Integral Ad Science
Adtech platform for media quality measurement and verification.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Integral Ad Science Holding Corp.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- integralads.com
What Integral Ad Science does
The company operates a B2B adtech platform model. It embeds verification, measurement, fraud detection, contextual intelligence and optimisation signals into digital advertising workflows used by advertisers, agencies, DSPs, publishers and media owners. Value is created by measuring media quality independently, blocking low-quality impressions, improving brand suitability and feeding actionable data back into bidding, reporting and yield management processes.
Category differentiation
Integral Ad Science is an independent ad verification and media measurement provider, not a demand-side platform or media buying agency. It measures and optimises media quality rather than owning major media inventory itself.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Integral Ad Science is an adtech company that sells media measurement, ad verification and optimisation software to advertisers, agencies, trading desks, publishers and platform partners. Its core products validate viewability, brand safety, suitability and fraud across display, mobile, social, digital video and connected TV, while also supplying real-time signals and contextual targeting data that plug into programmatic buying workflows. The company generates revenue from software and data products tied to campaign activity, impression volume, media spend and premium modules such as CTV verification and targeting segments. Its customer value proposition is independent third-party measurement and automated media quality control, which helps buyers reduce wasted spend and helps sellers improve transparency and yield.
Company news briefing
Briefing updated:
Following its US$1.9 billion take-private transaction by Novacap, Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer to steer its next phase of AI-driven innovation. This leadership transition aligns with an accelerating wave of sector consolidation, highlighted by Nielsen's US$2.15 billion acquisition of DoubleVerify and broader public-market pressures leading ad tech firms to transition off public exchanges.
Business model & monetisation
Integral Ad Science monetises through software subscription and usage-based platform fees attached to ad verification, measurement and optimisation workflows. Revenue is primarily driven by campaign-scale pricing linked to impression volume or media spend, supplemented by premium module fees for CTV verification, contextual targeting, real-time signal delivery and data products such as audience segments. Enterprise contracts also include minimum commitments and integrated platform licensing.
- Ad verification and media quality measurement
- Pay-per-Use
- Enterprise platform licensing and contracts
- Software Subscription
- CTV and video verification modules
- Pay-per-Use
- Real-time signal delivery and analytics integrations
- Software Subscription
- Audience and contextual data products
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Integral Ad Science (incorporating ADmantX)
IAB vendor record: 278
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
- DoubleVerify
Adtech platform for media quality, measurement and optimisation.
Side-by-side comparisons
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- Bending Spoons & the New Software Empires
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
IAS Releases 21st Media Quality Report
Advertising Quality · Recorded impact score: 3/5
Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.
- Integral Ad Science (IAS) released the 21st Edition of its Media Quality Report (MQR).
- The MQR analyzes over 300 billion daily digital interactions to produce open-internet benchmarks and channel-specific insights.
Viant Integrates with Publica to Expand CTV Access
Connected TV (CTV) · Recorded impact score: 3/5
Publica by Integral Ad Science (IAS) and Viant Technology Inc. announced an integration that connects Viant’s Direct Access supply path with Publica’s CTV publisher footprint. The integration enables Viant advertisers to buy premium connected-TV (CTV) inventory from Publica publishers, aiming to simplify CTV buying with improved efficiency, transparency, and signal quality. Integral Ad Science highlights that advertisers can also use IAS Total TV capabilities for show/genre-level transparency and brand suitability controls. Executives from Publica, Viant and Philo are quoted emphasizing improved monetization for publishers and better access to high-quality streaming inventory for performance-driven advertisers. The article was published July 9, 2026.
- Publica by Integral Ad Science (IAS) announced an integration with Viant Technology Inc.'s Direct Access supply path product.
- The integration enables Viant advertisers to buy premium Connected TV (CTV) inventory from Publica publishers.
Integral Ad Science Appoints Lidiane Jones CEO
Hiring · Recorded impact score: 2/5
Integral Ad Science (IAS) announced the immediate appointment of Lidiane Jones as Chief Executive Officer. Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026; Utzschneider will also advise Novacap and its portfolio companies. IAS described the move as part of a comprehensive succession process involving the Board, Novacap, and Utzschneider. Jones brings over two decades of product, technology and AI experience, with prior roles including CEO positions at Bumble and Slack and leadership roles at Salesforce (Executive Vice President and GM of Digital Experiences), Sonos and Microsoft. The company framed the hire as positioning IAS to accelerate AI-driven innovation in media quality, measurement and real-time advertising intelligence.
- Integral Ad Science (IAS) appointed Lidiane Jones as Chief Executive Officer, effective immediately.
- Lidiane Jones succeeds Lisa Utzschneider; Utzschneider will remain as Special Advisor to the Board through the end of 2026 and will advise Novacap and its portfolio companies.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Associate Technical Account Manager(Lead) | Customer Success & Client Operations | US - New York, NY | |
| Senior Associate Publisher Growth Manager(Lead) | Marketing & Growth | London, United Kingdom | |
| Staff Product Manager, Emerging Ecosystems(Lead) | Product & Design | US - New York, NY | |
| VP, Product Management - CTV(Executive) | Product & Design | US - New York, NY | |
| Sales Director(Executive) | Sales & Business Development | Mumbai, India |
Explore company relationships
Questions about Integral Ad Science
What is Integral Ad Science?
Integral Ad Science is an adtech company that provides media measurement, ad verification, fraud detection, brand safety and contextual targeting software for digital advertising.
Who uses Integral Ad Science?
Advertisers, media agencies, programmatic trading desks, DSP operators, publishers, SSPs and media owners use the platform.
How does Integral Ad Science make money?
It earns revenue from enterprise software and usage-based fees tied to verification, measurement, optimisation signals, contextual targeting and CTV media quality products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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