Media Quality & Ad Verification · AdTech Vendor · Data Provider / Broker
Pixalate
Ad verification and fraud analytics for programmatic media quality.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pixalate, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 1775 Greensboro Station Place, Suite 425, McLean, VA 22102, United States
- Company size
- 50–200
- Market cluster / sector
- Media Quality & Ad Verification
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- pixalate.com
What Pixalate does
Pixalate operates a B2B software and data business within adtech. It ingests large-scale telemetry and bidstream signals across CTV, in-app and web environments, then packages that intelligence into analytics dashboards, APIs, pre-bid blocking tools and benchmark data products. Customers use these products to validate impressions, block invalid traffic, assess inventory quality, improve supply-path decisions and support privacy and compliance workflows.
Category differentiation
Pixalate is an ad verification and programmatic media quality vendor, not a DSP, SSP or ad network. It competes more directly with independent measurement and fraud-detection providers than with media buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pixalate is a private US adtech vendor focused on ad fraud detection, advertising quality measurement and programmatic supply-chain transparency. Its platform covers Connected TV, mobile apps and websites, offering post-bid analytics, pre-bid blocking, inventory discovery, compliance analysis and ranking datasets used to evaluate media quality and reduce invalid traffic risk. The company sells primarily to advertisers, agencies, DSPs, SSPs, exchanges, ad networks, publishers and programmatic media teams. It generates revenue through enterprise software subscriptions, flat-rate protection products and licensed data assets such as trust indexes and rankings. Its value proposition is independent verification at scale, including MRC-accredited measurement and large monitoring coverage across apps, domains and OTT devices.
Company news briefing
Briefing updated:
Pixalate has further enhanced its dual-protocol ad fraud protection by launching the industry's first pre-bid IPv6 data centre blocklist covering over 3,000 global cloud providers, including Alibaba and Tencent. To bolster compliance and cross-platform transparency, the company released its Q2 2026 Ad SDK Trust Index 1.0 for app developer audits alongside the July 2026 OpenEPG™ Index, which ranks more than 532,100 streaming TV shows. These developments complement ongoing research into Connected TV bundle ID spoofing mechanics and abandoned mobile applications.
Business model & monetisation
Pixalate monetises mainly via B2B SaaS subscriptions and data licensing. Core analytics and media quality products are sold as enterprise software with dashboard and API access, while its Blocking product uses a flat-rate commercial model for SSPs, exchanges and DSPs. It also commercialises proprietary rankings and trust indexes as licensable data assets for planning, benchmarking, compliance and supply-chain evaluation.
- Analytics platform subscriptions
- Software Subscription
- Pre-bid blocking product
- Software Subscription
- API access and data feeds
- Pay-per-Use
- Trust indexes, rankings and benchmark datasets
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Pixalate, Inc.
IAB vendor record: 384
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1
Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Pixalate's competitive landscape.
Adtech platform for media quality, measurement and optimisation.
Inventory quality and monetisation software for publishers and programmatic buyers.
Cybersecurity SaaS for bot, fraud and ad quality protection.
Ad verification software for fraud, brand safety and attention measurement.
Publisher intelligence and ad quality software for programmatic buyers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Pixalate Launches Ad Fraud API v3.0, Returns Ad Fraud Reason Codes for 46 IVT Types, Incl. the Industry’s First for SSAI Spoofing & Fraudulent Bundle IDs, Plus Fraud Scores Across 375K+ CTV Bundle IDs
Recorded impact score: 4/5
Pixalate has launched Ad Fraud API v3.0, which returns ad fraud reason codes for 46 IVT types, including the industry's first for SSAI spoofing and fraudulent bundle IDs, plus fraud scores across 375K+ CTV bundle IDs.
Pixalate Unveils Ad Fraud 'Clawback Warnings' Across 17.5M+ Programmatic Publishers to Equip SSP Inventory Quality Teams for Publisher Screening & Due Diligence
Recorded impact score: 4/5
Pixalate has introduced new 'Clawback Warnings' for over 17.5 million programmatic publishers, aimed at helping SSP inventory quality teams with publisher screening and due diligence.
Pixalate Launches OpenEPG DB™ 1.0 & Pre-Bid API for CTV Open Programmatic Advertising
Recorded impact score: 4/5
Pixalate launches OpenEPG DB™ 1.0 & Pre-Bid API for CTV open programmatic advertising, mapping 580K+ shows and 13.9K+ channels, including Tubi, Samsung TV Plus, and The Roku Channel, with zero publisher opt-in.
Pixalate’s Q2 2026 Global Connected TV Device Market Share Report: Roku Leads Globally, Jio No. 1 in APAC, Samsung Smart TV leads in EMEA
Recorded impact score: 3.5/5
Pixalate released its Q2 2026 Global Connected TV Device Market Share Report, highlighting Roku's global leadership, Jio's top position in APAC, and Samsung Smart TV's lead in EMEA.
Pixalate Unveils Q2 2026 Ad SDK Trust Index 1.0: Independent Source-Code Ratings Let App Developers Audit 698 Ad & Data Broker SDKs for FTC Section 5 & App Store Compliance Violation Risks
Recorded impact score: 3.5/5
Pixalate has released the Q2 2026 Ad SDK Trust Index 1.0, providing independent source-code ratings for 698 ad and data broker SDKs to help app developers assess compliance risks under FTC Section 5 and app store policies.
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Questions about Pixalate
What is Pixalate?
Pixalate is a B2B adtech company that provides fraud detection, ad quality measurement, compliance analytics and supply-path transparency tools for programmatic advertising.
Who uses Pixalate?
Its users are advertisers, agencies, DSPs, SSPs, exchanges, ad networks, publishers and programmatic media teams that need verification and inventory quality intelligence.
How does Pixalate make money?
It makes money through enterprise software subscriptions, flat-rate blocking products, API and data access, and licensed trust indexes and ranking datasets.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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