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COMPANY

Intenze

Intenze is a programmatic DSP and SSP platform for buyers and publishers.

Analyst Perspective

Intenze is a privately held AdTech company operating from Cyprus that provides programmatic advertising infrastructure to both media buyers and media owners. Its main products are a demand-side platform for advertisers and agencies, a supply-side platform for publishers and app developers, and an SDK for in-app ad integration and tracking. The company generates value by connecting buyers to inventory and sellers to demand, while adding campaign controls, reporting, fraud protection, yield optimisation, and privacy-first targeting capabilities. The business appears to monetise through a hybrid of software access and transaction-linked fees. On the demand side, advertisers and agencies likely pay platform fees or media-spend-based take rates; on the supply side, publishers and app developers likely pay through revenue share or platform take rates tied to monetised inventory. Its customers are businesses rather than consumers, specifically programmatic buyers, publishers, media owners, and app developers seeking omnichannel advertising execution or monetisation.

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Key insights about Intenze

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Category Differentiation

This company is an AdTech infrastructure provider, not the similarly named tattoo ink brand. It should also be distinguished from a pure ad network, as its materials point to DSP, SSP, and SDK platform products.

Intenze: About

Intenze runs a two-sided B2B AdTech model. It offers a DSP for advertisers, agencies, and trading teams to buy programmatic media across display, video, CTV, in-app, and audio, and an SSP for publishers, media owners, and app developers to monetise inventory through RTB, private marketplace connectivity, and demand aggregation. It also provides an SDK that helps app publishers integrate ad functionality, tracking, and partner connections. Value is created by improving campaign performance for buyers and fill rates and yield for sellers.

How Intenze Works & Monetises

Business model analysis and core revenue streams

Intenze uses a hybrid AdTech monetisation model. Its DSP offering likely monetises through media-spend-linked platform fees, mark-ups, or percentage take rates on bought inventory. Its SSP offering likely monetises through publisher revenue share or take rates tied to monetised impressions and yield uplift. The SDK may support the broader monetisation stack rather than function as a standalone revenue line, though enterprise integration or platform access fees may also apply. Overall pricing appears negotiated and usage-based rather than publicly tiered.

Revenue Channels

DSP media buying feesPercentage take-rate on advertiser spend or platform mark-up
SSP publisher monetisation feesRevenue share or take-rate on monetised inventory
Platform access and enterprise toolingSaaS / software subscription
SDK and integration supportBundled enablement or enterprise implementation fees

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Intenze)

IntenzeJun 2, 2026

Why You Should Stop Using Formats Randomly

Learn why random ad format selection can hurt campaign performance and how a smarter format strategy helps advertisers improve creative, measurement, and results.

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IntenzeMay 7, 2026

Planning Q2 campaigns? Here are 5 mistakes brands still make

Discover 5 common Q2 campaign planning mistakes brands still make, from poor pacing and weak creative to CTV complexity, media quality, and late measurement

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https://github.com/prebid/Prebid.js/releases.atomMay 1, 2026

Prebid.js 11.10.0 Released

Prebid.js v11.10.0 was released on 2026-05-01 via the prebid/Prebid.js GitHub repository. The release adds new bid adapters (initial Pigeoon adapter and a new cortex adapter), includes a bug fix for mergeConfig related to priceGranularity and mediaTypePriceGranularity, and contains multiple maintenance updates (adapter additions/changes, test stabilizations, and core dependency adjustments). Source code archives (zip and tar.gz) were published with the release.

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Intenze: Frequently Asked Questions

What is Intenze?

Intenze is a B2B programmatic advertising technology company offering a DSP, an SSP, and an SDK for digital media buying and inventory monetisation.

Who uses Intenze?

Its users are advertisers, media agencies, programmatic buyers, publishers, media owners, and app developers.

How does Intenze make money?

It likely earns revenue through spend-based DSP fees, SSP take rates or revenue share on monetised inventory, and possibly enterprise platform or integration fees.

Company Facts

Founded
2020
Headquarters
Evgeniou Ntelakroua, 3 CHRYSA COURT 3, Flat/Office A1, Limassol, CY
Core Segment
AdTech Vendor
Company Size
10–49
Official Link
intenze.co