Adveritas
Ad fraud prevention SaaS for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adveritas Limited
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- U10, 16 Brodie Hall Drive, Bentley WA 6102, Australia
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- AV1
- Official website
- adveritas.com.au
What Adveritas does
Adveritas operates a B2B adtech software model. It develops proprietary fraud detection and campaign protection technology, packages it as SaaS, and sells access to advertisers and agencies that need to reduce invalid traffic and improve media efficiency. Value is created by identifying fraudulent impressions, clicks and conversions in real time, helping customers preserve budget and reallocate spend towards better-performing traffic sources.
Category differentiation
This is an ASX-listed ad fraud prevention software company, not an advertising agency, publisher or DSP. It is best understood as an ad quality and invalid traffic mitigation vendor rather than a general media buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adveritas Limited is an Australian listed adtech software company whose core commercial product is TrafficGuard, an advertising quality platform focused on detecting, mitigating and reporting invalid traffic and ad fraud. Its software is used to protect digital advertising budgets across channels including web, social, search and in-app, with functionality spanning impression-to-conversion monitoring, real-time blocking and campaign analytics. The company generates revenue primarily from recurring SaaS subscriptions sold to digital advertisers, performance marketing teams, agencies and trading desks. It serves both enterprise buyers through contracted software agreements and smaller advertisers through a self-serve tier with monthly subscription pricing, expanding its addressable market beyond large accounts.
Company news briefing
Briefing updated:
Adveritas has released its latest quarterly activities report and Appendix 4C, detailing the company’s recent financial performance and operational developments. The leadership team remains anchored by Chief Executive Officer Mathew Ratty and Non-Executive Chairman Joshua Lowcock, as confirmed in recent corporate updates. These filings, alongside a recent investor presentation, provide a transparent overview of the firm’s strategic trajectory and capital management within the AdTech sector.
Business model & monetisation
Adveritas monetises mainly through recurring SaaS subscriptions for TrafficGuard. Enterprise customers are sold contracted subscriptions, including annual or multi-year agreements, while the self-serve product uses lower-cost monthly pricing with card billing, starting from about US$49 per month. The broader commercial model also supports tiered expansion through usage or ad-spend-linked packaging, agency-driven distribution and upsell of added functionality within the TrafficGuard platform.
- Enterprise TrafficGuard subscriptions
- SaaS / contracted recurring software
- Self-serve SME subscriptions
- Monthly subscription with automated billing
- Agency channel revenue
- Software subscriptions distributed via agency relationships
- Feature expansion and platform upsell
- Tiered SaaS expansion within existing accounts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- TrafficGuard
Ad fraud prevention software for advertisers and agencies.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adveritas
What is Adveritas?
Adveritas is an Australian public adtech company that sells TrafficGuard, a SaaS platform for detecting and mitigating ad fraud and invalid traffic.
Who uses Adveritas?
Its paying users are advertisers, performance marketing teams, agencies, trading desks, SMEs and smaller agencies that need campaign fraud protection.
How does Adveritas make money?
It makes money primarily through recurring SaaS subscriptions, including enterprise contracts and lower-cost self-serve monthly plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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