FraudScore
FraudScore is a ad fraud detection software for web and mobile performance marketing.
Analyst Perspective
FraudScore is a Cyprus-based B2B software company offering ad fraud detection and traffic quality analytics for digital advertising campaigns. Its platform analyses clicks, conversions, installs, and post-install events across web and mobile traffic, helping customers identify invalid traffic, bot activity, proxy and VPN usage, duplicate events, and other fraudulent patterns. The company sells primarily to performance marketers, advertisers, affiliate managers, ad networks, agencies, publishers, and analytics teams that need to validate acquisition quality and reduce wasted media spend. The business is built around a proprietary SaaS platform with modules for click analytics, event analytics, real-time scoring, reporting, automated rejection workflows, and API-based data access. Revenue appears to come mainly from subscription plans priced by traffic or event volume, with additional income from enterprise support, onboarding, training, and expert advisory services.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about FraudScore
Category Differentiation
FraudScore is an advertising fraud and traffic quality platform, not a payment fraud, identity verification, or banking risk product. It sits closer to campaign measurement and ad verification than to general cybersecurity software.
FraudScore: About
FraudScore operates a B2B software model centred on traffic quality monitoring and fraud detection for digital advertising. It creates value by ingesting campaign, click, install, and event data; applying machine learning and rule-based analysis; and returning fraud scores, explanations, dashboards, and workflow automation that help customers block or reject invalid traffic. Customers integrate the platform into attribution, adtech, and BI stacks, making FraudScore part of ongoing acquisition operations rather than a one-off tool.
How FraudScore Works & Monetises
Business model analysis and core revenue streams
FraudScore primarily monetises through SaaS subscriptions with tiered plans based on measured volumes such as clicks, conversions, and installs. It also appears to sell enterprise-style packages with higher support levels, API-enabled usage, and custom integrations. A secondary revenue stream comes from paid onboarding, workshops, training, and operational support during fraud review and rejection processes.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (FraudScore)
Next-Level Budget Protection - Introducing SafeClick 2.0
We’re excited to introduce SafeClick, an upgraded platform for fraud prevention and traffic validation, built on our extensive experience in tackling low-quality impressions and opaque traffic sources.
Read original sourceAd Fraud Insights
Expert insights on ad fraud prevention, bot detection, and traffic quality analytics by FraudScore
Read original sourceFraudScore Report 2025: Global Ad Fraud Trends and Insights
FraudScore’s 2025 report reveals a record 47.4% of global ad traffic as fraudulent, with peaks nearing 70%. The study highlights rising fraud across regions, evolving tactics, and growing risks in mobile traffic, offering a comprehensive view of where advertisers face the greatest threats.
Read original sourceFraudScore: Frequently Asked Questions
What is FraudScore?
FraudScore is a B2B software platform that detects ad fraud and analyses traffic quality across web and mobile performance campaigns.
Who uses FraudScore?
Its users include advertisers, user acquisition teams, affiliate managers, ad networks, agencies, publishers, analytics teams, and BI teams.
How does FraudScore make money?
It mainly earns revenue from subscription plans priced by traffic and event volumes, with additional income from training, support, and enterprise services.
Company Facts
- Founded
- 2016
- Headquarters
- Dimofontos, 39 3rd floor, Flat/Office 301 1075, Nicosia, Cyprus
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- fraudscore.ai