FraudScore

FraudScore operates a B2B software model centred on traffic quality monitoring and fraud detection for digital advertising. It creates value by ingesting campaign, click, install, and event data; applying machine learning and rule-based analysis; and returning fraud scores, explanations, dashboards, and workflow automation that help customers block or reject invalid traffic. Customers integrate the platform into attribution, adtech, and BI stacks, making FraudScore part of ongoing acquisition operations rather than a one-off tool.

FraudScore is a Cyprus-based B2B software company offering ad fraud detection and traffic quality analytics for digital advertising campaigns. Its platform analyses clicks, conversions, installs, and post-install events across web and mobile traffic, helping customers identify invalid traffic, bot activity, proxy and VPN usage, duplicate events, and other fraudulent patterns. The company sells primarily to performance marketers, advertisers, affiliate managers, ad networks, agencies, publishers, and analytics teams that need to validate acquisition quality and reduce wasted media spend.

The business is built around a proprietary SaaS platform with modules for click analytics, event analytics, real-time scoring, reporting, automated rejection workflows, and API-based data access. Revenue appears to come mainly from subscription plans priced by traffic or event volume, with additional income from enterprise support, onboarding, training, and expert advisory services.