurier Digital, Forbes Austria and Verlagsgruppe News. He is active on the IAB Austria board, focuses on video/CTV and cookieless advertising, and has led an IAB working group on Big Screen Advertising since 2023. Channel Factory emphasizes contextual and environment-quality video advertising, brand safety/suitability and CTV work across walled gardens and is present in 54 countries.
- Channel Factory appointed Fritz Strobl as Commercial Lead Austria, effective immediately.
- Fritz Strobl reports into the DACH organisation under Managing Director Patrick Edlefsen.
- Strobl worked about six and a half years at Showheroes and served as Head of Sales for Austria (and later Switzerland) since 2022.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners EX.CO and ShowHeroes share across the market ecosystem.