Peer39

The company operates as a B2B adtech data and tools provider embedded in the programmatic advertising supply chain. Its core value creation lies in analysing digital content (web pages, video, CTV programmes) and converting it into structured contextual, sentiment and suitability categories that can be consumed pre-bid in buying platforms. These categories, along with post-buy analytics, help advertisers and agencies target relevant environments, avoid unsuitable content and optimise campaigns in a cookieless, privacy-compliant way.

Revenue is generated by licensing these contextual segments and analytics capabilities into demand-side platforms and trading environments, and by enabling third-party contextual data providers to distribute and monetise their datasets through its marketplace. Additional value is created through custom category builds, industry-specific suitability taxonomies and reporting mapped to pre-bid categories, which deepen integration into media planning and buying workflows.

Peer39 is a United States–based advertising technology company providing contextual classification, brand suitability controls and analytics for programmatic media buying across open web, online video and connected TV. Its technology analyses page-level and programme-level content to create pre-bid contextual and suitability segments that can be activated inside demand-side platforms and via private marketplace deals, without relying on cookies.

The company generates revenue by licensing contextual data segments and analytics tools to advertisers, agencies, trading desks and platform partners. Customers use these signals to target or avoid specific types of content, manage brand safety and suitability, and measure performance across CTV and display environments. Peer39 also operates a contextual data marketplace that distributes third-party contextual datasets into buying platforms on a commercial basis.