Adloox

Adloox created value by helping media buyers reduce waste and improve campaign quality in programmatic advertising. Its platform combined measurement, analytics and enforcement capabilities across pre-bid and post-bid workflows, allowing customers to block unsuitable inventory, detect invalid traffic, measure viewability and assess attention. Revenue was generated through B2B software and usage-based verification fees embedded into campaign execution and reporting.

Adloox is a French ad verification and measurement software company, now acquired by Scope3. Its platform provides advertisers, agencies, programmatic buyers and some publishers with tools to measure and improve media quality across digital campaigns, including viewability, fraud detection, brand safety, attention scoring and campaign analytics across display, video, mobile app and connected TV environments.

The business model is B2B software sold into programmatic advertising workflows. Adloox generated revenue from verification and measurement services tied to campaign activity, typically through usage-based fees linked to measured impressions or media volume. Its value proposition centred on combining multiple verification layers in one platform, integrating with major buying platforms such as DV360, and using proprietary machine learning to classify inventory quality and support optimisation decisions.