Screencore
Screencore is a cTV-first programmatic adtech platform with DSP, SSP and managed services.
Analyst Perspective
Screencore is a Poland-based adtech company operating a connected advertising platform with both demand-side and supply-side capabilities. Its core products include a DSP for advertisers and agencies, an SSP for publishers and media owners, and a broader full-stack platform that combines buying, selling and analytics across CTV, video, display and mobile inventory. The company also offers managed services for advertisers and publishers alongside its software platform. The business makes money through programmatic transaction fees and platform usage embedded in media buying and inventory monetisation, with additional service revenue from managed campaign execution and publisher monetisation support. Its paying customers are business users rather than consumers: advertisers, agencies, trading desks, publishers, media owners and ad operations teams.
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Key insights about Screencore
Category Differentiation
Screencore is an adtech company offering programmatic media buying and inventory monetisation infrastructure. It is not a consumer streaming app, digital signage vendor or screen hardware business.
Screencore: About
Screencore operates a hybrid adtech model combining software infrastructure and managed execution. On the buy side, it provides a DSP that lets advertisers and agencies purchase media programmatically across multiple digital channels. On the sell side, it provides an SSP and publisher monetisation tools that connect inventory to demand sources and optimise yield. Around this software layer, the company also sells managed services to clients that want hands-on campaign management or monetisation support rather than self-serve usage alone.
How Screencore Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through programmatic take-rates on media spend and publisher monetisation flows, supplemented by software-style platform usage. Advertiser-side revenue is likely tied to spend managed through the DSP, while publisher-side revenue is tied to a percentage of monetised inventory via the SSP. Screencore also appears to generate service fees for managed campaign delivery, optimisation and publisher onboarding or monetisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Screencore)
Agentic TV Buying Is Coming: How AI Agents Will Transform CTV Advertising
This article discusses the upcoming transformation in CTV advertising through the use of AI agents in TV buying.
Read original sourceMeet SuiteDSP: Why the DSP Model Needed a Reset
This article discusses the launch of SuiteDSP and the need for a reset in the DSP model.
Read original sourceCompany Overview and Mission
Screencore is a next-generation programmatic platform that combines advanced automation, data intelligence, and creative technology to deliver meaningful ad experiences. The company is headquartered in Warsaw and Singapore, indicating a global presence.
Read original sourceScreencore: Frequently Asked Questions
What is Screencore?
Screencore is a Polish adtech company offering a DSP, SSP and connected advertising platform for programmatic media buying and publisher monetisation.
Who uses Screencore?
Its customers are advertisers, media agencies, trading desks, publishers, media owners and ad operations teams.
How does Screencore make money?
It earns revenue from programmatic transaction fees, platform usage and managed service fees for campaign execution and publisher monetisation.
Company Facts
- Founded
- 2022
- Headquarters
- ul. Kielecka 41A/8, 02-530 Warsaw, Poland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- screencore.io