EX.CO
Publisher video platform for hosting, ad serving and yield optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EX. CO TECHNOLOGIES LIMITED
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Churchill House, 137 - 139 Brent Street, London, England, NW4 4DJ
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- ex.co
What EX.CO does
EX.CO operates a publisher-focused software and monetisation platform. It creates value by combining video infrastructure, playback, content management, recommendation technology and programmatic monetisation into a unified operating layer for publisher video businesses. Revenue is primarily tied to helping customers increase advertising yield and monetisable inventory, with software access and platform components likely supporting broader commercial agreements.
Category differentiation
EX.CO is a publisher-focused video and monetisation technology vendor, not a consumer media publisher or a general-purpose video streaming service. It should also be distinguished from pure SSPs because it combines video infrastructure, player, CMS and ad serving in one stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EX.CO is a private B2B video and advertising technology company focused on helping publishers and media owners manage, distribute and monetise video inventory. Its product suite includes an online video platform, ad server, monetisation stack, video CMS, player technology and a content marketplace. The platform is designed around publisher workflows across web, mobile, connected TV and some digital out-of-home use cases, with machine-learning-based optimisation used to improve fill, CPMs and overall yield.
Company news briefing
Briefing updated:
EX.CO has integrated its video technology into Mula’s AI-driven recommendation stack to support the sports publisher On3, focusing on enhancing engagement and revenue per session. The company is actively promoting a shift from outstream ad units to in-stream video destinations, leveraging its content library to improve publisher monetisation and CPMs. These developments reinforce EX.CO’s strategic focus on providing high-performance, content-led video solutions that prioritise yield and viewability across digital platforms.
Business model & monetisation
EX.CO primarily uses a revenue-share or take-rate model linked to publisher advertising performance, especially via its monetisation and ad serving products. The provided product analysis indicates the company emphasises yield uplift, fill-rate improvement and CPM gains rather than pure licence-led pricing. Some platform components may also be packaged as SaaS-style software access, but the core commercial logic is performance-aligned monetisation tied to publisher video revenue.
- Publisher monetisation revenue share
- Percentage take-rate on advertising revenue uplift and monetised inventory
- Platform access and software components
- SaaS or contracted platform fees
- Content marketplace access
- Licensing or bundled platform monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
EX.CO Technologies Ltd
IAB vendor record: 444
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 3
- Indexed sellers.json entries
- 563 · ex.co
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
Recorded impact score: 3/5
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Tech Support Engineer(Mid-Level) | R & D | Poland | |
| Customer Success Manager- TLV(Mid-Level) | Business Development | Tel Aviv, Israel | |
| Customer Success Manager- NY(Mid-Level) | Business Development | New York, US | |
| Head Of Demand(Head) | Operations & Growth | Tel Aviv, Israel | |
| Director, Business Development(Director) | Business Development | New York, US |
Explore company relationships
Questions about EX.CO
What is EX.CO?
EX.CO is a B2B video and advertising technology platform that helps publishers manage, distribute and monetise video content across web, mobile and CTV.
Who uses EX.CO?
Its users are mainly digital publishers, media owners, editorial teams, ad operations teams and revenue managers that run video inventory.
How does EX.CO make money?
It primarily makes money through performance-aligned monetisation arrangements linked to publisher advertising revenue, supplemented by software platform access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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