EX.CO
EX.CO is a publisher video platform for hosting, ad serving and yield optimisation.
Analyst Perspective
EX.CO is a private B2B video and advertising technology company focused on helping publishers and media owners manage, distribute and monetise video inventory. Its product suite includes an online video platform, ad server, monetisation stack, video CMS, player technology and a content marketplace. The platform is designed around publisher workflows across web, mobile, connected TV and some digital out-of-home use cases, with machine-learning-based optimisation used to improve fill, CPMs and overall yield.
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Key insights about EX.CO
Category Differentiation
EX.CO is a publisher-focused video and monetisation technology vendor, not a consumer media publisher or a general-purpose video streaming service. It should also be distinguished from pure SSPs because it combines video infrastructure, player, CMS and ad serving in one stack.
EX.CO: About
EX.CO operates a publisher-focused software and monetisation platform. It creates value by combining video infrastructure, playback, content management, recommendation technology and programmatic monetisation into a unified operating layer for publisher video businesses. Revenue is primarily tied to helping customers increase advertising yield and monetisable inventory, with software access and platform components likely supporting broader commercial agreements.
How EX.CO Works & Monetises
Business model analysis and core revenue streams
EX.CO primarily uses a revenue-share or take-rate model linked to publisher advertising performance, especially via its monetisation and ad serving products. The provided product analysis indicates the company emphasises yield uplift, fill-rate improvement and CPM gains rather than pure licence-led pricing. Some platform components may also be packaged as SaaS-style software access, but the core commercial logic is performance-aligned monetisation tied to publisher video revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (EX.CO)
From Outstream to In-Stream: What a Content Library Actually Unlocks
Learn why when a video player has content — real content — it stops being an ad unit and starts functioning as a destination.
Read original sourceYour Video Player Might Be Killing Your CPMs. Here’s the Proof.
Learn how slow video players can hurt CPMs, viewability, fill rates, and revenue—and how a monetization-first player helps publishers grow.
Read original sourceLeadership Team Overview
The current version highlights the leadership team at EX.CO, emphasizing their industry experience and commitment to innovation in video technology.
Read original sourceEX.CO: Frequently Asked Questions
What is EX.CO?
EX.CO is a B2B video and advertising technology platform that helps publishers manage, distribute and monetise video content across web, mobile and CTV.
Who uses EX.CO?
Its users are mainly digital publishers, media owners, editorial teams, ad operations teams and revenue managers that run video inventory.
How does EX.CO make money?
It primarily makes money through performance-aligned monetisation arrangements linked to publisher advertising revenue, supplemented by software platform access.
Company Facts
- Founded
- 2012
- Headquarters
- Churchill House, 137 - 139 Brent Street, London, England, NW4 4DJ
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- ex.co