ClearTrust

ClearTrust operates a software-led B2B model focused on advertising quality and fraud prevention. It analyses advertising sessions in real time, scores traffic quality, identifies invalid or unsafe activity and enables customers to block, filter or report on suspicious traffic. Value is created by helping buyers preserve media efficiency and helping sellers protect monetisable inventory and reduce revenue clawbacks. The business is structured around a core platform with modular use cases for traffic validation, brand safety, lead fraud prevention and analytics.

ClearTrust is a B2B ad verification and traffic quality software company operating under Botman Networks (P) Ltd. It provides real-time detection and blocking of invalid traffic, bots, fraudulent clicks and unsafe placements across digital advertising channels, with products spanning traffic quality scoring, brand safety, lead fraud prevention and publisher-focused invalid traffic protection. The platform integrates via API, JavaScript snippet and tracking links.

The company makes money by selling software and related enterprise capabilities to advertisers, agencies, publishers and ad-tech platforms. Its value proposition is reducing wasted media spend, protecting ad revenue, improving lead quality and enforcing brand safety controls through session-level analysis and configurable filtering logic. It competes with established ad verification and fraud vendors such as DoubleVerify, Integral Ad Science, Pixalate and TrafficGuard.