Integral Ad Science (IAS)

IAS provides B2B adtech software that sits in the measurement and verification layer of digital advertising. It creates value by independently analysing ad impressions and surrounding content for viewability, invalid traffic, brand safety, suitability, contextual relevance and attention, then delivering those insights through SaaS interfaces, integrations and data feeds. Customers use IAS to reduce wasted spend, manage brand risk and improve campaign outcomes across multiple media environments.

Integral Ad Science is an advertising technology company focused on digital media quality measurement, verification and optimisation. Its products help advertisers, agencies and platform partners assess whether ad impressions are viewable, fraud-free, contextually suitable and likely to drive attention or performance across channels including the open web, social, CTV and in-app environments. The company also offers contextual targeting, campaign transparency and workflow tools built around its proprietary measurement data and integrations.

IAS makes money primarily from enterprise software and usage-based contracts tied to measured media activity, supplemented by platform integrations and upsell products such as attention metrics and contextual intelligence. Although it historically operated as a listed company, the provided financial evidence shows it became a wholly owned subsidiary of a Novacap-affiliated parent in December 2025.