Ad Fraud Prevention & Verification · AdTech Vendor
Binom
Affiliate tracking and traffic quality software for performance marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Binomlab LP
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Russia
- Company size
- 10–49
- Market cluster / sector
- Ad Fraud Prevention & Verification
- Market role
- AdTech Vendor
- Official website
- binom.org
What Binom does
Binom sells campaign tracking and traffic-quality software to professional performance marketers. It creates value by helping buyers of digital traffic measure clicks, route traffic, detect fraud, and analyse campaign performance at scale. The company offers both self-hosted software and managed cloud delivery, allowing customers to choose between infrastructure control and operational convenience.
Category differentiation
This company is not an affiliate network or media buying agency; it is software for tracking, routing, and protecting paid traffic. It is also distinct from broad marketing analytics suites because it is tightly focused on performance and affiliate workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Binom is a performance marketing software provider focused on click tracking, campaign analytics, traffic routing, and traffic-quality protection for affiliate marketers, media buyers, and ad operations teams. Its core product suite includes a tracker, a managed cloud version, and an anti-fraud module. The company operates as a B2B software vendor rather than an agency or ad network, and it supports campaign measurement and optimisation across web, mobile, and social traffic sources. The business makes money primarily through fixed-price subscriptions and software licensing rather than usage-based pricing. Its positioning centres on unlimited traffic handling, self-hosted data control, and a managed cloud option for teams that want infrastructure and support included. This makes it especially relevant to high-volume performance marketers who need granular click-level visibility without variable event-based pricing.
Business model & monetisation
Binom uses a fixed-price subscription and software licensing model. The core tracker is sold on flat monthly or annual pricing with functionality and usage not tied to traffic volume, users, or domains. Binom Cloud adds a higher-priced managed SaaS layer covering hosting and support, while Binom Protect is sold as a paid add-on for fraud detection and traffic filtering.
- Core tracker subscriptions
- Software Subscription
- Managed cloud hosting
- Software Subscription
- Fraud protection add-on
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about Binom
What is Binom?
Binom is a B2B performance marketing software provider offering click tracking, campaign analytics, traffic routing, and fraud protection tools.
Who uses Binom?
Its users are affiliate marketers, media buyers, performance marketing teams, and ad operations professionals that run and optimise paid traffic.
How does Binom make money?
It makes money through fixed-price subscriptions for its tracker, higher-tier managed cloud plans, and paid fraud protection add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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