FraudScore
Ad fraud detection software for web and mobile performance marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RT FRAUDSCORE ANALYTICS LTD
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Dimofontos, 39 3rd floor, Flat/Office 301 1075, Nicosia, Cyprus
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- fraudscore.ai
What FraudScore does
FraudScore operates a B2B software model centred on traffic quality monitoring and fraud detection for digital advertising. It creates value by ingesting campaign, click, install, and event data; applying machine learning and rule-based analysis; and returning fraud scores, explanations, dashboards, and workflow automation that help customers block or reject invalid traffic. Customers integrate the platform into attribution, adtech, and BI stacks, making FraudScore part of ongoing acquisition operations rather than a one-off tool.
Category differentiation
FraudScore is an advertising fraud and traffic quality platform, not a payment fraud, identity verification, or banking risk product. It sits closer to campaign measurement and ad verification than to general cybersecurity software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FraudScore is a Cyprus-based B2B software company offering ad fraud detection and traffic quality analytics for digital advertising campaigns. Its platform analyses clicks, conversions, installs, and post-install events across web and mobile traffic, helping customers identify invalid traffic, bot activity, proxy and VPN usage, duplicate events, and other fraudulent patterns. The company sells primarily to performance marketers, advertisers, affiliate managers, ad networks, agencies, publishers, and analytics teams that need to validate acquisition quality and reduce wasted media spend. The business is built around a proprietary SaaS platform with modules for click analytics, event analytics, real-time scoring, reporting, automated rejection workflows, and API-based data access. Revenue comes mainly from subscription plans priced by traffic or event volume, with additional income from enterprise support, onboarding, training, and expert advisory services.
Business model & monetisation
FraudScore primarily monetises through SaaS subscriptions with tiered plans based on measured volumes such as clicks, conversions, and installs. It also sells enterprise-style packages with higher support levels, API-enabled usage, and custom integrations. A secondary revenue stream comes from paid onboarding, workshops, training, and operational support during fraud review and rejection processes.
- Traffic fraud detection platform subscriptions
- Software Subscription
- Volume-based click scoring plans
- Software Subscription
- Conversion and install scoring plans
- Software Subscription
- Training, onboarding, and expert support
- Service Fee
- API-enabled enterprise integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Conversions Report Gets a New Look and a Smarter Way to Manage Settings
Recorded impact score: 3/5
We’ve redesigned the FraudScore Conversions Report and introduced a new way to configure filters, groupings, and table fields - all before applying changes at once.
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Questions about FraudScore
What is FraudScore?
FraudScore is a B2B software platform that detects ad fraud and analyses traffic quality across web and mobile performance campaigns.
Who uses FraudScore?
Its users include advertisers, user acquisition teams, affiliate managers, ad networks, agencies, publishers, analytics teams, and BI teams.
How does FraudScore make money?
It mainly earns revenue from subscription plans priced by traffic and event volumes, with additional income from training, support, and enterprise services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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