Media Quality & Ad Verification · AdTech Vendor
GeoEdge
Ad quality and malvertising protection for publishers and ad platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Five Media Marketing Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 7 Florinis Street, Nicosia, Cyprus
- Company size
- 10–49
- Market cluster / sector
- Media Quality & Ad Verification
- Market role
- AdTech Vendor
- Official website
- geoedge.com
What GeoEdge does
GeoEdge sells proprietary ad quality, verification and security software to businesses in the digital advertising supply chain. The platform is embedded into publisher and platform workflows to scan creatives, URLs, landing pages and live inventory, then flag or block harmful ads before or during delivery. Value is created by reducing malvertising incidents, protecting revenue, lowering manual QA effort and helping customers enforce brand safety and policy standards at scale.
Category differentiation
GeoEdge is an ad quality and security software vendor for the digital advertising supply chain, not a geolocation, mapping or geographic analytics company. It is closer to ad verification competitors such as Confiant, The Media Trust, DoubleVerify and IAS than to martech or cyber-security vendors serving general IT estates.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GeoEdge is a Cyprus-based B2B ad quality and security software company operating under the legal entity Five Media Marketing Limited. It provides SaaS tools that help digital publishers, SSPs, ad exchanges, ad networks and other programmatic platforms detect, verify and block malicious, deceptive or low-quality advertising in real time across web, in-app and CTV environments. The company makes money through recurring software subscriptions for continuous monitoring, pre-approval checks, creative QA automation and CTV verification. Its value proposition is to protect monetisation, reduce operational risk and preserve user experience by preventing unsafe creatives, redirects, phishing links and policy violations from reaching end users.
Company news briefing
Briefing updated:
GeoEdge has strengthened its global ad security position through a strategic partnership with BIGO Ads and the successful validation of its AppHarbr solution. A performance review with Wizz App confirmed AppHarbr analysed four billion ads over twelve months, effectively blocking malvertising and inappropriate content to maintain community standards. Additionally, the company continues to provide critical threat intelligence, recently unmasking a WebAssembly-powered mobile fraud campaign. These developments occur alongside a refresh of executive representation, with Amnon Siev continuing as CEO.
Business model & monetisation
The company uses a recurring SaaS subscription model. Commercial packaging is tiered by monitoring scale and product scope, with fees likely linked to factors such as impression volume, number of domains or apps protected, channels covered, feature access, integrations and support level. Additional monetisation comes from higher-value enterprise deployments covering ongoing protection, CTV verification, pre-approval workflows and advanced reporting.
- Core ad quality and security monitoring platform
- SaaS subscription
- CTV verification and SafeStream workflows
- SaaS subscription
- Pre-approval verification and creative QA automation
- SaaS subscription
- URL and landing-page threat protection
- SaaS subscription
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
GeoEdge
IAB vendor record: 845
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across GeoEdge's competitive landscape.
Ad security and verification software for publishers and media platforms.
Ad security and quality software for programmatic advertising.
Adtech platform for media quality measurement and verification.
Verified ad serving and programmatic monetisation platform for advertisers and publishers.
Ad verification software for fraud, brand safety and attention measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Agentic Media Buying Needs Malware Guardrails: PropellerAds View
Agentic Advertising · Recorded impact score: 2/5
As agentic AI takes on more media buying decisions, PropellerAds' Head of Marketing argues that performance optimization must be paired with security signals. Citing IAB research, 96% of buyers are aware of agentic AI, and 66% are increasing focus on it. PropellerAds' own Q2 2026 ads safety data shows a rise in malware-related rejections, from 23.3% to 45.9% of all rejected campaigns, while total rejections fell 42%. Cloaking remains persistent at 67.3% of advertiser suspensions. The author advocates for integrating security signals into the decision loop, using a 'second set of traffic lights' approach. Human review should focus on ambiguous cases, and agents should have audit trails for explainability. The piece reflects PropellerAds' perspective as a sponsor, not market-wide data.
- 96% of buyers are aware of agentic AI for ad buying (IAB 2026 Outlook).
- 66% of buyers are increasing focus on agentic AI for ad buying and campaign execution.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| VP Security & Research(VP) | Security & Research | Tel Aviv, Israel | |
| Product Marketing Manager(Senior) | Marketing | Tel Aviv, Israel | |
| Business Development Associate(Entry-level) | Sales & Business Development | Tel Aviv, Israel |
Explore company relationships
Questions about GeoEdge
What is GeoEdge?
GeoEdge is a B2B ad quality and security software platform that helps publishers and ad platforms detect and block malicious, deceptive and non-compliant advertising.
Who uses GeoEdge?
Its main users are digital publishers, SSPs, ad exchanges, ad networks, CTV platforms, ad operations teams and other programmatic infrastructure providers.
How does GeoEdge make money?
It primarily makes money through recurring SaaS subscriptions for ad verification, ongoing protection, creative QA, pre-approval checks and CTV-focused verification.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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