DoubleVerify

DoubleVerify operates a B2B adtech software model. It embeds verification, measurement and optimisation capabilities into digital advertising workflows used by brands, agencies, publishers and supply-side partners. The company creates value by analysing very large volumes of ad transactions, identifying fraud and unsuitable inventory, measuring effectiveness and feeding those signals into activation and optimisation products. Revenue scales with customer adoption, media volume and use of higher-value analytics and optimisation modules.

DoubleVerify is a public adtech company that provides software for media quality verification, fraud detection, brand suitability, contextual targeting, campaign measurement and AI-driven optimisation. Its products are used by advertisers, agencies, publishers, SSPs and marketplaces to assess inventory quality, improve campaign performance and measure outcomes across channels including web, social, CTV and retail media.

The company generates revenue primarily through SaaS-like and usage-based fees tied to media transactions, impressions measured and platform access. Its business has expanded from verification into broader media effectiveness and outcome measurement, including attribution, incrementality and marketing mix modelling through DV Rockerbox, and algorithmic bidding through DV Scibids AI.