SmartyAds

SmartyAds creates value by operating infrastructure across both demand and supply in programmatic advertising. On the buy side, it provides self-service software for advertisers and agencies to run real-time bidding campaigns. On the sell side, it provides publishers and app developers with monetisation tools to manage inventory, connect demand partners and optimise yield. It also intermediates transactions through its exchange and curated marketplace products, allowing it to capture value from both software usage and media trading activity.

SmartyAds is a private programmatic advertising technology company operating a full-stack suite that includes a demand-side platform, supply-side platform, ad exchange, curated deals offering and header bidding solution. Its products serve business customers on both sides of the advertising market: advertisers and agencies buying media, and publishers or app developers monetising inventory across web, mobile, connected TV and audio environments.

The company makes money through a hybrid model of software access and transaction-based media fees. Advertisers use its DSP for campaign execution and optimisation, while publishers use its SSP and header bidding tools to improve yield and manage demand. Additional revenue likely comes from exchange transaction fees, premium curated marketplace deals and possible enterprise licensing or white-label arrangements for its adtech stack.