Nexxen

The company operates a two‑sided, software‑driven advertising marketplace focused on digital video and CTV. On the buy side, brands, agencies and other media buyers use its demand‑side platform and data tools to plan and execute programmatic campaigns across CTV, online video and display inventory. On the sell side, publishers, broadcasters and streaming services use its supply‑side platform, ad server and yield tools to manage, package and monetise their inventory via direct and programmatic deals.

Value is created by providing addressable reach, audience data, identity resolution and measurement across linear and streaming environments, and by improving yield and workflow efficiency for both buyers and sellers. The company also exposes its data platform and audience tools as licensable products, and is integrating AI‑based assistants to automate optimisation and planning across this stack.

Nexxen International Ltd is an Israel‑headquartered advertising technology company focused on digital video and connected TV (CTV). It operates a unified programmatic stack comprising a demand‑side platform, supply‑side platform, ad server, data platform, identity graph and AI assistants used to plan, buy, sell and measure video and CTV advertising across linear and streaming environments.

The company earns revenue from brands, agencies and other media buyers using its demand‑side tools, and from publishers, broadcasters and streaming/FAST channels using its publisher‑side and ad‑serving products. It monetises via usage‑based platform fees on media spend, fixed CPMs, flat fees, data and audience licensing, and value‑added managed services such as campaign management and measurement. Customers are strictly business clients, not end‑consumers.