Adloox
Ad verification and measurement software for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adloox S.A.S.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 28 Rue de Châteaudun, 75009 Paris
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adloox.com
What Adloox does
Adloox created value by helping media buyers reduce waste and improve campaign quality in programmatic advertising. Its platform combined measurement, analytics and enforcement capabilities across pre-bid and post-bid workflows, allowing customers to block unsuitable inventory, detect invalid traffic, measure viewability and assess attention. Revenue was generated through B2B software and usage-based verification fees embedded into campaign execution and reporting.
Category differentiation
Adloox is an ad verification and measurement software provider, not a DSP, ad network or media agency. It is also not a consumer app; its products are bought by advertisers, agencies and programmatic media teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adloox is a French ad verification and measurement software company, now acquired by Scope3. Its platform provides advertisers, agencies, programmatic buyers and some publishers with tools to measure and improve media quality across digital campaigns, including viewability, fraud detection, brand safety, attention scoring and campaign analytics across display, video, mobile app and connected TV environments. The business model is B2B software sold into programmatic advertising workflows. Adloox generated revenue from verification and measurement services tied to campaign activity, typically through usage-based fees linked to measured impressions or media volume. Its value proposition centred on combining multiple verification layers in one platform, integrating with major buying platforms such as DV360, and using proprietary machine learning to classify inventory quality and support optimisation decisions.
Company news briefing
Briefing updated:
Following its divestment by Scope3 to Peer39, Adloox continues its integration into Peer39's verification stack. This transaction occurred as Scope3 pivoted towards agentic AI infrastructure, a shift that has deprioritised sustainability across the wider ad-tech sector. To maintain technical continuity during this transition, Adloox has updated its adapter support in the Prebid.js 11.22.0 release, ensuring its invalid traffic and viewability detection tools remain seamlessly integrated for programmatic buyers.
Business model & monetisation
Adloox monetised primarily through a SaaS-style ad verification model with variable pricing tied to campaign activity, such as CPM-, impression- or verification-volume-based fees. Commercial value increased when customers activated multiple modules, including fraud prevention, brand safety, viewability, attention and analytics, and when Adloox was embedded into DSP workflows for pre-bid targeting and post-bid measurement.
- Ad verification platform fees
- Software Subscription
- Usage-based impression or media-volume measurement charges
- Pay-per-Use
- Brand safety and fraud prevention modules
- Software Subscription
- Attention and analytics modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SCOPE3 SAS
IAB vendor record: 93
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sustainability Retreats in AdTech as Agentic AI Rises
Sustainability · Recorded impact score: 3/5
An ExchangeWire column by Paul Evans argues that sustainability has been deprioritized across ad tech as the sector pivots toward agentic AI and related infrastructure. The piece highlights the sale of Adloox by Scope3 to Peer39, observations from Cannes where major firms showcased agent-to-agent advertising, and survey data showing declines in ESG disclosure and sustainable creative. It also notes rising industry emissions — citing Amazon's 2025 greenhouse gas increase — and warns that building agentic AI capabilities may increase the sector's carbon footprint even as sustainability frameworks and toolkits (e.g., Ad Net Zero v1.3) continue to be developed.
- In early June, Scope3 sold its ad verification business, Adloox, to Peer39.
- Scope3 had acquired Adloox 18 months earlier to combine verification with carbon measurement and reduce wasted inventory at the point of trade.
Explore company relationships
Questions about Adloox
What is Adloox?
Adloox is an ad verification and measurement software company that provides viewability, fraud detection, brand safety, attention and analytics tools for programmatic advertising. It was acquired by Scope3 in 2024.
Who uses Adloox?
Its users are primarily advertisers, media agencies, programmatic buyers and some publishers that need independent measurement and media quality controls across digital campaigns.
How does Adloox make money?
It makes money through B2B software and usage-based verification fees, typically tied to measured impressions, media volume or activated verification modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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