Screencore
Screencore is a cTV-first programmatic adtech platform with DSP, SSP and managed services.
Analyst Perspective
Screencore is a Poland-based adtech company operating a connected advertising platform with both demand-side and supply-side capabilities. Its core products include a DSP for advertisers and agencies, an SSP for publishers and media owners, and a broader full-stack platform that combines buying, selling and analytics across CTV, video, display and mobile inventory. The company also offers managed services for advertisers and publishers alongside its software platform. The business makes money through programmatic transaction fees and platform usage embedded in media buying and inventory monetisation, with additional service revenue from managed campaign execution and publisher monetisation support. Its paying customers are business users rather than consumers: advertisers, agencies, trading desks, publishers, media owners and ad operations teams.
Analyst Signal Briefing
Archived (Stand: 30 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Screencore has launched SuiteDSP, a next-generation platform designed to modernise the traditional demand-side model by positioning AI as foundational infrastructure rather than a secondary feature. Headquartered in Warsaw and Singapore, the firm is further extending its programmatic ecosystem into Connected TV through the introduction of agentic TV buying. This development utilises AI agents to automate and optimise advertising transactions, reinforcing a strategic transition towards deep-tier automation and data intelligence across its global operations.
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Key insights about Screencore
Category Differentiation
Screencore is an adtech company offering programmatic media buying and inventory monetisation infrastructure. It is not a consumer streaming app, digital signage vendor or screen hardware business.
Screencore: About
Screencore operates a hybrid adtech model combining software infrastructure and managed execution. On the buy side, it provides a DSP that lets advertisers and agencies purchase media programmatically across multiple digital channels. On the sell side, it provides an SSP and publisher monetisation tools that connect inventory to demand sources and optimise yield. Around this software layer, the company also sells managed services to clients that want hands-on campaign management or monetisation support rather than self-serve usage alone.
How Screencore Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through programmatic take-rates on media spend and publisher monetisation flows, supplemented by software-style platform usage. Advertiser-side revenue is likely tied to spend managed through the DSP, while publisher-side revenue is tied to a percentage of monetised inventory via the SSP. Screencore also appears to generate service fees for managed campaign delivery, optimisation and publisher onboarding or monetisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Screencore)
Why Privacy-Ready Programmatic Infrastructure Is the Future of AdTech
New blog post discussing the importance of privacy-ready infrastructure in programmatic advertising, categorized as News on Screencore's blog.
Read original sourceGeoEdge and Screencore Unite for Safer Ad Ecosystem
GeoEdge, a global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance by delivering secure, high-impact ad experiences. The integration embeds GeoEdge’s protection technology into Screencore’s global platform, enabling pre-delivery vetting of each ad to block malicious, policy-violating, or technically problematic creatives and safeguard inventory. The collaboration aims to improve safety, integrity, and user experience across all immersive ad formats, connecting more than 300 buyers with over 30,000 publishers worldwide and delivering more reliable, brand-safe campaigns. Executives note that automated ad integrity is now at the core of Screencore’s platform, enabling campaigns to run safely while enhancing performance. Publishers gain premium inventory and higher CPMs; advertisers gain transparency and confidence in verified environments; ad operations teams save time previously spent on manual reviews. The partnership is framed as advancing trust and growth in a healthier programmatic ecosystem.
Read original sourceGeoEdge and Screencore Boost Ad Quality for Trusted Marketplace
GeoEdge und Screencore kündigen eine Partnerschaft an, um Ad-Quality nativ im Screencore-Marktplatz zu verankern. GeoEdges Echtzeitschutz prüft jede Ausspielung vor dem Rendering und blockiert Malware, policy‑verletzende oder technisch fehlerhafte Creatives. Screencore verbindet laut Mitteilung über 300 Käufer mit mehr als 30.000 Publishern und will so eine vertrauenswürdige, leistungsstarke Supply aufbauen – insbesondere für immersive Formate (Video/CTV). Erwartete Effekte: höhere CPMs, stabilere User Experience für Publisher, mehr Transparenz für Advertiser und weniger manueller Aufwand im AdOps. Einordnung: Ad‑Quality verlagert sich weiter „in die Supply“, was Buyer‑Vertrauen und SPO‑Entscheidungen beeinflusst – relevant für Anbieter, die auf hochwertige, datensparsame Inventarquellen setzen. citeturn1search3
Read original sourceScreencore: Frequently Asked Questions
What is Screencore?
Screencore is a Polish adtech company offering a DSP, SSP and connected advertising platform for programmatic media buying and publisher monetisation.
Who uses Screencore?
Its customers are advertisers, media agencies, trading desks, publishers, media owners and ad operations teams.
How does Screencore make money?
It earns revenue from programmatic transaction fees, platform usage and managed service fees for campaign execution and publisher monetisation.
Company Facts
- Founded
- 2022
- Headquarters
- ul. Kielecka 41A/8, 02-530 Warsaw, Poland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- screencore.io