Binom

Binom sells campaign tracking and traffic-quality software to professional performance marketers. It creates value by helping buyers of digital traffic measure clicks, route traffic, detect fraud, and analyse campaign performance at scale. The company offers both self-hosted software and managed cloud delivery, allowing customers to choose between infrastructure control and operational convenience.

Binom is a performance marketing software provider focused on click tracking, campaign analytics, traffic routing, and traffic-quality protection for affiliate marketers, media buyers, and ad operations teams. Its core product suite includes a tracker, a managed cloud version, and an anti-fraud module. The company operates as a B2B software vendor rather than an agency or ad network, and it supports campaign measurement and optimisation across web, mobile, and social traffic sources.

The business makes money primarily through fixed-price subscriptions and software licensing rather than usage-based pricing. Its positioning centres on unlimited traffic handling, self-hosted data control, and a managed cloud option for teams that want infrastructure and support included. This makes it especially relevant to high-volume performance marketers who need granular click-level visibility without variable event-based pricing.