CHEQ
B2B SaaS for traffic quality, fraud prevention and privacy control.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CHEQ AI Technologies Ltd.
- Entity type
- COMPANY
- Founded
- 2016
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- cheq.ai
What CHEQ does
CHEQ operates a B2B SaaS model built around protecting digital customer acquisition, web properties and data collection workflows from fraudulent or non-compliant activity. It creates value by reducing wasted media spend, improving lead and attribution quality, mitigating automated abuse and helping enterprises control third-party data collection. Its platform model supports expansion across adjacent workflows, allowing one customer relationship to extend from paid media protection into analytics, form protection, bot defence and privacy enforcement.
Category differentiation
CHEQ is not a DSP, SSP or ad network; it is a software platform focused on traffic quality, fraud prevention, bot mitigation and privacy control. It also should not be confused with a pure cybersecurity vendor, because a meaningful part of its offering is tied to marketing performance and attribution protection.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CHEQ is a private B2B software company that sells a go-to-market security and digital traffic protection platform. Its products help enterprises detect and block invalid traffic, click fraud, bot activity, fake form submissions, synthetic identities and risky third-party data flows across paid media, websites, forms, APIs and privacy workflows. The platform also provides analytics and reporting to improve attribution accuracy, lead quality, compliance and operational visibility. The company makes money primarily through software subscriptions and enterprise contracts. Its direct customers are business teams rather than consumers, including performance marketers, ad operations teams, security teams, privacy and compliance teams, martech owners and data governance functions. CHEQ has expanded its scope through acquisitions, adding click-fraud protection, consent-related capabilities and identity intelligence to a broader protective software stack.
Company news briefing
Briefing updated:
CHEQ launched its Agent Intent product at Cannes Lions on 22 June 2026, designed to identify and assess every visitor to ensure traffic integrity and go-to-market security. This expansion of the firm’s product suite follows recent leadership confirmations, with Co-Founder Guy Tytunovich continuing as CEO and Ehud Levy as Chairman. These developments reinforce the company's focus on automating the categorisation of visitor behaviour to protect marketing pipelines from invalid traffic.
Business model & monetisation
CHEQ uses a SaaS subscription model with tiered packaging and enterprise contracts. Pricing is driven by usage variables such as traffic volume, protected sessions or monitored events, combined with feature access and deployment scope. Commercial value is justified through measurable savings from blocked invalid traffic, reduced fraud losses, cleaner attribution, higher lead quality and lower compliance risk.
- Platform subscriptions for traffic protection and fraud prevention
- Software Subscription
- Enterprise contracts for privacy, tag governance and compliance modules
- Software Subscription
- Usage-based pricing tied to traffic volume, sessions or monitored events
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CHEQ AI TECHNOLOGIES
IAB vendor record: 572
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
Ensighten
IAB vendor record: 853
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Competitors & alternatives
- HUMAN
Cybersecurity SaaS for bot, fraud and ad quality protection.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Agents Transform Shopping from Circulars to Automated Purchasing
AI Agents · Recorded impact score: 3/5
This article explores how AI is reshaping the shopping journey, moving beyond traditional advertising to a future where AI agents act on behalf of consumers. It highlights that 73% of parents plan to use AI in back-to-school shopping, citing a PwC study. The evolution from static ads to predictive, adaptive creative is discussed, with comments from Priti Ohri of Advertible on dynamic creative. The piece also covers conversational AI, referencing Criteo's Prompt Smart Ads, and the transition from assistance to delegation, noting that only 11% of consumers are ready for AI to make purchase decisions. Becky Gundy of CHEQ predicts agents will soon handle purchases end-to-end, emphasizing that advertisers must appeal not only to consumers but also to their AI agents.
- 73% of parents plan to use AI in back-to-school shopping (PwC study, June 2026).
- Only 11% of US consumers are ready to let AI make purchase decisions (Gartner survey).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Enterprise Account Executive(Senior) | Sales, NA | New York | |
| Senior Fullstack Engineer(Senior) | R&D | Tel Aviv-Yafo | |
| Product Manager, ClickCease (PLG)(Mid-Level) | Product | Tel Aviv-Yafo | |
| Business Development Representative(Junior) | Sales, NA | New York | |
| AI Engineer(Mid-Level) | Data & Analytics | Tel Aviv-Yafo |
Explore company relationships
Questions about CHEQ
What is CHEQ?
CHEQ is a B2B software company that helps organisations block invalid traffic, click fraud, bots, fake leads and risky data flows across digital channels.
Who uses CHEQ?
CHEQ is used by performance marketers, ad operations teams, analytics teams, security teams, privacy officers, compliance teams and related enterprise digital operators.
How does CHEQ make money?
CHEQ makes money through SaaS subscriptions and enterprise contracts, with pricing typically linked to feature tiers and usage such as traffic or monitored events.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on CHEQ
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.