RedTrack
Performance marketing attribution, analytics, and automation software for media buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RedTrack Technologies Ltd
- Entity type
- COMPANY
- Founded
- 2018
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- redtrack.io
What RedTrack does
RedTrack operates a software subscription business serving professional performance marketing teams. The platform centralises tracking, attribution, reporting, campaign automation, conversion API workflows, and selected cross-platform campaign management functions. Customers adopt it to improve measurement quality, reduce manual optimisation work, and maintain signal integrity as browser-based tracking becomes less reliable. Revenue is generated from recurring subscriptions and platform add-ons, with enterprise upsell through higher data volumes, advanced modules, API throughput, and support.
Category differentiation
RedTrack is not a demand-side platform or ad network that sells media inventory. It is a B2B software platform for attribution, analytics, automation, and campaign operations used by performance marketing teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RedTrack is a B2B adtech software provider focused on performance marketing measurement, attribution, analytics, automation, and campaign control. Its platform helps advertisers, media buyers, affiliate marketers, agencies, and marketing teams track ad performance across channels, reconcile conversions, send enriched conversion signals back to ad platforms, and automate optimisation workflows in privacy-constrained environments. The company makes money through subscription software sold in tiered plans, with pricing that scales by tracked ad spend, event volume, feature access, API capacity, and support level. Its value proposition is operational consolidation: replacing multiple point tools for tracking, reporting, campaign actions, and conversion data delivery with a single platform designed for high-volume performance marketing teams.
Business model & monetisation
RedTrack monetises through a SaaS subscription model with tiered pricing. Commercial packaging is based mainly on monthly tracked ad spend, event volume, feature depth, data refresh frequency, API access, and automation capabilities. Additional revenue comes from add-on modules such as Ads Manager, extra event capacity, custom domains, partnership portals, and enterprise packages with expanded API throughput and premium support.
- Core platform subscriptions
- Tiered SaaS pricing based on tracked spend, events, and feature access
- Enterprise plans
- Custom subscription contracts with premium limits and support
- Add-on modules
- Paid upgrades for Ads Manager and related functionality
- Usage expansion
- Charges tied to extra event capacity, API throughput, and related scale features
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Spec-Driven Software Developer(Mid-Level) | Software Development | Remote |
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Questions about RedTrack
What is RedTrack?
RedTrack is a B2B performance marketing software platform for tracking, attribution, analytics, automation, and conversion signal delivery.
Who uses RedTrack?
It is used by performance marketers, media buyers, agencies, affiliate marketers, ad operations teams, analysts, and digital marketing teams.
How does RedTrack make money?
It makes money through tiered SaaS subscriptions, enterprise contracts, and paid add-ons tied to usage, modules, APIs, and support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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