DataWave
DataWave is a israeli AdTech firm combining DSP, ad serving, services and owned media.
Analyst Perspective
DataWave is an Israeli AdTech company operating a proprietary demand-side platform, ad-serving tools, an ad network, and related API and custom development services. Its commercial customers appear to be advertisers, agencies, publishers, app developers, and technical teams that need programmatic buying, ad delivery, or tailored advertising infrastructure. The company states that its DSP supports real-time bidding, cross-device delivery including connected TV, and machine-learning-based optimisation. Alongside its B2B AdTech stack, DataWave also operates owned consumer-facing media assets including rewarded properties, comparison content, blogs, and mobile games. This means the business combines software and infrastructure revenue, managed service fees, and media monetisation from owned inventory. The model is therefore hybrid: part software vendor, part ad network, part service provider, and part publisher/operator of monetised digital properties.
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Key insights about DataWave
Category Differentiation
This company is an AdTech and media operator, not a generic data consultancy or pure data broker. It should also be distinguished from larger standalone DSP or SSP vendors because it combines ad infrastructure, services, and owned media assets in one small business.
DataWave: About
DataWave creates value by serving both sides of the digital advertising market. On the demand side, it offers a proprietary DSP for advertisers and agencies to buy inventory programmatically. On the supply side, it provides ad-serving and monetisation tools for publishers and app developers, plus an ad network that aggregates inventory and demand. It also sells implementation and bespoke development work for clients needing custom AdTech infrastructure. In parallel, it owns and monetises consumer media assets such as content sites, rewarded environments, and mobile games, giving it additional first-party inventory and traffic monetisation pathways.
How DataWave Works & Monetises
Business model analysis and core revenue streams
DataWave uses a hybrid monetisation model. Its DSP likely earns a take-rate on media spend or platform margin from programmatic buying. Its ad network and ad-serving products likely generate revenue through revenue share, ad delivery fees, and platform access tied to publisher monetisation. Custom development, API integration, and digital marketing work are likely sold on a project or service-fee basis. Its owned consumer properties add ad-supported revenue, affiliate-style monetisation, and in-app purchase income from games and rewarded environments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
DataWave: Frequently Asked Questions
What is DataWave?
DataWave is an Israeli AdTech company that offers a DSP, ad-serving products, an ad network, custom AdTech development, and owned monetised media properties.
Who uses DataWave?
Its direct customers are advertisers, agencies, publishers, app developers, and technical teams that need programmatic buying, monetisation, or bespoke advertising infrastructure.
How does DataWave make money?
It appears to earn through media-spend take-rates, publisher monetisation revenue share, software or API fees, service fees for development and marketing work, and advertising or in-app revenue from owned consumer properties.
Company Facts
- Headquarters
- 94 Yigal Alon St, Tel Aviv, Israel
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- mydatawave.com