RedTrack

The company operates a business-to-business software model, delivering its tracking and attribution platform as a hosted service. It creates value by aggregating and normalising ad spend, click and conversion data across channels, then exposing this through reporting and automation tools that support more efficient media buying and campaign optimisation. Core capabilities include hybrid tracking (first-party cookies plus server-to-server Conversion APIs), multi-channel attribution and automated rules for adjusting campaigns.

Revenue is generated from recurring subscriptions structured by plan tiers that gate monthly tracking event capacity, seats, data retention and API or support levels. Higher tiers address teams and enterprises that run more traffic and need advanced features, while smaller advertisers can adopt lower tiers. This model scales with customers’ media volumes and embeds the platform into ongoing marketing operations, supporting predictable recurring revenue and opportunities for upselling additional capacity and services.

Redtrack Technologies Ltd. is a Lithuanian adtech company providing a cloud-based performance marketing analytics and attribution platform. It centralises click and conversion data from multiple ad channels, combining first-party cookies and server-to-server event tracking, and offers pre-built Conversion API integrations with major advertising platforms.

The company monetises via tiered SaaS subscriptions priced by monthly tracking event volumes, user seats and feature limits, with overage fees and enterprise contracts. Its customers are media buyers, affiliate and lead-generation marketers, e-commerce and direct-to-consumer brands, and advertising agencies that directly pay for attribution, reporting and campaign optimisation tools.