Observed Signal · Oct 7, 2026 · Market Signal · Source: Screencore · Impact: 4/5
Introducing Screencore SSP for Smarter Publisher Monetization
Discover Screencore SSP, a supply-side platform connecting publishers with premium demand across web, mobile, in-app, video and CTV. Explore yield optimization, SDK integration and transparent auctions.
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Why Political Advertising Could Put Premium Inventory Under Pressure
Political ad spending is rising ahead of the 2026 U.S. elections. See why CTV and premium programmatic inventory could face greater demand and pricing pressure.
Why Political Advertising Could Put Premium Inventory Under Pressure
Political ad spending is rising ahead of the 2026 U.S. elections. See why CTV and premium programmatic inventory could face greater demand and pricing pressure.
BidSafe One and Screencore Partner for Privacy-Ready Ad Monetization
BidSafe One, an ad tech vendor, has formed a partnership with Screencore, a publisher monetization platform, to support privacy-ready ad tech monetization. The collaboration aims to integrate privacy-focused solutions, likely leveraging IAB TCF compliance and first-party data strategies, to help publishers and advertisers navigate the evolving ad tech landscape. Specific details about the partnership's mechanics, such as the exact technologies or data integrations, were not disclosed in the article. The announcement comes amidst ongoing shifts towards stricter privacy regulations and the deprecation of third-party cookies, making such partnerships increasingly relevant for monetization.
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