Mobavenue
Indian adtech platform spanning programmatic buying, monetisation and marketing services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mobavenue AI Tech Limited
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- First Floor, B-WING, Western Edge II, B-111, Food Corporation of India Warehouse, Borivali, Mumbai, Maharashtra 400066
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mobavenue.ai
What Mobavenue does
Mobavenue combines software infrastructure and managed services. On the buy side it offers programmatic campaign execution and retargeting tools to advertisers and agencies; on the sell side it provides monetisation software and SDK integrations to publishers and app developers. Around this core it layers analytics, audience data capabilities and consulting services, creating a blended model of platform revenue plus service income.
Category differentiation
This is an adtech and marketing platform company, not a consumer mobile app or telecom operator. It should also be distinguished from pure agencies because it operates proprietary DSP, SSP, SDK and analytics products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobavenue is an Indian adtech company operating an integrated digital advertising stack for advertisers, agencies, app developers and publishers. Its core products include a DSP for media buying, an SSP and SDK for publisher monetisation, analytics and audience tools, plus adjacent consulting and brand strategy services. The company monetises both sides of the programmatic market by taking a share of media spend and publisher revenue while also earning service fees from advisory and managed engagements.
Company news briefing
Briefing updated:
Mobavenue has expanded its global footprint, now operating nine workspaces with over 100 employees serving 150 direct clients. The company recently enhanced its corporate governance by introducing a dedicated Investor Relations section containing financial statements and board disclosures. These infrastructure updates, coupled with being recognised with the Champions of Scale Award at the Aerospike Summit 2025, underscore Mobavenue's rapid growth and formalisation within the MadTech sector.
Business model & monetisation
Mobavenue uses a hybrid monetisation model. Its DSP and remarketing products are most likely priced through a percentage take-rate on managed media spend and potentially performance-linked commercial terms. Its SSP and mobile SDK likely generate revenue through publisher revenue share or margin on monetised impressions. Analytics, strategy, branding and technology consultation appear to add project fees and retainer-style managed-service revenue, while some platform capabilities may also support software-style subscription pricing.
- DSP media buying
- Percentage take-rate on programmatic ad spend and performance campaigns
- SSP and SDK publisher monetisation
- Revenue share or margin on monetised impressions and inventory
- Consulting and strategy services
- Project fees and retainers
- Analytics and audience tools
- Bundled platform value and possible software fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Mobavenue Media Pvt Ltd
IAB vendor record: 1369
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Mobavenue
What is Mobavenue?
Mobavenue is an Indian adtech company offering programmatic media buying, publisher monetisation, analytics, audience tools and related consulting services.
Who uses Mobavenue?
Its users are businesses, including advertisers, brands, agencies, app developers, publishers, media owners and enterprise marketing teams.
How does Mobavenue make money?
It earns revenue from media spend take-rates, publisher monetisation revenue share and service fees for consulting, strategy and branding work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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