AdMatic

AdMatic runs a two-sided adtech model. On the demand side, it provides self-service programmatic buying software for advertisers and agencies to plan, execute and optimise campaigns across multiple digital channels. On the supply side, it provides publishers with monetisation infrastructure that connects inventory to demand sources through RTB auctions and header bidding. Value is created by improving campaign efficiency for buyers and yield for sellers, while AdMatic earns revenue from platform usage and transaction flows through the media traded on its systems.

AdMatic is a German independent adtech company operating proprietary programmatic buying and monetisation software. Its core products are a self-service DSP for advertisers and agencies and an SSP for publishers, website owners and app developers. The company generates revenue by enabling media buying across display, video, native and mobile channels while also helping publishers monetise inventory through real-time auctions and header bidding.

The business serves B2B customers on both demand and supply sides of digital advertising. Advertisers and agencies use the DSP to buy media and optimise campaigns, while publishers use the SSP to connect inventory to demand and improve yield. Commercially, the model is primarily transaction- and volume-led, with revenue likely derived from media-spend fees, platform charges and publisher revenue share rather than consumer monetisation.