Nexxen

Nonprofit Uses First‑Party Data for Year‑Round Donor Targeting

Direct Relief partnered with agency Kindling Media and programmatic platform Nexxen to run a donor-acquisition and retention campaign in the Los Angeles market from mid-November 2025 through January. Nexxen built custom audiences by matching Direct Relief’s zip-code donation data to its Nexxen Discovery ID graph and combined that with third-party segments from TransUnion and Comscore. The campaign emphasized CTV (notably Peacock), used a Jane Lynch PSA, and applied cross-channel pixels to retarget ad-exposed viewers. Nexxen-driven audience segments produced 1,453 site visitors versus 1,236 from off-the-shelf third-party audiences. Direct Relief reported a 9.4% increase in donors and a 7.9% increase in revenue year-over-year. The case demonstrates how matched first-party data and a DSP ID graph can boost year-round fundraising beyond news-driven spikes in public attention.

Three Key Shifts Opening New Paths to World Cup Audiences

Three Key Shifts Opening New Paths to World Cup Audiences

GSTV Chooses Shinka Mediation Layer for Omnichannel Programmatic

On 2026-06-24 GSTV, the US national on-the-go video network, announced it has selected Shinka as its independent mediation layer. The agreement gives GSTV agnostic, omnichannel connectivity to multiple SSPs and DSPs (including Equativ, Madhive, Magnite, Nexxen and OOH Connect) to maximise programmatic yield across its national DOOH/video footprint. Shinka’s platform runs auctions outside traditional ad servers and provides real-time, bid-level transparency and a single neutral integration point. Under the partnership GSTV will receive real-time bid reporting, transparent auction mechanics and programmatic demand activation via Shinka’s infrastructure, with both companies aiming to drive incremental yield and operational efficiency.