Pixalate

The company operates an enterprise software and data platform that ingests programmatic advertising telemetry across CTV, mobile apps and websites, applies invalid traffic, brand safety and compliance detection, and converts these into ratings, risk scores and analytics. Value is created by helping buyers and sellers in the ad supply chain reduce spend on fraudulent or non‑compliant inventory, manage media quality and inform supply‑path decisions.

Revenue is generated through recurring licences to its analytics platform and Media Ratings Terminal, contracted access to developer and media ratings via APIs, and enterprise agreements for pre‑bid blocking services. The company also supports partner integrations with DSPs, SSPs, networks and measurement vendors, positioning its data as an infrastructure component in the adtech ecosystem.

Pixalate is an advertising technology and analytics company focused on invalid traffic (IVT) and compliance risk in programmatic advertising across connected TV (CTV), mobile apps and the open web. It offers a risk management and analytics platform that rates publishers and apps, provides fraud detection and pre‑bid blocking, and exposes reputation and risk data via APIs.

The company generates revenue from enterprise contracts for access to its analytics dashboards, fraud blocking services, and data APIs, primarily serving demand‑side platforms, ad exchanges, agencies, large advertisers, media owners and related intermediaries that need to measure and mitigate ad fraud, improve brand safety, and manage privacy and compliance risk in digital advertising supply chains.