EscalaX
Programmatic advertising platform spanning SSP, exchange and DSP.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADSGO SL
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Glorieta de Quevedo, 9, Madrid, Community of Madrid 28010, ES
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- escalax.io
What EscalaX does
The company creates value by connecting publishers' inventory with advertiser demand through proprietary programmatic infrastructure. On the supply side, it helps publishers monetise digital inventory across display, video, mobile web, in-app and CTV. On the demand side, it gives advertisers, agencies and media buyers automated access to OpenRTB inventory with optimisation and targeting tools. Revenue is generated from transaction-based economics embedded in media trading, supplemented by platform fees where applicable.
Category differentiation
EscalaX is a programmatic advertising technology vendor, not a media agency or publisher. It should be distinguished from broader martech or analytics tools because its core function is buying, selling and monetising ad inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EscalaX is the trading name of ADSGO SL, a Spain-based private AdTech company founded in 2023. It operates a programmatic advertising stack spanning an SSP, ad exchange and DSP, serving both the supply side and demand side of digital media transactions. Its products are positioned around cross-channel inventory monetisation, automated real-time bidding, audience-based deal creation, and controls for creative quality, brand safety and fraud prevention.
Business model & monetisation
EscalaX monetises primarily through programmatic transaction economics. The SSP and exchange likely earn revenue via publisher revenue share, auction take-rates, or spread on monetised inventory. The DSP likely charges advertisers and agencies through media-spend-based platform fees, trading margins, or other percentage take-rates linked to campaign execution. The overall model is closer to platform-based AdTech monetisation than pure SaaS licensing.
- Publisher inventory monetisation through SSP and exchange
- Percentage take-rate and revenue share
- Advertiser campaign execution through DSP
- Media-spend-based platform fee or trading margin
- Potential platform or service fees tied to integrations and managed setup
- SaaS or service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADSGO SL d/b/a ESCALAX
IAB vendor record: 1435
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 135 · escalax.io
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about EscalaX
What is EscalaX?
EscalaX is a programmatic advertising technology company operating an SSP, ad exchange and DSP for digital media trading.
Who uses EscalaX?
Digital publishers, media owners, advertisers, agencies and programmatic media buyers use its products.
How does EscalaX make money?
It primarily earns through programmatic take-rates, trading margins, revenue share and platform fees tied to media transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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