Peer39

Peer39 operates a B2B adtech model centred on privacy-safe contextual intelligence. It creates proprietary contextual categories, safety classifications and campaign measurement signals, then distributes them through integrations with DSPs and SSPs so buyers can activate or analyse campaigns inside existing media buying workflows. Value is created by helping advertisers improve suitability, reduce unsafe placements, preserve reach and gain better transparency in CTV and open web buying.

Peer39 is a US-based adtech company providing contextual targeting, brand safety, suitability and campaign analytics products for programmatic advertising. Its platform is built around cookieless contextual data and measurement capabilities used across display, mobile web, in-app and connected TV environments. The company sells primarily to advertisers, agencies, DSP users and other programmatic partners that need pre-bid controls, contextual activation and post-buy transparency.

The business makes money by licensing contextual data, charging activation or usage fees tied to programmatic delivery, and providing platform access embedded inside DSP and SSP workflows. Its analytics offering is often bundled to support campaign performance visibility and to reinforce adoption of its higher-value contextual and safety products.