HUMAN
Cybersecurity SaaS for bot, fraud and ad quality protection.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HUMAN Security, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- humansecurity.com
What HUMAN does
HUMAN operates a B2B software model built around a unified defence platform and modular security applications. It creates value by ingesting high-volume digital interaction data, classifying activity in real time and enabling customers to block, remediate or analyse fraudulent and automated behaviour across advertising, commerce and application environments. Revenue is generated from recurring enterprise contracts, with additional expansion driven by cross-selling adjacent modules into existing accounts.
Category differentiation
This is the cybersecurity and ad fraud protection company branded HUMAN, not a general AI company or a human resources software vendor. It focuses on bot mitigation, cyberfraud defence and ad quality rather than consumer applications.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HUMAN is a private US cybersecurity software company focused on distinguishing legitimate human activity from bots, fraud and other automated abuse across digital advertising, web and mobile applications, accounts and transactions. Its core offering is the Human Defense Platform, a modular SaaS platform that combines large-scale telemetry, deterministic decisioning and real-time enforcement to protect programmatic advertising, account login flows, client-side environments and AI-driven traffic. The company makes money through enterprise software contracts for platform modules such as ad fraud defence, ad quality, cyberfraud defence and client-side protection. Its paying customers are enterprises, ad platforms, publishers, advertisers, agencies and security teams that need to reduce invalid traffic, protect ad spend, stop account takeover and manage abusive automated interactions.
Company news briefing
Briefing updated:
Building on its Forrester Wave leadership and the launch of its Ad Integrity Suite, HUMAN Security has expanded its focus on emerging bot and AI agent threats across the digital advertising ecosystem. The company recently highlighted the surging volume of stealth crawlers and AI shopping agents alongside its ongoing collaboration with Amazon Ads to combat made-for-advertising threats, following the successful disruption of the 'NewsJunkie' CTV device-spoofing operation by its Satori research team.
Business model & monetisation
The company primarily uses a SaaS / software subscription model through customised enterprise contracts. Pricing is based on deployment scope such as traffic volume, protected endpoints, channels covered, feature tiers and analytics or API usage. Commercial expansion likely comes from modular upsells across ad protection, cyberfraud defence, client-side defence and AI traffic governance.
- Human Defense Platform subscriptions
- Software Subscription
- Ad fraud and ad quality modules
- Software Subscription
- Cyberfraud and account protection modules
- Software Subscription
- API, analytics and data export usage
- Pay-per-Use
- Implementation and customer support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
HUMAN
IAB vendor record: 431
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 2
Products & market categories
Competitors & alternatives
- CHEQ
B2B SaaS for traffic quality, fraud prevention and privacy control.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Jamloop Launches Verified Supply for CTV Transparency
CTV · Recorded impact score: 3/5
Jamloop, a performance CTV advertising platform, announced the launch of Jamloop Verified Supply, a new standard for sourcing, evaluating, and reporting streaming TV inventory. The initiative combines direct publisher relationships, granular campaign delivery data, and independent validation by Jounce Media. Verified Supply provides advertisers with channel-level reporting, show-level detail, impression timing, frequency, and geographic delivery data, along with access to log-level data for deeper analysis. Independent analysis by Jounce Media found that 98% of audited spend across Jamloop's supply partners was classified as premium direct. The offering applies across managed, co-managed, self-service, and white-label buying modes, with additional controls like allowlists, blocklists, and third-party IVT monitoring available.
- Jamloop launched Jamloop Verified Supply, a new CTV inventory standard.
- The standard combines direct supply, transparent delivery, and independent validation.
HUMAN Blog: New Posts on Agentic Traffic, AI Agent Trust, and More
Recorded impact score: 3.5/5
The blog page now features new posts including 'State of Agentic Traffic – August 2026: Agentic Traffic Grows 27%, Reaches New High as Codex Debuts Strongly', 'Evaluating AI Agent Trust: HUMAN’s Agent Trust Levels', 'What happens when cybersecurity researchers intentionally take the bait from a scammer?', 'When the Ad Is Real but the Checkout Is a Trap: A Magecart-Style Campaign Skimming Live Storefronts', and 'Tracing MFA to the Source: How Amazon Ads and HUMAN Are Protecting the Open Internet'.
HUMAN Launches Ad Integrity Suite, the Modern Alternative to Legacy Ad Verification
Recorded impact score: 4/5
HUMAN Security announces the launch of its Ad Integrity Suite, a modern alternative to legacy ad verification, and is recognized as a Leader in The Forrester Wave™ for Bot and Agent Trust Management Software, Q2 2026.
HUMAN Launches Ad Integrity Suite, Named a Leader in Forrester Wave and #1 in G2 Summer 2026 Grid for Bot Detection
Recorded impact score: 4/5
HUMAN is Named a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026; Customers rank HUMAN #1 in G2’s Summer 2026 Grid for Bot Detection and Mitigation; HUMAN launches Ad Integrity Suite, the modern alternative to legacy ad verification.
Tracing MFA to the Source: How Amazon Ads and HUMAN Are Protecting the Open Internet
Recorded impact score: 3.5/5
New blog post announcing a partnership between Amazon Ads and HUMAN to protect the open internet from made-for-advertising (MFA) threats.
Explore company relationships
Questions about HUMAN
What is HUMAN?
HUMAN is a private cybersecurity software company that helps organisations detect and stop bots, fraud, account abuse and malicious advertising activity.
Who uses HUMAN?
Its customers are enterprises, publishers, ad platforms, advertisers, agencies, digital platforms and security teams that need to protect traffic, accounts and transactions.
How does HUMAN make money?
HUMAN makes money through recurring enterprise SaaS contracts for modular security products, with pricing tied to deployment scale, traffic volume, protected surfaces and feature usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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