EX.CO
EX.CO is a publisher video platform for hosting, ad serving and yield optimisation.
Analyst Perspective
EX.CO is a private B2B video and advertising technology company focused on helping publishers and media owners manage, distribute and monetise video inventory. Its product suite includes an online video platform, ad server, monetisation stack, video CMS, player technology and a content marketplace. The platform is designed around publisher workflows across web, mobile, connected TV and some digital out-of-home use cases, with machine-learning-based optimisation used to improve fill, CPMs and overall yield.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
EX.CO has integrated its video technology into Mula’s AI-driven recommendation stack to support the sports publisher On3, focusing on enhancing engagement and revenue per session. The company is actively promoting a shift from outstream ad units to in-stream video destinations, leveraging its content library to improve publisher monetisation and CPMs. These developments reinforce EX.CO’s strategic focus on providing high-performance, content-led video solutions that prioritise yield and viewability across digital platforms.
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Key insights about EX.CO
Category Differentiation
EX.CO is a publisher-focused video and monetisation technology vendor, not a consumer media publisher or a general-purpose video streaming service. It should also be distinguished from pure SSPs because it combines video infrastructure, player, CMS and ad serving in one stack.
EX.CO: About
EX.CO operates a publisher-focused software and monetisation platform. It creates value by combining video infrastructure, playback, content management, recommendation technology and programmatic monetisation into a unified operating layer for publisher video businesses. Revenue is primarily tied to helping customers increase advertising yield and monetisable inventory, with software access and platform components likely supporting broader commercial agreements.
How EX.CO Works & Monetises
Business model analysis and core revenue streams
EX.CO primarily uses a revenue-share or take-rate model linked to publisher advertising performance, especially via its monetisation and ad serving products. The provided product analysis indicates the company emphasises yield uplift, fill-rate improvement and CPM gains rather than pure licence-led pricing. Some platform components may also be packaged as SaaS-style software access, but the core commercial logic is performance-aligned monetisation tied to publisher video revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (EX.CO)
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
Read original sourceOn3 Deploys Mula AI Recommendations to Boost Engagement
On3, a sports publisher that reaches about 15 million unique monthly visitors and operates 70+ team fan pages, integrated a content-recommendation feed from Mula in Q3 2025 to stabilize engagement and revenue per session (RPS). Mula’s recommendation engine uses AI plus On3’s first‑party data to surface additional editorial content, ecommerce listings and vertical video across On3’s sites and via email to its 3 million readers. On3 has deployed Mula on roughly 20 sites and is evaluating mobile app and forum rollouts. Mula’s stack also includes integrations with EX.CO for video, Fanatics for team merchandise ecommerce (revenue share to On3) and RevContent for paid native listings that pay on a CPC basis. Both On3 and Mula say the system prioritizes RPS, placing ecommerce and high-engagement formats first and sending users to external publisher links when On3’s engagement window ends.
Read original sourceLimelight Boosts U.S. Strategy with Oshri Raz Hire
Programmatic platform Limelight Inc. has appointed Oshri Raz as VP USA Strategic Alliances to accelerate the roll-out and adoption of its white-label programmatic tools across the United States. Raz will focus on expanding Limelight’s presence as an independent programmatic infrastructure partner in the U.S. market. He previously held senior business development and commercial leadership roles at EX.CO (formerly Playbuzz), where he worked on scaling publisher monetisation. Limelight positions itself as a service-first, independent programmatic platform that offers transparency and operational control for publishers and networks. Co-founder and CRO James Macdonald highlighted the importance of the U.S. as the largest global programmatic trading market and described Raz as a strategic hire to support regional growth. Press contact: marketing@limelight.inc.
Read original sourceEX.CO: Frequently Asked Questions
What is EX.CO?
EX.CO is a B2B video and advertising technology platform that helps publishers manage, distribute and monetise video content across web, mobile and CTV.
Who uses EX.CO?
Its users are mainly digital publishers, media owners, editorial teams, ad operations teams and revenue managers that run video inventory.
How does EX.CO make money?
It primarily makes money through performance-aligned monetisation arrangements linked to publisher advertising revenue, supplemented by software platform access.
Company Facts
- Founded
- 2012
- Headquarters
- Churchill House, 137 - 139 Brent Street, London, England, NW4 4DJ
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- ex.co