Binom

The company operates a B2B software model focused on performance and affiliate marketing infrastructure. It develops and maintains a high-volume click tracking and routing platform plus associated anti-fraud modules, delivered either as self-hosted software or as a managed cloud service. Value is created by enabling customers to track, route and analyse large-scale advertising traffic, retain full control over data, and reduce invalid or fraudulent clicks via integrated protection tools. The platform supports migration between product versions, API integrations and compatibility with third-party fraud tools, which helps embed it in customers’ performance marketing workflows and encourages long-term usage across teams and multiple campaigns.

Binom.org is a Russia-based software company providing self-hosted and cloud-hosted tracking software for affiliate and performance marketing teams. Its core platform records and routes large volumes of ad clicks, offers detailed reporting, and integrates fraud detection capabilities to help media buyers and affiliates manage campaigns and traffic quality at scale.

The company generates revenue from flat-fee licences and subscriptions for its tracking software and related anti-fraud add-ons. Its customers are professional affiliate marketers, media buyers, advertising agencies and iGaming or performance marketing teams that require high-volume click tracking, reporting and traffic protection without per-click pricing.