Nexxen

Nexxen operates a hybrid adtech platform model. On the demand side, it provides software and execution infrastructure for advertisers and agencies to buy programmatic media across CTV, video, display and in-app environments. On the supply side, it provides monetisation and ad-serving infrastructure for publishers, broadcasters and media owners. Around this transaction layer, it monetises data onboarding, audience activation, measurement, insights and selected creative services. The integrated stack allows Nexxen to capture value at multiple points in the advertising workflow while improving supply-path efficiency for customers.

Nexxen is a public adtech company that sells software and media infrastructure to advertisers, agencies, publishers and broadcasters. Its core offering is a unified platform spanning a demand-side platform, supply-side platform, ad server, data platform, measurement tools and creative services, with a particular focus on connected TV, video and cross-channel programmatic advertising. The company generates revenue from media spend fees, publisher-side transaction and revenue-share economics, data activation and licensing, and selected managed services.

The business is positioned as an independent full-stack alternative to larger ad platforms, combining buy-side activation, sell-side monetisation and proprietary data assets in one environment. Its products are used by media buyers to plan and optimise campaigns, and by publishers and broadcasters to monetise inventory, manage yield and access demand. AI capabilities are embedded as workflow and optimisation features rather than a standalone foundational model business.