Public Good

Public Good Software is a private adtech company that operates Public Good, a contextual advertising platform focused on purpose-driven marketing, and Search.com, an AI-driven discovery and advertising product. The company uses proprietary AI-based contextual targeting to place brand messaging into relevant content environments without relying on personal browsing histories. It serves brands, agencies, CSR teams and publishers, and measures outcomes such as engagement, click-through rates and brand lift. The business makes money through campaign-based advertising technology fees, platform-led media execution and publisher monetisation arrangements. Its Search.com division extends the model into AI-powered discovery by licensing or attributing publisher content, monetising intent-driven interactions with advertising, and sharing revenue with content owners. Since its acquisition by Ad.com, Public Good operates as an active division within a larger digital media group.