EscalaX
EscalaX is a programmatic advertising platform spanning SSP, exchange and DSP.
EscalaX operates in the AdTech Vendor segment.
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Distinction
EscalaX is a programmatic advertising technology vendor, not a media agency or publisher. It should be distinguished from broader martech or analytics tools because its core function is buying, selling and monetising ad inventory.
- Founded
- 2023
- Headquarters
- Glorieta de Quevedo, 9, Madrid, Community of Madrid 28010, ES
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about EscalaX
EscalaX: About
The company creates value by connecting publishers' inventory with advertiser demand through proprietary programmatic infrastructure. On the supply side, it helps publishers monetise digital inventory across display, video, mobile web, in-app and CTV. On the demand side, it gives advertisers, agencies and media buyers automated access to OpenRTB inventory with optimisation and targeting tools. Revenue is generated from transaction-based economics embedded in media trading, supplemented by platform fees where applicable.
Products & Services in Categories
Verified structural categorizations from the graph
EscalaX: Market Position
EscalaX is the trading name of ADSGO SL, a Spain-based private AdTech company founded in 2023. It operates a programmatic advertising stack spanning an SSP, ad exchange and DSP, serving both the supply side and demand side of digital media transactions. Its products are positioned around cross-channel inventory monetisation, automated real-time bidding, audience-based deal creation, and controls for creative quality, brand safety and fraud prevention.
EscalaX: Frequently Asked Questions
What is EscalaX?
EscalaX is a programmatic advertising technology company operating an SSP, ad exchange and DSP for digital media trading.
Who uses EscalaX?
Digital publishers, media owners, advertisers, agencies and programmatic media buyers use its products.
How does EscalaX make money?
It primarily earns through programmatic take-rates, trading margins, revenue share and platform fees tied to media transactions.
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