DataWave
Israeli AdTech firm combining DSP, ad serving, services and owned media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DataWave LTD
- Entity type
- COMPANY
- Headquarters
- 94 Yigal Alon St, Tel Aviv, Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- mydatawave.com
What DataWave does
DataWave creates value by serving both sides of the digital advertising market. On the demand side, it offers a proprietary DSP for advertisers and agencies to buy inventory programmatically. On the supply side, it provides ad-serving and monetisation tools for publishers and app developers, plus an ad network that aggregates inventory and demand. It also sells implementation and bespoke development work for clients needing custom AdTech infrastructure. In parallel, it owns and monetises consumer media assets such as content sites, rewarded environments, and mobile games, giving it additional first-party inventory and traffic monetisation pathways.
Category differentiation
This company is an AdTech and media operator, not a generic data consultancy or pure data broker. It should also be distinguished from larger standalone DSP or SSP vendors because it combines ad infrastructure, services, and owned media assets in one small business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DataWave is an Israeli AdTech company operating a proprietary demand-side platform, ad-serving tools, an ad network, and related API and custom development services. Its commercial customers are advertisers, agencies, publishers, app developers, and technical teams that need programmatic buying, ad delivery, or tailored advertising infrastructure. The company states that its DSP supports real-time bidding, cross-device delivery including connected TV, and machine-learning-based optimisation. Alongside its B2B AdTech stack, DataWave also operates owned consumer-facing media assets including rewarded properties, comparison content, blogs, and mobile games. This means the business combines software and infrastructure revenue, managed service fees, and media monetisation from owned inventory. The model is therefore hybrid: part software vendor, part ad network, part service provider, and part publisher/operator of monetised digital properties.
Business model & monetisation
DataWave uses a hybrid monetisation model. Its DSP likely earns a take-rate on media spend or platform margin from programmatic buying. Its ad network and ad-serving products likely generate revenue through revenue share, ad delivery fees, and platform access tied to publisher monetisation. Custom development, API integration, and digital marketing work are sold on a project or service-fee basis. Its owned consumer properties add ad-supported revenue, affiliate-style monetisation, and in-app purchase income from games and rewarded environments.
- DSP media buying
- Percentage take-rate on advertiser spend
- Ad network monetisation
- Revenue share / media margin
- Ad server and API access
- SaaS / software subscription or usage-linked fees
- Custom development and digital marketing services
- Service fee / retainer
- Owned media, games, and rewarded properties
- Ad-supported revenue and in-app purchases
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
DataWave LTD
IAB vendor record: 1244
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| AdOps & Campaign Manager(Mid-Level) | Operations | Tel Aviv District, Israel | |
| Data Analyst — Growth & Attribution(Mid-Level) | Analytics | Tel Aviv District, Israel | |
| Chief Technology Officer(Executive) | R&D | Tel Aviv District, Israel | |
| Backend Engineer — Node.js / TypeScript(Mid-Level) | R&D | Tel Aviv District, Israel | |
| Media Buyer — UA & PPC(Mid-Level) | Growth | Tel Aviv District, Israel |
Explore company relationships
Questions about DataWave
What is DataWave?
DataWave is an Israeli AdTech company that offers a DSP, ad-serving products, an ad network, custom AdTech development, and owned monetised media properties.
Who uses DataWave?
Its direct customers are advertisers, agencies, publishers, app developers, and technical teams that need programmatic buying, monetisation, or bespoke advertising infrastructure.
How does DataWave make money?
It appears to earn through media-spend take-rates, publisher monetisation revenue share, software or API fees, service fees for development and marketing work, and advertising or in-app revenue from owned consumer properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
Continue your research on DataWave
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.