Adloox
Adloox is a ad verification and measurement software for programmatic advertising.
Analyst Perspective
Adloox is a French ad verification and measurement software company, now acquired by Scope3. Its platform provides advertisers, agencies, programmatic buyers and some publishers with tools to measure and improve media quality across digital campaigns, including viewability, fraud detection, brand safety, attention scoring and campaign analytics across display, video, mobile app and connected TV environments. The business model is B2B software sold into programmatic advertising workflows. Adloox generated revenue from verification and measurement services tied to campaign activity, typically through usage-based fees linked to measured impressions or media volume. Its value proposition centred on combining multiple verification layers in one platform, integrating with major buying platforms such as DV360, and using proprietary machine learning to classify inventory quality and support optimisation decisions.
Analyst Signal Briefing
Updated: 30 Jul 2026Following the completion of its acquisition by Peer39 on 2 June 2026, Adloox has been integrated to provide a unified, MRC-accredited verification stack across walled gardens, CTV, and the open web. This divestment by Scope3 facilitates the development of a "universal signal layer" essential for validated, agentic media buying. By incorporating Adloox’s invalid traffic and viewability detection into Peer39’s infrastructure, the company has successfully expanded its measurement capabilities within Google DV360 and Meta environments, while maintaining technical interoperability through updated adapters in industry frameworks like Prebid.js.
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Key insights about Adloox
Category Differentiation
Adloox is an ad verification and measurement software provider, not a DSP, ad network or media agency. It is also not a consumer app; its products are bought by advertisers, agencies and programmatic media teams.
Adloox: About
Adloox created value by helping media buyers reduce waste and improve campaign quality in programmatic advertising. Its platform combined measurement, analytics and enforcement capabilities across pre-bid and post-bid workflows, allowing customers to block unsuitable inventory, detect invalid traffic, measure viewability and assess attention. Revenue was generated through B2B software and usage-based verification fees embedded into campaign execution and reporting.
How Adloox Works & Monetises
Business model analysis and core revenue streams
Adloox monetised primarily through a SaaS-style ad verification model with variable pricing tied to campaign activity, such as CPM-, impression- or verification-volume-based fees. Commercial value increased when customers activated multiple modules, including fraud prevention, brand safety, viewability, attention and analytics, and when Adloox was embedded into DSP workflows for pre-bid targeting and post-bid measurement.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Adloox)
Sustainability Retreats in AdTech as Agentic AI Rises
An ExchangeWire column by Paul Evans argues that sustainability has been deprioritized across ad tech as the sector pivots toward agentic AI and related infrastructure. The piece highlights the sale of Adloox by Scope3 to Peer39, observations from Cannes where major firms showcased agent-to-agent advertising, and survey data showing declines in ESG disclosure and sustainable creative. It also notes rising industry emissions — citing Amazon's 2025 greenhouse gas increase — and warns that building agentic AI capabilities may increase the sector's carbon footprint even as sustainability frameworks and toolkits (e.g., Ad Net Zero v1.3) continue to be developed.
Read original sourcePrebid.js 11.22.0 Released
Prebid.js 11.22.0 was published on 2026-07-01 (commit eab36d8). The release includes core maintenance (linting and cleanup), dependency bumps, new features such as a bidResponseFilter for declaring disallowed bid values and the initial release of a 'Stack Up' RTD module, and multiple adapter/RTD/analytics updates (examples: Start.io, IAS, Adloox, Attekmi/Adnex). Source archives for the tag were published alongside the release.
Read original sourcePeer39 Acquires Adloox, Unifies Verification Signals
Peer39 completed the acquisition of Adloox from Scope3 (transaction closed June 2; terms undisclosed), giving Peer39 MRC-accredited impression-level verification across Google DV360, Meta, Connected TV (CTV) and the open web in a single stack. Peer39 already processes billions of daily bid requests across CTV and open-web environments; Adloox adds a walled‑garden verification credential the company previously lacked. The article frames the acquisition as a bet on the "signal layer": as programmatic buying becomes more autonomous, independent verification and signal quality become the ground truth agents will rely on. Scope3 divested Adloox to focus on its Interchange platform for agentic media buying. Peer39’s unified verification capability positions it as an infrastructure-level choice for agencies and brands whose automated buying systems will depend on validated signals.
Read original sourceAdloox: Frequently Asked Questions
What is Adloox?
Adloox is an ad verification and measurement software company that provides viewability, fraud detection, brand safety, attention and analytics tools for programmatic advertising. It was acquired by Scope3 in 2024.
Who uses Adloox?
Its users are primarily advertisers, media agencies, programmatic buyers and some publishers that need independent measurement and media quality controls across digital campaigns.
How does Adloox make money?
It makes money through B2B software and usage-based verification fees, typically tied to measured impressions, media volume or activated verification modules.
Company Facts
- Founded
- 2009
- Headquarters
- 28 Rue de Châteaudun, 75009 Paris
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- adloox.com