Peer39
Contextual targeting, brand safety and analytics for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Peer39 Inc
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- peer39.com
What Peer39 does
Peer39 operates a B2B adtech model centred on privacy-safe contextual intelligence. It creates proprietary contextual categories, safety classifications and campaign measurement signals, then distributes them through integrations with DSPs and SSPs so buyers can activate or analyse campaigns inside existing media buying workflows. Value is created by helping advertisers improve suitability, reduce unsafe placements, preserve reach and gain better transparency in CTV and open web buying.
Category differentiation
Peer39 is not a DSP, SSP or general-purpose CDP. It is a contextual intelligence, brand suitability and analytics vendor used within programmatic buying workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Peer39 is a US-based adtech company providing contextual targeting, brand safety, suitability and campaign analytics products for programmatic advertising. Its platform is built around cookieless contextual data and measurement capabilities used across display, mobile web, in-app and connected TV environments. The company sells primarily to advertisers, agencies, DSP users and other programmatic partners that need pre-bid controls, contextual activation and post-buy transparency. The business makes money by licensing contextual data, charging activation or usage fees tied to programmatic delivery, and providing platform access embedded inside DSP and SSP workflows. Its analytics offering is often bundled to support campaign performance visibility and to reinforce adoption of its higher-value contextual and safety products.
Company news briefing
Briefing updated:
Following its acquisition of Adloox, Peer39 has continued to challenge standard 'safe, human, viewable' verification metrics by highlighting the gaps in incomplete connected TV (CTV) bid stream metadata. The company's implementation of anonymised content IDs enables granular show-level reporting and live performance optimisation across programmatic buys, addressing industry demands for greater media visibility amid rising agentic AI adoption.
Business model & monetisation
Peer39 primarily monetises through data licensing and programmatic activation fees. Its contextual marketplace is distributed through DSP and SSP integrations and is likely priced on a CPM data fee or other usage-based model linked to enriched impressions. Brand safety, suitability and CTV contextual controls are monetised as pre-bid data segments or activation layers, while analytics is commonly bundled at no extra cost to support adoption and retention of the core data products.
- Contextual data marketplace
- Usage-based data licensing / activation fees
- Brand safety and suitability controls
- Pre-bid segment fees and platform activation charges
- CTV contextual targeting and quality scoring
- Programmatic activation fees
- Analytics and reporting
- Bundled value-add attached to campaign usage
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Peer39
IAB vendor record: 1516
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Peer39
What is Peer39?
Peer39 is a B2B adtech company that provides contextual targeting, brand safety, suitability controls and campaign analytics for programmatic advertising.
Who uses Peer39?
Advertisers, agencies, programmatic buyers, DSP users and some platform partners use Peer39 to improve targeting, suitability and measurement across web, mobile and CTV.
How does Peer39 make money?
Peer39 makes money mainly from contextual data licensing, activation fees within programmatic platforms and related platform access, with analytics often bundled to support usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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