CHEQ

CHEQ operates a B2B SaaS model built around protecting digital customer acquisition, web properties and data collection workflows from fraudulent or non-compliant activity. It creates value by reducing wasted media spend, improving lead and attribution quality, mitigating automated abuse and helping enterprises control third-party data collection. Its platform model supports expansion across adjacent workflows, allowing one customer relationship to extend from paid media protection into analytics, form protection, bot defence and privacy enforcement.

CHEQ is a private B2B software company that sells a go-to-market security and digital traffic protection platform. Its products help enterprises detect and block invalid traffic, click fraud, bot activity, fake form submissions, synthetic identities and risky third-party data flows across paid media, websites, forms, APIs and privacy workflows. The platform also provides analytics and reporting to improve attribution accuracy, lead quality, compliance and operational visibility.

The company makes money primarily through software subscriptions and enterprise contracts. Its direct customers are business teams rather than consumers, including performance marketers, ad operations teams, security teams, privacy and compliance teams, martech owners and data governance functions. CHEQ has expanded its scope through acquisitions, adding click-fraud protection, consent-related capabilities and identity intelligence to a broader protective software stack.