Intenze

Intenze runs a two-sided B2B AdTech model. It offers a DSP for advertisers, agencies, and trading teams to buy programmatic media across display, video, CTV, in-app, and audio, and an SSP for publishers, media owners, and app developers to monetise inventory through RTB, private marketplace connectivity, and demand aggregation. It also provides an SDK that helps app publishers integrate ad functionality, tracking, and partner connections. Value is created by improving campaign performance for buyers and fill rates and yield for sellers.

Intenze is a privately held AdTech company operating from Cyprus that provides programmatic advertising infrastructure to both media buyers and media owners. Its main products are a demand-side platform for advertisers and agencies, a supply-side platform for publishers and app developers, and an SDK for in-app ad integration and tracking. The company generates value by connecting buyers to inventory and sellers to demand, while adding campaign controls, reporting, fraud protection, yield optimisation, and privacy-first targeting capabilities.

The business appears to monetise through a hybrid of software access and transaction-linked fees. On the demand side, advertisers and agencies likely pay platform fees or media-spend-based take rates; on the supply side, publishers and app developers likely pay through revenue share or platform take rates tied to monetised inventory. Its customers are businesses rather than consumers, specifically programmatic buyers, publishers, media owners, and app developers seeking omnichannel advertising execution or monetisation.