DataDome

DataDome operates a B2B enterprise software model. It provides a proprietary protection layer that sits across customer web, app and API traffic, analyses requests in real time, and enforces security and fraud rules with centralised analytics. Value is created by reducing fraudulent traffic, account abuse, downtime risk, wasted media spend and operational strain, while preserving legitimate user access. The platform is sold as a unified control plane with separate modules for bot protection, account security, API protection, ad fraud prevention, DDoS mitigation and high-demand traffic management.

DataDome is a private B2B software company that sells a cyberfraud protection platform for websites, mobile apps, APIs and paid traffic. Its products detect and block malicious bots, click fraud, account takeover attempts, scraping, application-layer DDoS attacks and other automated abuse, with enforcement designed to happen at the edge with very low latency. The company serves enterprise security, fraud, infrastructure and digital operations teams, as well as advertisers, publishers and marketplaces that need to protect revenue, platform integrity and user journeys.

The company makes money primarily through enterprise SaaS subscriptions. Its commercial model centres on modular contracts priced by traffic volume, protected assets or endpoints, and the scope of enabled protection modules, with additional revenue from premium support and managed services. While it has an advertising fraud use case, its broader position is as a cyberfraud and bot management platform rather than a pure ad verification vendor.