Cookieless Contextual Ad Targeting · AdTech Vendor · Agency & Consultancy
Silverbullet
Privacy-first adtech, data and CX software with services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Silver Bullet Data Services Group PLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 54 Charlotte Street, London, W1T 2NS
- Company size
- 50–200
- Market cluster / sector
- Cookieless Contextual Ad Targeting
- Market role
- AdTech Vendor · Agency & Consultancy
- Ticker
- SBDS
- Official website
- wearesilverbullet.com
What Silverbullet does
Silverbullet operates a hybrid software-and-services model. It develops proprietary B2B platforms for contextual targeting, customer data management, enrichment and measurement, then combines those products with consulting, implementation and managed CX delivery. This creates value by helping enterprise customers activate first-party and contextual data in privacy-constrained advertising and marketing environments while also providing strategic and technical support for deployment.
Category differentiation
This is a UK-listed B2B adtech, data and CX company, not a consumer app or a pure media agency. It should also be distinguished from standalone brand safety vendors, as its scope includes customer data, measurement and services as well as contextual targeting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Silverbullet is a UK-listed B2B data and advertising technology company that sells privacy-first marketing software and related services to brands, agencies and enterprise data teams. Its core product set includes contextual targeting, customer data and enrichment, and campaign measurement, alongside consulting and implementation services focused on customer experience and marketing transformation. The company makes money through a hybrid model: software access, data and platform usage, and managed service fees. Its customers are enterprise marketers, programmatic buyers, agencies, publishers and internal data teams that need cookie-light targeting, measurement and customer data activation across digital channels.
Business model & monetisation
Silverbullet monetises through recurring software access and usage-based commercial arrangements for its platforms, plus consulting and managed service fees for CX transformation work. Revenue is likely split across SaaS-style platform licensing, data/enrichment access, measurement and analytics subscriptions or retainers, and project-based or ongoing service contracts for implementation, activation and optimisation.
- Contextual targeting platform
- Software Subscription
- Cloud data, enrichment and measurement tools
- Software Subscription
- CX services and product studio work
- Service Fee
- Data-related usage or activation fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
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Silverbullet Data Services Group
IAB vendor record: 927
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 2
Products & market categories
Technology
Media Channel
Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Silverbullet's competitive landscape.
Adtech platform for media quality, measurement and optimisation.
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Silverbullet
What is Silverbullet?
Silverbullet is a UK-listed B2B company that provides privacy-first contextual advertising, customer data, measurement and CX services.
Who uses Silverbullet?
Its users and buyers are enterprise brands, media agencies, programmatic teams, marketing analysts, CX teams and some digital publishers.
How does Silverbullet make money?
It earns revenue from software subscriptions and platform usage, plus consulting, implementation and managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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