CHEQ

CHEQ operates as a B2B SaaS provider of go‑to‑market and web security tools. It collects and analyses traffic, threat and identity signals across advertising campaigns, websites, APIs and sign‑up flows to classify sessions and events as valid or invalid. The platform blocks or flags harmful activity, feeds diagnostics back to marketing and security systems, and helps customers reduce wasted media spend, fake leads and fraud risk.

Value is created by preserving the integrity and efficiency of customers’ digital acquisition and conversion funnels—reducing advertising waste, protecting sales pipelines from fake leads and safeguarding sites and APIs from bots and abuse. The business scales through software subscriptions, with product lines addressing both enterprise and SMB segments and extended coverage via acquisitions in click fraud and identity intelligence.

CHEQ is a United States–based software company providing SaaS products that detect and block invalid traffic, bots, fraud and abusive behaviour across websites, APIs and digital marketing funnels. Its platform focuses on protecting go‑to‑market activities, including paid media acquisition, on‑site forms and sign‑ups, and general web traffic integrity.

The company earns revenue from subscription contracts for its enterprise protection suite and a self‑serve product for smaller customers. Its customers are primarily marketing, revenue and security teams at businesses that run online advertising, rely on web forms for lead generation, or need to protect sites and APIs from automated or fraudulent activity. It has expanded its capabilities through acquisitions in click‑fraud and identity fraud prevention.