ClearTrust
ClearTrust is a b2B platform for ad fraud, traffic quality and brand safety.
Analyst Perspective
ClearTrust is a B2B ad verification and traffic quality software company operating under Botman Networks (P) Ltd. It provides real-time detection and blocking of invalid traffic, bots, fraudulent clicks and unsafe placements across digital advertising channels, with products spanning traffic quality scoring, brand safety, lead fraud prevention and publisher-focused invalid traffic protection. The platform integrates via API, JavaScript snippet and tracking links. The company makes money by selling software and related enterprise capabilities to advertisers, agencies, publishers and ad-tech platforms. Its value proposition is reducing wasted media spend, protecting ad revenue, improving lead quality and enforcing brand safety controls through session-level analysis and configurable filtering logic. It competes with established ad verification and fraud vendors such as DoubleVerify, Integral Ad Science, Pixalate and TrafficGuard.
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Key insights about ClearTrust
Category Differentiation
This company is not a consumer trust or cyber identity brand; it is a B2B ad verification and traffic quality platform. It is also not a DSP or SSP, but a verification layer used by advertisers, publishers and ad-tech platforms.
ClearTrust: About
ClearTrust operates a software-led B2B model focused on advertising quality and fraud prevention. It analyses advertising sessions in real time, scores traffic quality, identifies invalid or unsafe activity and enables customers to block, filter or report on suspicious traffic. Value is created by helping buyers preserve media efficiency and helping sellers protect monetisable inventory and reduce revenue clawbacks. The business is structured around a core platform with modular use cases for traffic validation, brand safety, lead fraud prevention and analytics.
How ClearTrust Works & Monetises
Business model analysis and core revenue streams
The company appears to monetise primarily through SaaS and enterprise software contracts, supported by API and platform integrations. Pricing is likely tied to traffic analysed, sessions scored, impressions protected or contract scope, with higher-value tiers for custom scoring, configurable filters, reporting and premium modules such as brand safety and lead fraud prevention. Integration-led deployment and enterprise configuration suggest annual or multi-month contract pricing rather than consumer or ad-funded monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (ClearTrust)
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Read original sourceClearTrust: Frequently Asked Questions
What is ClearTrust?
ClearTrust is a B2B software platform that detects invalid traffic, bot activity, fraudulent clicks and unsafe ad placements across digital campaigns.
Who uses ClearTrust?
Its customers include advertisers, agencies, publishers, ad networks, ad-tech platforms and performance marketing teams that need fraud prevention and traffic quality controls.
How does ClearTrust make money?
It makes money through SaaS-style software contracts and likely usage-based API or enterprise pricing for traffic analysis, scoring, brand safety and fraud prevention modules.
Company Facts
- Founded
- 2020
- Headquarters
- 91 Springboard, 80 feet road Indiranagar, Bengaluru - 560038
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- cleartrust.cc