Weborama

Weborama Boosts Data Platform with First-id Integration

Weborama announced the integration of First-id into its Data Intelligence Platform, reinforcing its strategy of interoperability with alternative identity solutions. By using First-id as the key to reconciling first-party data, Weborama extends beyond signals like first-party cookies (non-cross-domain), third-party cookies, emails, universal IDs, and PII to create an interoperable, universal data stack. The move aims to help advertisers and publishers enrich first-party data, accurately target campaigns, and measure performance across cookieless scenarios. The integration supports a CDP-driven approach for anonymous consented audiences, activation of cookieless campaigns in Weborama's WAM tool, and a robust Data Clean Room with First-id as the reconciliation key. Weborama positions First-id as a strategic partner for joint customers seeking faster activation of alternatives to third-party cookies while complying with privacy rules. The Cofidis campaign cited as an example reportedly increased leads by 55% and lowered acquisition costs by 65%.

Equativ Boosts Leadership Amid Strong Revenue Surge

Equativ, a global independent ad platform, announced leadership changes on January 23, 2024, following 2023 revenue growth. Parag Vohra joins as Chief Revenue Officer, Jean-Christophe (JC) Peube is promoted to Chief Operating Officer, and Teiffyon (Ty) Parry becomes Chief Strategy Officer. The company ended 2023 with 20% year-over-year revenue growth, with SSP core up 30%, CTV up 60%, and curation solutions up 260%. Vohra previously worked at Yahoo, Sojern, and Iponweb (acquired by Criteo), where he led the MediaGrid SSP revenue growth globally. Peube will oversee centralized tech operations and customer support, while Parry will drive platform innovation and expansion in advanced TV and retail media. Equativ also added members to its Strategic Advisory Board, including Mykim Chikli of Weborama and Christophe Parcot, and noted ongoing adviser involvement from Greg Coleman, Mainardo de Nardis, and Catherine Sullivan. CEO Arnaud Créput emphasized sustainable growth and a refreshed leadership team.

Weborama and First-ID Launch Cookieless Retargeting Solution

Weborama and First-ID have announced a strategic partnership to launch the first bundled retargeting solution in a cookieless environment, combining Weborama’s semantic contextual targeting with First-ID’s deterministic identifiers. The initiative enables advertisers to run 100% cookieless retargeting campaigns for media brands equipped with First-ID technology. The collaboration positions Weborama as a leader in cookie-less advertising powered by semantic AI and introduces a new approach to identity in digital advertising. The rollout will start in the EMEA region, with campaigns already active in banking, insurance, and retail. Three use cases are defined: pure acquisition using packaged First-ID segments; contextual retargeting targeting engaged First-ID users via Weborama’s ad server; and on-site retargeting based on visitors identified by First-ID. The aim is to add more identifiers over time to strengthen contextual targeting and expand partnerships.