Observed Signal · Nov 11, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
EX.CO Launches AI Analyst for Video Performance Insights
EX.CO, an AI-powered video technology provider, has launched the EX.CO AI analyst, an AI assistant integrated into its reporting tools. Publishers and media owners can now query their video performance data in plain language and receive reports, comparisons, and analysis within seconds. The assistant is available to all EX.CO customers. The launch addresses the significant time spent on manual data processing, citing a DoubleVerify study where 73% of publishers and SSP executives reported spending too much time on manual inventory performance and revenue data, and 80% said it limits their optimization ability. The AI analyst is powered by EX.CO's reporting engine, queries each account's data directly, and maintains context for follow-up questions, enabling users to refine date ranges or drill into specific data points without needing new tools or logins.
EX.CO's AI analyst addresses a common pain point for publishers and media owners by automating data analysis, potentially increasing efficiency in ad operations. While it is a niche product feature, it reflects the broader trend of AI integration in ad tech.
Track EX.CO Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- EX.CO launched the AI analyst, an AI-powered assistant integrated into its reporting tools.
- The AI analyst allows publishers and media owners to ask performance questions in plain language.
- The tool is available now to all EX.CO customers.
- A DoubleVerify study found 73% of publishers and SSP executives spend too much time on manual data processing.
- The AI analyst is powered by EX.CO's reporting engine and queries each account's data directly.
Connected Companies & Entities
“EX.CO, the AI-powered technology that turns every screen into a premium, revenue-generating streaming experience, announced the launch of th...”
“In a recent DoubleVerify study, 73% of publishers and SSP executives said they spend too much time manually processing inventory performance...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Introducing the EX.CO AI Analyst
EX.CO has introduced the AI Analyst, a conversational data assistant integrated into its platform's report builder, enabling publishers to ask performance questions in plain language and receive instant reports, comparisons, and explanations. The tool addresses the significant time publishers spend on manual data processing, citing industry surveys showing 73% of executives spend too much time on such tasks. The AI Analyst queries live account data, maintains conversational context, and ensures data privacy, with early internal testing confirming accuracy. It is rolling out to EX.CO customers now, marking the first step in a broader AI integration across the platform.
Madhive Hires Jack Smith as Chief Product & Technology Officer, Taps New General Managers to Accelerate AI-Powered Local Intelligence & Activation Platform
Madhive, the advertising platform purpose-built for local media, announced on November 12, 2026, the appointment of Jack Smith as Chief Product & Technology Officer. Smith, a former DoubleVerify and GroupM executive, will unify product and engineering leadership and oversee the expansion of Maverick AI Local Intelligence, making its proprietary AI-powered insights available to brands, agencies, and technology partners for the first time outside Madhive's own tools. In addition, Madhive promoted Murphy Rayburn to GM, Local Intelligence, and Anthony Campanella to GM, Content & Supply Products, and hired Sandra Baez as GM, Client Solutions, to drive commercial growth across key business units. These leadership changes aim to accelerate Madhive's growth and extend its platform to national advertisers and technology partners.
Ad tech earnings show mixed results, CTV growth
Digiday’s May 14, 2026 briefing reviews recent Q1 earnings across a 12-company ad tech cohort. While most firms reported revenue increases and some raised guidance, the quarter was mixed: three companies recorded year‑over‑year revenue declines and several executives flagged AI-driven changes that could affect platform stickiness and margins. AppLovin posted strong Q1 results (nearly $2 billion), Teads and Criteo reported revenue declines (7% and 6%, respectively), and Viant and others highlighted Connected TV (CTV) as a major growth driver — with Viant reporting CTV ad spend now accounts for more than half of platform spend. The Trade Desk’s $750M Q2 revenue guide was viewed as soft and pressured its stock. The article notes varied AI initiatives (ChatGPT integrations, Taboola’s AI Answer engine, PubMatic’s AI deals) but few clear examples of material AI-driven revenue yet.
Receive all future signals for EX.CO & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.