Illuma

Illuma operates a B2B adtech model centred on proprietary contextual intelligence software. It creates value by analysing page, content and live campaign signals to improve audience targeting, contextual relevance, inventory curation and programmatic deal performance. The company embeds its products into advertiser, agency, publisher and platform workflows, positioning itself as an infrastructure layer within privacy-safe programmatic advertising rather than as a consumer-facing media owner.

Illuma is a UK-based advertising technology company that develops privacy-first contextual targeting and content intelligence software for digital advertising. Its platform classifies content, models audiences, and optimises campaign delivery in real time across web, in-app and connected TV environments. The company serves brands, agencies, publishers, broadcasters and platform partners that want to improve targeting and monetisation without relying on third-party cookies.

Illuma makes money through B2B software and activation-related commercial models tied to use of its contextual intelligence products. Its offering spans buy-side targeting, audience expansion, taxonomy-based classification, brand-safety-adjacent contextual analysis and publisher-side deal curation, allowing it to monetise both advertiser demand and publisher monetisation workflows.