Anura
Real-time ad fraud and traffic quality protection software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Anura Solutions LLC
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Middletown, DE (registered / operating address shown in public filings and licences)
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- anura.io
What Anura does
Anura operates a B2B software model built around fraud detection and traffic validation. Customers integrate its detection layer into websites, ad tags, campaigns, and APIs, then use the platform to filter invalid traffic, protect measurement accuracy, and prevent fraudulent activity from entering downstream systems. The company monetises through recurring platform access, volume-based usage, add-on modules for specific channels or fraud types, and selected managed audit engagements.
Category differentiation
Anura is a B2B fraud detection and advertising quality software vendor, not a DSP, SSP, or media buying agency. It is also distinct from generic cybersecurity firms because its core positioning is traffic quality, ad fraud prevention, and adjacent online fraud protection.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Anura is a US-based private software company that provides real-time fraud detection for digital advertising and online traffic. Its platform inspects visitors across web, mobile, and API environments to identify bots, invalid traffic, malware, AI-assisted fraud, human fraud, and account takeover attempts before those interactions distort campaign measurement, attribution, CRM records, or security workflows. The company sells primarily to business customers, including advertisers, agencies, publishers, e-commerce businesses, and enterprise teams. The business is centred on recurring SaaS software delivered through JavaScript and API integrations, with additional monetisation from specialised protection modules and audit-style services. Anura creates value by improving traffic quality, reducing wasted media spend, preserving data integrity, and protecting digital assets from fraudulent activity. It sits at the intersection of advertising quality, fraud prevention, and analytics-led traffic validation.
Company news briefing
Briefing updated:
Anura has enhanced its defensive suite with the release of an executive brief targeting CMOs, highlighting how AI-powered ad fraud has reached a critical tipping point. This publication complements the recent launch of Anura IPDB™, a tool providing real-time intelligence on fraudulent IP addresses, and the company's dedicated initiative to mitigate AI-assisted Sophisticated Invalid Traffic (SIVT). These updates reinforce Anura’s focus on providing technical solutions to neutralise increasingly complex automated threats within the digital advertising ecosystem.
Business model & monetisation
The provided product data indicates a recurring SaaS licensing model with enterprise-oriented pricing linked to traffic volume, usage, and integration scope. Revenue is primarily generated from the core fraud detection platform, with upsell potential from channel-specific modules such as Search & Social Protect and Ad Tag Protect, plus managed-service revenue from Traffic Quality Audit. This is best characterised as software subscription revenue supplemented by service fees for audit and advisory work.
- Core fraud detection platform
- Software Subscription
- Channel-specific protection modules
- Software Subscription
- Traffic quality audit services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
New Blog Post: What Is Digital Skimming?
Recorded impact score: 5/5
A new blog post titled 'What Is Digital Skimming?' has been added to the Anura blog, published on September 23, 2026, under the eCommerce Fraud category.
Anura Solutions Earns No. 2,310 Ranking on the 2026 Inc. 5000 List With 146% Three-Year Revenue Growth
Recorded impact score: 4/5
Anura Solutions has been ranked No. 2,310 on the 2026 Inc. 5000 list, achieving 146% three-year revenue growth.
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Questions about Anura
What is Anura?
Anura is a private US software company that provides real-time ad fraud detection, traffic validation, and related fraud prevention tools for businesses.
Who uses Anura?
Its users include advertisers, agencies, publishers, e-commerce businesses, ad operations teams, and enterprise security or fraud teams.
How does Anura make money?
It makes money mainly through recurring SaaS subscriptions for its fraud detection platform, with additional revenue from specialised modules and traffic audit services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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