Nexxen

Bridging TV and Ad Tech

AdExchanger senior editor Victoria McNally discusses the publisher's closer coverage of the TV industry and its overlap with ad tech in a podcast episode. The CTV Roundup newsletter was rebranded to Streamlined and increased to twice-weekly frequency to reach both ad tech and TV industry readers; McNally and Alyssa Boyle now manage the Cynopsis newsletter as well. The piece highlights how TV industry developments — including studio mergers, regulatory actions, and growth in sports programming — affect ad inventory and advertiser strategy. It also discusses progress toward programmatic "home screen" ads, citing recent advances from Samsung, Magnite and Nexxen and the remaining challenge of standardization.

Hybrid CMOs Combine AI Speed with Human Judgment

This Adweek analysis by François Bazini and Laurent Florès argues that while frontier AI models can rapidly draft polished marketing plans, they often mislead by summarizing rather than synthesizing, favoring novelty, prioritizing superficially attractive ideas over economically relevant ones, and importing best-practice playbooks without necessary context. The authors recommend a "hybrid CMO" approach that combines AI's speed and analytics with experienced human judgment—what they call "scar tissue" from past failures. Their practical method: use AI to draft plans, then rigorously probe the model for its choices and assumptions, and apply a personal set of review questions derived from an executive's experience to improve and validate strategy.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.