Silverbullet
Silverbullet is a privacy-first adtech, data and CX software with services.
Analyst Perspective
Silverbullet is a UK-listed B2B data and advertising technology company that sells privacy-first marketing software and related services to brands, agencies and enterprise data teams. Its core product set includes contextual targeting, customer data and enrichment, and campaign measurement, alongside consulting and implementation services focused on customer experience and marketing transformation. The company makes money through a hybrid model: software access, data and platform usage, and managed service fees. Its customers are enterprise marketers, programmatic buyers, agencies, publishers and internal data teams that need cookie-light targeting, measurement and customer data activation across digital channels.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
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Key insights about Silverbullet
Category Differentiation
This is a UK-listed B2B adtech, data and CX company, not a consumer app or a pure media agency. It should also be distinguished from standalone brand safety vendors, as its scope includes customer data, measurement and services as well as contextual targeting.
Silverbullet: About
Silverbullet operates a hybrid software-and-services model. It develops proprietary B2B platforms for contextual targeting, customer data management, enrichment and measurement, then combines those products with consulting, implementation and managed CX delivery. This creates value by helping enterprise customers activate first-party and contextual data in privacy-constrained advertising and marketing environments while also providing strategic and technical support for deployment.
How Silverbullet Works & Monetises
Business model analysis and core revenue streams
Silverbullet monetises through recurring software access and usage-based commercial arrangements for its platforms, plus consulting and managed service fees for CX transformation work. Revenue is likely split across SaaS-style platform licensing, data/enrichment access, measurement and analytics subscriptions or retainers, and project-based or ongoing service contracts for implementation, activation and optimisation.
Revenue Channels
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Products & Services in Categories
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Technology
Media Channel
Silverbullet: Key Competitors & Alternatives
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Enterprise cloud infrastructure and customer experience software provider.
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Adtech platform for media quality, measurement and optimisation.
Recent Signals (Silverbullet)
AIM Delisting
The current version includes a new section for AIM Delisting under Financials, indicating a significant update regarding the company's status on the AIM market.
Read original sourceLeadership Team Update
The current version of the webpage introduces a detailed leadership team section, highlighting key executives including Tim Beard, Andrea Ghibaudi, Alex Jacobson, Stefano Camisasca, Ian James, and Chris Ellis, along with their roles.
Read original sourceQ1 in Context
From New Year’s resolutions to fitness ambitions, healthier lifestyles, and for many, a well needed Dry January, the first quarter is a period of reinvention and renewed focus.
Read original sourceSilverbullet: Frequently Asked Questions
What is Silverbullet?
Silverbullet is a UK-listed B2B company that provides privacy-first contextual advertising, customer data, measurement and CX services.
Who uses Silverbullet?
Its users and buyers are enterprise brands, media agencies, programmatic teams, marketing analysts, CX teams and some digital publishers.
How does Silverbullet make money?
It earns revenue from software subscriptions and platform usage, plus consulting, implementation and managed service fees.
Company Facts
- Founded
- 2013
- Headquarters
- 54 Charlotte Street, London, W1T 2NS
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- wearesilverbullet.com