DoubleVerify
DoubleVerify is a adtech platform for media quality, measurement and optimisation.
Analyst Perspective
DoubleVerify is a public adtech company that provides software for media quality verification, fraud detection, brand suitability, contextual targeting, campaign measurement and AI-driven optimisation. Its products are used by advertisers, agencies, publishers, SSPs and marketplaces to assess inventory quality, improve campaign performance and measure outcomes across channels including web, social, CTV and retail media. The company generates revenue primarily through SaaS-like and usage-based fees tied to media transactions, impressions measured and platform access. Its business has expanded from verification into broader media effectiveness and outcome measurement, including attribution, incrementality and marketing mix modelling through DV Rockerbox, and algorithmic bidding through DV Scibids AI.
Analyst Signal Briefing
Updated: 20 Aug 2026DoubleVerify is advancing its $2.15 billion (£1.7 billion) take-private acquisition by Nielsen, a definitive all-cash transaction scheduled for completion by Q1 2027. The deal integrates Nielsen’s cross-screen measurement with DoubleVerify’s AI-enabled verification signals, recently bolstered by the "Supply Lens" launch for marketplace transparency. This consolidation, occurring alongside similar take-private moves for Integral Ad Science, reflects a sector-wide transition toward signal aggregation. This shift aligns with the strategic prioritisation of foundational AI applications and automated infrastructure within the broader corporate portfolio.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about DoubleVerify
Subsidiaries
DoubleVerify operates a network including Rockerbox, Meetrics.
Competitors
Key competitors include Integral Ad Science, Silverbullet, Zefr.
Similar Companies
Explore companies with a similar market position and structure.
Acquisitions
View companies acquired by DoubleVerify over time.
Category Differentiation
DoubleVerify is not a DSP, publisher or media agency. It is an independent adtech software provider focused on verification, advertising quality, measurement, contextual targeting and optimisation across third-party media environments.
DoubleVerify: About
DoubleVerify operates a B2B adtech software model. It embeds verification, measurement and optimisation capabilities into digital advertising workflows used by brands, agencies, publishers and supply-side partners. The company creates value by analysing very large volumes of ad transactions, identifying fraud and unsuitable inventory, measuring effectiveness and feeding those signals into activation and optimisation products. Revenue scales with customer adoption, media volume and use of higher-value analytics and optimisation modules.
How DoubleVerify Works & Monetises
Business model analysis and core revenue streams
DoubleVerify monetises mainly through usage-based software fees linked to the volume of media transactions and impressions measured, commonly on a CPM-style basis. It supplements this with platform access and subscription-style fees for its verification, analytics and workflow products, plus premium pricing for advanced optimisation, contextual targeting and performance measurement modules such as attribution, MMM and incrementality. This produces a mix of recurring contracted revenue and variable revenue that grows with customer media spend.
Revenue Channels
Side-by-Side Comparisons
Compare DoubleVerify directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
DoubleVerify: Key Subsidiaries & Acquisitions
- Analyze Profile →
Marketing measurement software for attribution, MMM and incrementality testing.
- Analyze Profile →
European ad verification and media quality software provider.
DoubleVerify: Key Competitors & Alternatives
- Analyze Profile →
Adtech platform for media quality measurement and verification.
- Analyze Profile →
Privacy-first adtech, data and CX software with services.
- Analyze Profile →
Brand safety and suitability software for walled garden video advertising.
- Analyze Profile →
Ad fraud prevention SaaS for advertisers and agencies.
- Analyze Profile →
Contextual video advertising platform for suitability, targeting and activation.
Recent Signals (DoubleVerify)
Nielsen Updates Measurement to Reduce Bias
Nielsen is rolling out upgrades to its Big Data + Panel video measurement currency, slated to go live by the end of August 2026, aimed at reducing measurement bias by better representing Spanish‑language households, improving co‑viewing measurement, and integrating survey inputs more tightly with its legacy panels. The company will add data from the American Community Survey and the National Hispanic Enumeration Survey to better identify Spanish‑speaking households, expand use of wearable devices to measure co‑viewing, and accelerate incorporation of ARF’s DASH TV Universe Study data — including adding DASH into its Gauge report. Brian Fuhrer, Nielsen’s SVP of product strategy and thought leadership, framed the changes as efforts to remove bias and get closer to real viewing behavior.
Read original sourceATS London 2026 — Speakers & Vendor Consent List
ExchangeWire's ATS London 2026 “Meet the Speakers” page (published 2026-08-19) lists speakers/vendors and publishes a long vendor registry showing each vendor's declared purposes for consent and legitimate interest, data categories, special features, tracking methods and data retention periods. The page highlights vendors participating in the IAB TCF 980 and provides per-vendor consent expiry and cookie/tracking details. The content functions as a reference for privacy, consent and adtech vendor declarations linked to the ATS London 2026 event.
Read original sourcePower to the Platforms: How DV’s Supply Lens Brings Clarity, Transparency and Speed to Marketplace Operations
Power to the Platforms: How DV’s Supply Lens Brings Clarity, Transparency and Speed to Marketplace Operations DV Marketplace Suite Aug 19, 2026
Read original sourceDoubleVerify: Frequently Asked Questions
What is DoubleVerify?
DoubleVerify is a public adtech company that provides media verification, fraud detection, brand suitability, contextual targeting, measurement and optimisation software for digital advertising.
Who uses DoubleVerify?
Its main customers are enterprise advertisers, agencies, programmatic trading teams, publishers, SSPs, exchanges and marketplace operators.
How does DoubleVerify make money?
It primarily earns revenue from usage-based software fees tied to media volume and impressions measured, alongside platform and premium module fees for analytics, optimisation and advanced measurement.
Company Facts
- Founded
- 2008
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- doubleverify.com