Adveritas

Adveritas operates a B2B adtech software model. It develops proprietary fraud detection and campaign protection technology, packages it as SaaS, and sells access to advertisers and agencies that need to reduce invalid traffic and improve media efficiency. Value is created by identifying fraudulent impressions, clicks and conversions in real time, helping customers preserve budget and reallocate spend towards better-performing traffic sources.

Adveritas Limited is an Australian listed adtech software company whose core commercial product is TrafficGuard, an advertising quality platform focused on detecting, mitigating and reporting invalid traffic and ad fraud. Its software is used to protect digital advertising budgets across channels including web, social, search and in-app, with functionality spanning impression-to-conversion monitoring, real-time blocking and campaign analytics.

The company generates revenue primarily from recurring SaaS subscriptions sold to digital advertisers, performance marketing teams, agencies and trading desks. It appears to serve both enterprise buyers through contracted software agreements and smaller advertisers through a self-serve tier with monthly subscription pricing, expanding its addressable market beyond large accounts.