Weborama
Privacy-first European adtech stack for data, targeting and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WEBORAMA
- Entity type
- COMPANY
- Founded
- 1998
- Headquarters
- 36-40 rue Raspail, 92300 Levallois-Perret, France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- weborama.com
What Weborama does
Weborama operates a B2B adtech and martech platform model. It builds proprietary software and data infrastructure that helps brands, agencies and publishers analyse content, unify customer data, manage campaigns, activate audiences and measure outcomes. Value is created by combining semantic intelligence, identity-enabled data management and execution tooling into an integrated stack that can be sold module by module or as a broader platform. The business benefits from cross-sell between data, analytics, ad serving and activation products, while the Adways acquisition broadened its creative and rich media capabilities.
Category differentiation
Weborama is an adtech and martech software vendor, not a media publisher, agency or consumer web platform. It should be distinguished from native discovery platforms by its stronger focus on contextual intelligence, data infrastructure and ad serving.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Weborama is a French advertising technology company that sells a privacy-first digital marketing and advertising stack to advertisers, agencies, publishers and data teams. Its current product set spans contextual and semantic targeting, a hybrid CDP/DMP, ad serving, audience insight and predictive data modules, and an activation layer used for cross-channel campaign execution and optimisation. The company generates revenue primarily from enterprise software licensing and usage of its adtech and data products, with additional monetisation from data activation, API access and campaign-related platform usage. Its positioning centres on being an independent European alternative to walled gardens, with emphasis on contextual intelligence, data ownership, transparency and cookie-light or cookieless activation.
Company news briefing
Briefing updated:
Weborama has expanded its strategic capabilities through the acquisition of Adways, integrating interactive video formats to enhance its data-driven marketing stack. To lead this integration, Maxime Maton was appointed Managing Director of Adways in France. Additionally, the company launched its agentic platform, Webo Intent, which focuses on leveraging intent trajectories for audience targeting; this methodology is currently being applied to major upcoming events such as the 2026 World Cup.
Business model & monetisation
Weborama primarily monetises through enterprise SaaS licensing of its adtech and data stack, especially its semantic intelligence platform, hybrid DMP/CDP and ad server. Pricing is likely contract-led and usage-based around data volumes, audience profiles, integrations, modules and activation scope. Additional revenue comes from API access, audience and data activation fees, and campaign execution or optimisation-related platform fees tied to ad serving and activation.
- Enterprise platform licensing
- SaaS contracts for CDP/DMP, semantic intelligence and ad server modules
- Activation and campaign execution usage
- Platform and media-linked usage fees tied to activation and optimisation
- API and data access
- Usage-based access to signals, intelligence and integrations
- Audience and data activation
- Fees linked to segment usage and deployment into campaigns
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Weborama
IAB vendor record: 284
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Weborama
What is Weborama?
Weborama is a French adtech company providing contextual intelligence, customer data, ad serving, analytics and activation software for digital advertising.
Who uses Weborama?
Its users are mainly advertisers, agencies, publishers, CRM teams, data teams and ad operations teams.
How does Weborama make money?
It makes money through enterprise software contracts, data and API usage, and fees linked to audience activation and campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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