The Media Trust

The company operates an enterprise B2B software and services model centred on digital trust and safety for advertising and web/app experiences. Its core value creation comes from continuously scanning real user experiences via a large device and persona footprint, classifying threats and compliance issues, and enabling automated enforcement (blocking, QA, verification, governance). This telemetry supports safer monetisation for publishers and platforms, reduced fraud and compliance risk for advertisers and enterprises, and lower manual QA overhead for operations teams. Revenue is generated via ongoing licences to its SaaS modules, often bundled as always-on monitoring and enforcement, with optional managed-service support, analyst-maintained threat lists, and integrations into existing adtech and workflow systems.

MediaTrust (operating as TMT Digital, Inc.) is a US-based enterprise software company focused on digital trust and safety for online advertising and consumer-facing websites and apps. It provides client-side scanning, monitoring and real-time protection tools that detect and block malware, unsafe or non-compliant adverts, and problematic third-party behaviours across publishers, adtech platforms, advertisers and large enterprises.

The company generates revenue primarily through subscription-based SaaS products and associated managed services built on its core scanning platform. Its customers are digital publishers, adtech supply platforms, advertisers, agencies, and enterprises that operate websites and apps and need continuous advert quality, security, privacy and compliance oversight, as well as automated campaign and creative verification.